Artificial Intelligence (AI) Strategy for Senior Managers

Artificial Intelligence (AI) Strategy for Senior Managers
April 24th, 2024


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Develop and lead a successful AI strategy to avoid risks and create opportunities in your organization

As a senior manager, it's important for you to understand the pitfalls, risks and rewards that come with the integration of AI in your organization.  To get the most out of AI  and protect your competitive edge, you need to take a strategic approach to all aspects of AI.

In this programme you will learn how organizations are applying AI to existing and new business models and explore ways they are successfully building, scaling and refining what they do in the context of AI. You will also explore how to create an AI strategy tailored to your business's needs, and create a specific AI implementation roadmap.

  • Recognize how AI differs from machine learning
  • Generate a framework for your AI strategy to support better thinking and decision making.
  • Explore strategic approaches to AI to help your business remain competitive
  • Discuss and analyze the risks and benefits that come with new technologies
  • Make sure your people are ready to adapt AI in their roles


  • AI and Digital Trasformation
  • AI and your people
  • AI and ROI
  • AI and Decision Making
  • Developing an AI strategy
  • Ethical uses of AI


The Right Programme for you

LEVEL:  Senior Managers

You're a senior Manager who needs develop and implement strategies that include AI. You want to focus on ROI but in an ethical way.

Learn, Practice and Use

  • Recognize the power of generative AI and the changes it will bring to your organization
  • Encourage your people to better use AI in their roles.
  • Understand the essentials of AI and digital transformation
  • Create new products and models that can transform your business and respond to industry needs.
  • Evaluate your AI strategy through an innovative lens
  • Learn the major cost drivers and ROI for integrating AI in your organization
  • Evaluate whether your business is staying on course or is open to disruption
  • Discuss the ethical considerations of using AI
  • Work through disruptive AI case studies in different industries
  • Combine the technical and social considerations in your overall AI strategy and plan
  • Create an action plan: how to leverage AI in your organization

Programme Modules

What will you learn and practice?

Programme Modules:

Module 1 – The Paradigm Shift: AI and Machine Learning
• Define AI and Why It Matters: Recognize the Impact It Will Have on Your Organization
• Understand AI and the Generative Change It Will Cause in Your Organization and Industry
• Recognize the Opportunity This Technology Presents to Remaining Competitive in the Future
• Acknowledge the Challenges AI Poses to an Organization
• Prepare To Manage the Resistance and Anxiousness Your Employees May Have About Leveraging AI

Module 2 – Understand the Essence of AI and Digital Transformation
• Learn How Businesses Are Applying AI to Existing and New Business Model
• Increase Your Knowledge of Ways They Continue to Build, Scale and Refine What They Do
• Explore Tools for Accelerating Ones Digital Strategy to Improve Business Outcomes
• Create New Products and Models That Can Transform Your Business and Industry Dynamic

Module 3 – Explore Your Approach to an AI strategy for Your Organization
• Consider the Range of Options From Which You Can Choose and Select the Most Appropriate AI for Your Organization
• Weigh the Appropriate Strategies for Your Organization Given Potential Benefits and Constraints
• Evaluate Your AI Strategy Through an Innovative Lens
• AI in Decision Making: Digital Twins, Human-in-the-Loop, Data-Analysis

Module 4 – Understand the Major Cost Drivers, and ROI for iItegrating AI in an Organization
• Recognize and Work Through Financing Models and Costs
• Consider How to Frame Financial and Value Management
• Prioritize and Optimize Investments That Deliver the Highest Business Value

Module 5 – Anticipate AI Risks and Threats and How to Plan for and Overcome Them
• Understand the Challenges That Can Come With Rapid Change
• Evaluate Whether Your Business is Staying on Course or Open to Disruption
• Look More Closely at Cyber Security and Evaluate Your Vulnerability
• Discuss the Ethical Considerations in Using AI

Module 6 – Work Through Disruptive AI Case Studies
• Assess the impact of AI in such areas as:
• Financial Services
• Health Care
• Media & Arts
• Tech / Engineering Organizations

Module 7 – Create an Implementation Roadmap for AI Your Solution
• Develop a Systematic Approach for the Responsible and Effective Implementation of AI Solutions in Your Organization
• Incorporate the Technical and Societal Considerations in Your Overall Strategy and Plan
• Apply Concrete Milestones to Your Plan and Hold Your Team Accountable for Executing on the Plan



“ It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany


“ Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany


“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President, Logic S.p.A., Italy


“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark



What time does the programme start and finish?
MCE programmes start at 9:00 and finish at 17:00. Lunch is a 1-hour break and there are two coffee breaks too. On the last day, the programme finishes at 16:30 as we know a lot of people have to catch planes and trains.

