In today’s digital economy, leaders must develop technologies to increase their companies’ market value.

I propose that this digital leadership requires certain solutions, which I have based on interviews with senior managers from eight countries. Leadership in digital technologies can help businesses to achieve sustained change and, overall, a higher degree of effectiveness. In the absence of effective leadership, companies cannot achieve a high degree of competitiveness and market value and implement successful change to adapt to the digital economy.

Effective leadership in the use of digital technologies is one of the most important issues that organizations face today. The economy is more digital than ever, with digital technologies helping many organizations solve issues such as cybersecurity and operational risk management. One remaining question is whether replacing analog systems with digital technologies may cause the prices of products and services to increase. This may be true at first, but the digital divide is here to stay. Therefore, leaders must find a way to learn to effectively deploy these technologies.
Many executives are familiar with leadership surveys developed by scholars, and this article is not about measuring aptitude or defining leadership styles. It is about getting the information needed to be successful in the right hands of executives worldwide. The question raised here is, how can executives effectively lead companies in today’s digital economy? In interviews with 81 managers and senior managers in a wide range of industries from eight countries (China, South Korea, and six European countries), I found there is a significant relationship between market value and the effective use of digital technologies. Many development sessions are built around new systems and better and improved ways of conducting business. As organizations develop their effective use of digital technologies, their market value will grow.

Companies that focus only on profitability without considering the importance of digital technologies achieve a lower market value than their competitors.

How can leaders effectively deploy digital technologies to increase their organization’s market value?

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