Essentials of Artificial Intelligence (AI) for International Managers

Essentials of Artificial Intelligence (AI) for International Managers
April 24th, 2024


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Learn about the opportunities, tools, risks and rewards of AI and implement an AI strategy in your organization.

Artificial Intelligence (AI) has had the kind of life-changing implications that came about with the discovery of the electricity. Its influence on organizations and the world of business is already huge. This programme will help you understand the technology, how you’re already using it and the opportunities it presents. Explore the huge impact it can have on your business, your career and society.



•Learn what AI can do now and, in the future, and its potential risks
•Understand the security implications of managing data and technology
•Recognize competencies needed to keep your organization competitive
•Enable yourself to use AI by applying the 4 Cs of success
•Apply AI tools to extract useful information and diagnose work challenges
•Blue sky and mind map: how to contribute to the organization by leveraging AI


• Understanding AI
• AI and Ethical decisions
• Impact of AI on people
• CVP and AI
• Managing AI projects
• HR management and AI

The Right Programme for you

 International managers and leaders who need to increase their knowledge and comfort zone around AI and recognize how the technology can be integrated into their organization.

Typical Participants:
Senior Managers


Learn, Practice and Use

• Understand What AI is and how it’s already part of your work and personal life
• Increase your awareness of the future possibilities of generative AI
• Explore the potential impact of AI on your organization—both pro and con
• Increase your credibility with data-driven decisions and skill development plans
• Adopt typical AI paths for different levels/functions: the technology and people sides
• Explore AI: The potential rewards, pitfalls and the crucial need for ethics and governance
• Communicate the value proposition of an AI solution for both customer and business needs
• Collaborate on an AI solution using a business case
• Craft a vision for the future and begin building your own AI Action Plan

Programme Modules

What will you learn and practice?


Module 1: Overview of AI
• Define Artificial Intelligence and Discuss Examples
• Recognize what’s underneath Chat GPT and how it works
• Understand AI Terminology including “Machine Learning”, “Predictive Modeling”, and Algorithms
• Articulate components of AI Solutions and Techniques We Use for Business Problems
• Explore Use Cases: Job Titles/Categories, Situations and Opportunities
• Recognize AI Trends and Emerging Applications and Capabilities

Module 2: Different Paths Toward Adoption
• Explore Four Business Contexts and the Types of AI Solutions Used to Address Them
• Understand the Goals and Activities that are Included in Typical AI Adoption Journeys
• Recognize the People Side of AI Adoption and How Jobs May or Will Change
• Appreciate the Risks and Rewards of AI Adoption

Module 3: Assessing Your Resources
• Recognize the Business Environment and Conditions Required for AI Success
• Acknowledge the Essential Skills Needed to Participate in AI Initiatives
• Assess Your Skills and Identify Success Factors You Can Leverage When Adopting AI
• Consider Options for Filling Individual and Team AI Skill Gaps

Module 4: Designing Solutions
• Identify Business Problems That May Have an AI Solution
• Develop an Algorithm and Identify the Data Needed to Create an AI Solution
• Study Relatable Scenarios to Understand Customer Value Propositions in AI
• Identify What the User Experience (UX) Has to Do With AI
• Complete an AI Solution Design and Present the Business Case

Module 5: Acting in Alignment – Ethics and Governance
• Recognize AI Integration as a Change Initiatives: Aligning with Strategic Objectives
• Articulate the Crucial Need for Organizations to Establish AI Governance Oversight of AI
• Appreciate the Need for Humans to Test Solutions to Ensure They Work as Intended
• See the Broad Scope of AI Governance: Going Above and Beyond Existing Governance
• Understand Regulatory Agencies and the Law That’s Rapidly Addressing Guardrails on the Ethical and Legal Use of AI

Module 6: Putting it All Together – Your AI Action Plan
• Choose What You Can Do, Whether Individual Contributor, Manager or Leader, to Get Started With AI
• Use The ENGAGE Framework for AI Adoption to Build a “Getting Started” Action Plan
• Share the Actions You Will Take First



“ It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany


“ Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany


“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President, Logic S.p.A., Italy


“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark



What time does the programme start and finish?
MCE programmes start at 9:00 and finish at 17:00. Lunch is a 1-hour break and there are two coffee breaks too. On the last day, the programme finishes at 16:30 as we know a lot of people have to catch planes and trains.

