Join an MCE Executive Roundtable
-networking, learning from peers, exchange of experience and more.
(By invitation only and limited to Senior Executives.)
Discover our topics!
Post-Covid: Is Pharma Sales
Model Obsolete?
How can Pharma and MedTech use the opportunity of post-Covid to re-start digital acceleration and increase the use of alternative sales channels? How can they reshape their sales model and build on relationship and trust between sales and health professionals?
Facilitated by:
Laurent Decory
MCE Senior Associate
Post-Covid: Changing Life
Science Innovation Models?
How can the Pharmaceutical and MedTech industries use the opportunity of post-Covid re-start, to review their innovation model, accelerate their digital transformation, reallocate effort to the new ways and improve R&D productivity.
Facilitated by:
Laurent Decory
MCE Senior Associate
Post-Covid: Is the Life Sciences
Marketing Model Outdated?
How can Pharma and MedTech use the opportunity of post-Covid re-start, the accelerate use of digital marketing, to reshape its marketing model, while learning from other industries which have already integrated digital marketing?
Facilitated by:
Laurent Decory
MCE Senior Associate
Post-Covid: What Impact on
Market Access in Pharma
How can the Pharmaceutical and MedTech industries use the opportunity of post-Covid to re-start, anticipate and reinforce market access and health economic capabilities. They need to do this at national level, but also increasingly at field level and use the digital acceleration as an enabling factor throughout.
Facilitated by:
Laurent Decory
MCE Senior Associate
B2B Value Added Solution
Sales & Marketing
Will salespeople still go to meetings at clients and prospects safely? Will they want to? Will your clients be happy to see them? How do you maintain and enhance relationships in a virtual selling world? What about the marketing needs with no exhibitions, shows, and other targeted events? How can you maintain customer loyalty?
Facilitated by:
Mike Englader
MCE Senior Associate
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