What should I wear (dress code) when participating in an MCE Programme?
Most participants wear Business Casual clothes. A formal business suit is not necessary.

Are there MCE approved/recommended hotels?
Yes, each programme has recommended hotels that have the best rates. We include details of these hotels in your registration pack.

Are meals included? I don’t eat certain food. Can I order special meals?
Lunch is provided every day and we always organize a buffet so you have a good choice of foods to cater for different needs.

Are there evening activities?
Your evenings are free, although there some exceptions (e.g. On the MCE Leadership Development Programme there is an activity on day 3)

Is there a free Wi-Fi?
For programmes at MCE in Brussels, there is free Wi-Fi throughout the building. For other locations, the services can vary, but in most locations we have organized free Wi-Fi.

What level of English do I need to take part in an MCE Programme?
MCE’s participants come from over 90 different countries but all of our open enrolment programmes are run in English. You need to have a good working knowledge of English to be able to fully participate in the programme and network with other participants. If you have difficulty understanding these questions, the programme might be difficult for you too.

Will I get a certificate at the end of the programme?
Yes, a certificate of attendance is provided to you upon successful completion of the programme.


Are MCE programmes certified by an official body/organization?
10 of MCE’s top selling programmes are approved by Project Management Institute and you can find more information on these programmes here.

What is the MCE approach to learning and development?
All of MCE’s Open Enrolment programmes are based on MCE’s FEEL-THINK-DO and 70-20-10 principles to enable effective learning transfer.

Who designs MCE programmes?
Our Portfolio team together with the core MCE Senior Associates design all of our programmes based on the ROPES model.

Are MCE’s Programmes practical?
MCE’s programmes are all designed to allow to practice what you have learnt. So you will have lots of time to practice, practice and practice.



Are VAT rates included in the price?
The price advertised in this page is VAT excluded and applicable to clients and companies legally based in the European Union.

All clients outside the European Union (EU), e.g. Middle East, Africa, Asia and America, are exempt from VAT rates. For them, the price advertised here is the final price to be paid.

  • One exception: Training Programmes in France. All clients (inside or outside the European Union) following training programmes in France are liable to 20% VAT rates in all cases.

When are VAT rates applicable to me?
In the case of clients and companies legally based in the European Union, VAT rates will be added to the price in the following cases:

  • If the client is a natural person (B2C) without a VAT number. 21% VAT applicable.
  • If the training programmes runs in France: 20% VAT applicable.
    • Also applicable to clients outside the European Union (EU)
    • Except when
      • The client is VAT-exempt
  • If the client is legally registered in Belgium (independent from where in Europe the training programme is followed): 21% VAT applicable.
    • Except when:
      • The client attend the training programme in France: 20% VAT applicable instead.
      • The client is VAT-exempt
    • If the client does not provide a corporate VAT number or does not have any VAT number: 21% VAT applicable (Only applicable to clients in the EU).

I don’t have approval from my finance team yet, can I make a tentative registration?
Yes, simply contact us and we will hold a place for you.

Is hotel accommodation included in the programme fee?
No, participants are expected to arrange their own accommodation and travel. The Programme fee covers the programme attendance, materials, lunches & refreshments.

Does MCE give discounts or grants for individual registrations?
MCE works mostly with companies and organizations and we can provide corporate deals for group bookings or preferred supplier deals. If you would like to discuss a corporate deal, we will be happy to talk to you.

Can I pay with my corporate credit card?
Yes, you can. We accept VISA, Mastercard and Amex.

Does MCE have corporate deals/frameworks available?
Yes, we have. Please contact us for more information.

Can I cancel or change my booking free-of-charge?
At MCE, we understand that business people have commitments and changes do happen. So you can cancel or change your registration up to 21 days before the programme starts without any fees or charges. After that date, you will need to pay full fees, but you are allowed to transfer once to a new programme date.


The MCE Team is ready to answer any questions you have. Please contact us by phone, email, contact form or even website chat. We would be happy to talk to you!


Leading Business

Dates & Locations

24 Jun – 25 Jun 24 (Frankfurt)

16 Sep – 17 Sep 24 (Brussels)

02 Dec – 03 Dec 24 (London)


2 Day(s)


excl. VAT*

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