Privacy Policy

Last updated: June 2011

AMA EUROPE SA appreciates your interest in its services and your visit to this website. Your privacy is important to us and we want you to feel comfortable visiting our website. The protection of your privacy in the processing of your personal data is an important concern to which we pay special attention during our business processes.

This Privacy Policy answers frequently asked questions about the kinds of information we or our agents collect and how it is used. Personal data collected during visits to our website are processed by us according to the Belgian legal provisions.

What information does MCE gather and how is it used?

We collect information about your visits to our sites, such as your Internet service provider, browser type, operating system, pages accessed on our sites and the date and time of access to optimize your user experience and enhance your time spent with us online. We also receive information telling us what site you came to our site from.

When you send us an email using any of our online forms, we will retain the content of the email, your email address, and our response in order to handle any follow-up questions you may have. We also use this information to measure how effectively we address your concerns.

What types of personally identifiable information are collected?

Personal data is only stored if volunteered by you, for example in the context of a registration, a survey or in execution of a contract. By providing your personal data on the website, you give to AMA EUROPE SA your explicit and unambiguous consent to process your personal data.

The types of information you provide to us voluntarily, both from your browser and from transactions with MCE include, but are not limited to:

  • Country
  • Language preference
  • Industry
  • Name, address and business telephone numbers
  • Title (Mr, Mrs, Ms, Dr, etc.)
  • Business email address
  • Passport number, nationality and country of residence
  • Business-related information and preferences provided by Internet activity, survey responses and marketing efforts
  • Name of the company you work for
  • Information from the use of products or services such as workshops and other MCE products and services

We retain your name, and may retain other business-related information such as mailing address or business email address when appropriate. We may ask you to voluntarily provide us with information regarding your experience with our products and services. We may use the information to design offers customized to your interests.

If you have provided us with an email address, we may send you email messages related to your transactions with us. We may also send informational or promotional email messages to you, which you may opt out of receiving as described below.

How do I update contact information such as my work address?

We ask that you keep your information as up-to-date as possible so you may get the maximum benefit from Click here to contact us with updated information.

You can also request the removal of your personal data. To exercise these rights you can contact us by clicking here. Due to the requested removal, it is however possible that AMA EUROPE SA cannot ensure the provision of (part of) its services.

Use and Disclosure of Personal Data and Purpose Specification

AMA EUROPE SA will use your personal data for the sole purpose of technical administration of the website, customer administration, product surveys and marketing, only to the extent necessary in each specific case.

We will only disclose your data to governmental authorities in cases where it is required by law. Our employees are obliged by us to respect the rules of confidentiality and code of conduct of AMA EUROPE SA.

From time to time, we may engage third parties to process your information on our behalf; however, MCE requires that these third parties comply with MCE’s Privacy Policy when processing this information.

How do I opt out of being contacted by MCE for promotional purposes?

You may request to be removed from MCE’s informational and promotional email subscription lists or designate email preferences several ways:

  • You can click here if you want to modify your subscription, email and contact preferences or if you have questions about removing your name from our subscription lists.
  • You may call our Customer Service Centre at +32-(0)2-543.21.20 if you have any questions about changing your contact preference or require assistance in removing your name from our subscription lists.


AMA EUROPE SA uses cookies, tags, and other similar technologies. These technologies allow us to record the preferences of visitors, to recognize your business-related information, to keep track of MCE products and services you have used and to enable us to optimize the design of our website. Cookies are small files which are stored on your hard drive. They ease navigation, and increase the user-friendliness of a website. Cookies also help us to identify the most popular sections of our website. This enables us to provide content that is more accurately suited to your needs, and in so doing improve our service. Cookies can be used to determine whether there has been any contact between us and your computer in the past. Only the cookie on your computer is identified. Personal details can be saved in cookies, provided that you have consented to this, for example, in order to facilitate secure online access so that you not need to enter your user ID and password again.

Most browsers automatically accept cookies. You can prevent cookies from being stored on your hard drive by setting your browser to not accept cookies. The exact instructions for this can be found in the manual for your browser. You can delete cookies already on your hard drive at any time. If you choose not to accept cookies, you can still visit our website, however doing so may affect your use of some parts of MCE’s web services and reduce availability of the services provided by our website.

Different types of cookies are used on this website:

  • Session Cookies. These are temporary cookies, which only exist in the period you access the website (or more strictly, until you close the browser after accessing the website). Session cookies help the AMA EUROPE SA website remember what you chose on the previous page, thus avoiding having to re-enter information. On our website, these cookies do not contain personal information, and cannot be used to identify you.
  • Persistent Cookies. These are cookies which remain on your devise after you have visited our website. These cookies help us identify you as a unique visitor (by storing a randomly generated number) help us remember to gather information from forms that you fill in on our website and in case of multi-language sites, the language you selected. The length of time a cookie will remain on your device will depend on the type of cookie. On our website, these cookies do not contain personal information, and cannot be used to identify you.

