Dev is a seasoned multi-channel Marketing and Communications Expert with over 20 years of international business exposure. He has an analytical mind and is a strategic thinker, with solid project management capabilities, strong communication skills, and proven leadership talent. Dev thrives in cross-functional environments working alongside multi-functional teams.

Professional background

Since 2009, Dev has been working as an interim manager and consultant for both established companies (e.g. Ogilvy Advertising, Medela Medical Devices, Roche Diagnostics, Novartis Pharma, Basilea) and Start Ups. His most recent projects have involved brand strategy development, content marketing to increase customer experience and engagement, corporate communications, blockchain, and sustainable agriculture.
Prior to this Dev worked at the global headquarters of Daniel Swarovski (Head of Strategic Marketing & Branding) and Novartis (Global Brand Communications Manager), and at the regional offices of Burson Marsteller (Practice Leader Healthcare) and Euro RSCG (Strategic Planner).
At Daniel Swarovski, Dev masterminded the launch of the new Swarovski Watch Collection at Baselworld – making it the most successful product launch for the consumer business unit. In addition, he was also responsible for managing the Marcoms team charged with developing global retail campaigns, and for creating a tailor-made communication strategy for the Tokyo flagship-store opening, designed to re-position the Swarovski brand in Japan. While at Novartis, Dev drove and promoted an internal initiative between HQ / US / Europe to develop and reinforce consistent global branding. In addition, he was responsible for KOL management.
During his time at Euro RSCG, Dev was heavily involved in defining brand strategy (meaning, essence, core and extended values, emotional and functional benefits) for clients such as Orange Mobile, Peugeot, Evian and Novartis Consumer Health.

Education and qualifications

Dev holds an MBA in Marketing from City University, Bellevue, Washington, USA. In addition, Dev also holds a PhD degree in Chemistry from the University of Birmingham, England and a professional Diploma in Digital Marketing (IDM, London)

Personal

Dev is a native of London, studied in the UK and new resides in Switzerland. In addition, to English as his mother tongue, Dev is business proficient in both Swiss German and High German. He holds British and Swiss dual nationality.