Maïté Verhoeven is an expert in marketing, from strategic consulting to marketing leadership and innovation. With over 20 years in the marketing industry, including senior roles in healthcare, Maïté excels in digital transformation, brand activation, and team dynamics. Her coaching focuses on developing emotional intelligence and agile marketing strategies, ensuring teams can innovate and adapt swiftly. Over the last 10 years, she has helped clients achieve business growth through insightful, hands-on training and mentoring.

Professional background

Before becoming a consultant, trainer, and coach in 2014, Maïté held several positions in Marketing, mainly in Brand management roles for big pharma companies such as Astellas Pharma, Zambon, and Novo Nordisk, to name a few.
Since 2014, Maita has been working as a marketing consultant within her own company for clients such as Astra Zeneca, Abbott EPD, Eli Lilly, and Erudite Health.
Her role has been extensive, from defining marketing strategies to reorganizing marketing teams, performing marketing audits that led to acquisitions, and organizing Marketing Camp and other innovative workshops to boost marketing teams’ creativity. She has also worked for four years as Head of Marketing for Biocodex Benelux, where she was responsible for shaping the new trade marketing strategy and facilitating Iprad integration after its acquisition.

Education and qualifications

Personal

Maïté is Belgian and lives in the countryside near Brussels. She speaks English, French, and Dutch and enjoys traveling and hiking with her family.