On this website, we also use persistent cookies as Tracking Cookies which are used to provide meaningful site traffic reports about the usage of the website. We use two business partners to manage this tracking – Google Analytics (read more at and Eloqua (read more at

Modifications to this Privacy Statement

AMA EUROPE SA reserves the right to modify this Privacy Policy at any time and without prior notice. We will post any changes on so please check regularly for the most recent version of our Privacy Policy. This policy serves as an expression of MCE’s commitment to protecting personally identifiable information.


This site contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of those sites, and MCE’s Privacy Policy does not apply to information collected from you by those sites. We encourage you to read the privacy statements of each site that collects information from you. When you are leaving our site via a link to interact with a site that is not governed by our privacy policy, a new browser window will open. If your interaction with our site will require sending your information to a third-party site that is not governed by our privacy policy, we will clearly inform you before your information is sent.


If you have any further questions or comments, please click here to contact us.

General Terms and Conditions of Use

Last updated: June 2011

The use of this website ( is subject to the conditions of use described hereunder. The mere use of the website implies the knowledge and the acceptance of these conditions of use and the privacy policy.


Copyright AMA EUROPE SA. All Rights Reserved. The text, images, graphics, sound files, animation files, video files and their arrangement on the AMA EUROPE SA website are all subject to Copyright and other intellectual property protection. These objects may not be copied for commercial use or distribution, nor may these objects be modified or reposted to other websites. Some of the websites of AMA EUROPE SA also contain material that is subject to the copyright rights of their providers or the American Management Association (AMA) or other entities of the group.


The information available on or via the website is of a general nature and is only provided for a general use. This information is not adapted to personal or specific circumstances. No rights can be derived from the information.

Despite the fact that best efforts were made to draw up the content of the website with due care, it cannot be excluded that information is obsolete, incomplete or in any other way incorrect. AMA EUROPE SA cannot give any guarantees concerning the nature or the content of the information available on or via the website.
Should you notice errors in the information available on or via the website, please contact us at [email protected]

No Licenses

Your access to neither this Internet website, nor any material contained therein shall in any way grant or be taken to grant any person a license to the Intellectual Property of AMA EUROPE SA.

No intellectual property rights regarding the website itself, part of the website or information available on or via the website are transferred to you.

The information that is made available to you on or via the website, can only be used for your own internal purposes. You shall not use the information or databases for any other purpose, especially for commercial exploitation.


AMA EUROPE SA makes every effort to prevent, as much as possible, interruptions due to technical errors. Nevertheless, AMA EUROPE SA cannot guarantee that the website will be completely free of any kind of interruption or will not be subject to other technical problems.

Links and References

The website can contain links to other websites. AMA EUROPE SA does not monitor those websites and has no technical or content control on those websites. Therefore, AMA EUROPE SA cannot guarantee the completeness or the accuracy of the content, nor the availability of those websites.

The incorporation of links to other websites does not imply any connection, partnership, relationship or approval of those websites or their content.

Should you desire to create links from your website to this website, please contact us at [email protected] beforehand.


AMA EUROPE SA shall not be liable for any damages arising or resulting from any direct or indirect use of the website or of the information made available on or via the website. AMA EUROPE SA is not liable for damages resulting from potential interruptions of the website, caused by technical errors, even if the error is qualified as a “serious fault” under Belgian law, viruses or any other disturbing element, or the consultation or the use of the websites (e.g. via links) referred to on or via the website or the information available on the former.

AMA EUROPE is not liable for electronic communications via the website, e.g. e-mails, or delays, interceptions or manipulation by third parties of those communications.

Any use of the information available on or via the website is therefore completely at your own risk. Consequently, you are liable for any of your choices made based on the information available on or via the website.

You shall take all reasonable precautions to prevent your equipment from being harmed by viruses, bugs, Trojan horses, etc. AMA EUROPE SA does not guarantee any compatibility of your equipment with the files being part of or present on the website, or any accessibility of those elements.

Applicable Law and Juridistiction

This website and its use are subject to the Belgian law and regulations. Should any of the provision be considered void under the Belgian law and regulations or any mandatory regulations of another country that would apply the other provisions will remain in full force and effect. In case of any dispute regarding this website and its use only the Courts of Brussels, Belgium, are competent.