What’s So New About Corporate Strategy in the Innovation Era?

What’s So New About Corporate Strategy in the Innovation Era?
February 2nd, 2024 Anais Parfait

Strategy and innovation are the two pillars of success for a post-pandemic recovery.

“What does the post-pandemic corporate world look like?”
Well, you are in it now. As an international management consultant, I am seeing these things happening now: better-managed desk spaces, rightsizing, restructured workweeks, and a talent age gap as many seasoned executives, and the career devoted, decide to retire. And I am predicting that all of these trends will continue. This all begs the question: Does remote work get the job done? The right formula for the post-pandemic world is a sweet spot that keeps people engaged but allows some freedom as they work from remote locations. Corporate strategy and innovation are now the two pillars of business success to move an organization to post-pandemic recovery.

This article presents some beneficial managerial implications for executives and simply extends the current business literature by showing how executives can implement an effective corporate strategy aimed at improving organizational innovation. Innovative strategic approaches will help companies innovate and survive. And the

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About Writer

Mostafa Sayyadi works with senior business leaders to effectively develop innovation in companies, and helps companies—from start-ups to the Fortune 100—succeed by improving the effectiveness of their leaders. He is a book author and a longtime contributor to business publications.

 

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