Aleksander Smigielski

Faculty PictureAleksander has over 20 years of professional experience across numerous industries such as life sciences, packaged goods and media agencies. His expertise comes from the roles in Global and Regional Marketing, Global Indirect Procurement and managing a media agency. Aleksander has been collaborating with cross-functional teams to achieve established goals, served as a strategic leader with expertise in leading and training multiple teams along with assessing and improving performance, uncovering and promptly resolving potential issues.
Aleksander leverages strong interpersonal communications skills to build and maintain professional relationships with management, clients, suppliers, vendors, colleagues, and stakeholders.

Professional background

Aleksander is passionate about working in a multi country, diverse environment, seeking value and delivering it in a VUCA world.
During his tenure at Life Science companies, he leveraged a Global RFPs to reduce media pricing, reorganized the way media is managed to get much faster and accurate information in near time. Improved payment terms, outsourced services around media to reduce cost and improve quality of media planning and buying. Devised media strategy for brands and wrote strategic papers/playbooks.
Actively engaged in WFA’s Media Forum. Outsourced services to reduce cost and improve quality. Oversaw negotiation of agency contract (MSA). His experience spans across: Unilever and Boehringer-Ingelheim, where he was a Regional Director CEE, Sanofi where he served as a Global Media Lead and Bayer where he was a Global Procurement Lead for Media.

Education and qualifications

Aleksander holds an MBA from Kozminski University in Warsaw, Poland and a Master’s degree from the Warsaw School of Economics, Poland

Personal

Continuous learning in the fields of Digital Marketing, Advertising, Business and Technology, playing tennis, basketball, and alpine skiing.

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