What should I wear (dress code) when participating in an MCE Programme?
Most participants wear Business Casual clothes. A formal business suit is not necessary.

Are there MCE approved/recommended hotels?
Yes, each programme has recommended hotels that have the best rates. We include details of these hotels in your registration pack.

Are meals included? I don’t eat certain food. Can I order special meals?
Lunch is provided every day and we always organize a buffet so you have a good choice of foods to cater for different needs.

Are there evening activities?
Your evenings are free, although there some exceptions (e.g. On the MCE Leadership Development Programme there is an activity on day 3)

Is there a free Wi-Fi?
For programmes at MCE in Brussels, there is free Wi-Fi throughout the building. For other locations, the services can vary, but in most locations we have organized free Wi-Fi.

What level of English do I need to take part in an MCE Programme?
MCE’s participants come from over 90 different countries but all of our open enrolment programmes are run in English. You need to have a good working knowledge of English to be able to fully participate in the programme and network with other participants. If you have difficulty understanding these questions, the programme might be difficult for you too.

Will I get a certificate at the end of the programme?
Yes, a certificate of attendance is provided to you upon successful completion of the programme.


Are MCE programmes certified by an official body/organization?
10 of MCE’s top selling programmes are approved by Project Management Institute and you can find more information on these programmes here.

What is the MCE approach to learning and development?
All of MCE’s Open Enrolment programmes are based on MCE’s FEEL-THINK-DO and 70-20-10 principles to enable effective learning transfer.

Who designs MCE programmes?
Our Portfolio team together with the core MCE Senior Associates design all of our programmes based on the ROPES model.

Are MCE’s Programmes practical?
MCE’s programmes are all designed to allow to practice what you have learnt. So you will have lots of time to practice, practice and practice.



Are VAT rates included in the price?
The price advertised in this page is VAT excluded and applicable to clients and companies legally based in the European Union.

All clients outside the European Union (EU), e.g. Middle East, Africa, Asia and America, are exempt from VAT rates. For them, the price advertised here is the final price to be paid.

  • One exception: Training Programmes in France. All clients (inside or outside the European Union) following training programmes in France are liable to 20% VAT rates in all cases.

When are VAT rates applicable to me?
In the case of clients and companies legally based in the European Union, VAT rates will be added to the price in the following cases:

  • If the client is a natural person (B2C) without a VAT number. 21% VAT applicable.
  • If the training programmes runs in France: 20% VAT applicable.
    • Also applicable to clients outside the European Union (EU)
    • Except when
      • The client is VAT-exempt
  • If the client is legally registered in Belgium (independent from where in Europe the training programme is followed): 21% VAT applicable.
    • Except when:
      • The client attend the training programme in France: 20% VAT applicable instead.
      • The client is VAT-exempt
    • If the client does not provide a corporate VAT number or does not have any VAT number: 21% VAT applicable (Only applicable to clients in the EU).

I don’t have approval from my finance team yet, can I make a tentative registration?
Yes, simply contact us and we will hold a place for you.

Is hotel accommodation included in the programme fee?
No, participants are expected to arrange their own accommodation and travel. The Programme fee covers the programme attendance, materials, lunches & refreshments.

Does MCE give discounts or grants for individual registrations?
MCE works mostly with companies and organizations and we can provide corporate deals for group bookings or preferred supplier deals. If you would like to discuss a corporate deal, we will be happy to talk to you.

Can I pay with my corporate credit card?
Yes, you can. We accept VISA, Mastercard and Amex.

Does MCE have corporate deals/frameworks available?
Yes, we have. Please contact us for more information.

Can I cancel or change my booking free-of-charge?
At MCE, we understand that business people have commitments and changes do happen. So you can cancel or change your registration up to 21 days before the programme starts without any fees or charges. After that date, you will need to pay full fees, but you are allowed to transfer once to a new programme date.


The MCE Team is ready to answer any questions you have. Please contact us by phone, email, contact form or even website chat. We would be happy to talk to you!


Leading Business

Dates & Locations

10 Jun – 11 Jun 24 (Frankfurt)

23 Sep – 24 Sep 24 (Brussels)

02 Dec – 03 Dec 24 (London)


2 Day(s)


excl. VAT*

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