Ursula has over 20 years of business experience in the Pharmaceutical Industry on both the client and agency side. She has worked with major companies Europe, including IMS Health (IQVIA), Roche, UCB, AbbVie and Pfizer. Her broad knowledge comes from the multiple positions she has held in national and international head-quarter companies.
Ursula is passionate about making a difference for her clients. She has an entrepreneurial and creative, can-do leadership style that energizes and engages those she works with. Her ability to simplify complexity is founded on solid data analysis and intelligence gathering.

Professional background

Before transitioning into consulting, Ursula held a diverse array of roles within the pharmaceutical sector. Her journey spanned sales, marketing, business intelligence, competitor analysis, and patient engagement. These experiences provided her with invaluable insights into the multi-faceted challenges faced by industry leaders and managers.
Ursula brings a wealth of marketing knowledge, having viewed it from both client and agency perspectives. Her ability to navigate this dynamic landscape equips her with a unique understanding of how to effectively position pharmaceutical products. Her recent focus on managing marketing automation in the B2B context has deepened her appreciation for digital technologies. She recognizes their potential to revolutionize customer journeys, enhance engagement, and drive business outcomes.
As a consultant, Ursula continues to leverage her strengths. She has led due diligence teams, facilitated product sales negotiations, and conduct-ed competitive intelligence profiling for C-suite executives. Her strategic acumen extends beyond the conventional, as she crafts innovative “beyond the pill” strategies for global headquarters clients.
Ursula’s communication skills are a cornerstone of her success. Whether engaging with stakeholders, presenting findings, or collaborating with cross-functional teams, she ensures clarity and impact.

Education and qualifications

Ursula holds a BSc (Hons) Biochemistry, a Chartered Institute of Marketing MBA
(Marketing).

Personal

Ursula has worked in the UK, Switzerland and Belgium and is now based near Brussels. She is working on her diploma in art, enjoys going to pop concerts with her daughter, and spending quality moments with family and friends.