Get the key marketing skills you need in your role as marketing manager.
When you move into a new marketing role in product, brand or advertising management, you need to get key marketing skills fast. You need to understand the key differences between B2B and B2C marketing and explore the 4 Ps for your company.
Learn how to develop your own marketing action plans and marketing budgets for your company.
Essentials of Marketing is a 4 live online sessions hands-on training programme. It focuses on the differences between B2B and B2C marketing as well as the 4Ps and what it means for your company.
Choose your preferred learning solution
Get in touch with the MCE team to learn more about implementing this programme for your team.
Get in touch with the MCE team to learn more about implementing this programme for your team.
Alessandro Foresio, Vice President,
Logic S.p.A., Italy
Alessandro Foresio, Vice President,
Logic S.p.A., Italy
Stay updated with the latest research-based articles, training programmes, and more to help you strengthen your leadership skills.
Stay updated with the latest research-based articles, training programmes, and more to help you strengthen your skills.