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Training Programmes  >  Develop Your Skills   >  Leading Business  >

Essentials of Product Management

Get the key business skills you need to be a successful product manager in today’s business world.

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The Key Issues

As a product or brand manager, you need to adapt to a fast changing business world. You need a solid understanding of the financial aspects of product managent and be able to manage relationships with internal and external business partners. You also need to be able write and implement your annual marketing plans.

Product management skills

Product portfolio planning

Financial
skills

Key Competences​

Creating strategic reports

Developing marketing plans

Strategic positioning

The Right Programme for You

You are a product or brand manager and you want to get the key skills you need in your role and boost your career. This programme is also relevant for other functions working with product managers.
  • Business Professionals
Specialists, engineers, chemists, technical staff, logistics, commercial positions, project managers etc
  • New Managers
Managers of teams including team leaders with up to 3 years' experience in this role
  • Managers
Managers of teams and departments with more than 3 years' experience in this role
  • Senior Managers
Managers of managers, countries, divisions, regions companies with more than 10 years of senior management experience

Highlights

Learn the key elements of a marketing plan and develop one.

Understand all the financial aspects of product management.

Start calculating break-even sales formulas for your portfolio of products and services.

Learn, Practice and Use

  • Understand the product manager's role today and tomorrow
  • Set priorities and manage the profitability of your products or services
  • Build effective working relationships with suppliers and external/internal business partners
  • Manage the financial aspects of product management
  • Learn the key components of an effective marketing plan—and practice developing one
  • Apply the SWOT model to your product portfolio
  • Identify a format for a best practice annual marketing plan
  • Learn how to generate sales forecasts that are accurate
  • Explore core pricing strategies
  • Use key strategic reports in your role to make decisions
  • Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Essentials of Product Management is a 3 day hands-on training programme. Highly interactive with exercises and role plays. The programme focuses on your role as a product or brand manager today and the key skills you need including financial analysis, generating sales forecasts, writing your annual plan and dealing with internal and external business partners.

Four Programme Modules

1 | The Current Product Management Structure

  • Understand how the pm strategy developed out of the company’s “Core Marketing” strategy
  • Create a definition of the term “marketing”
  • Describe the key product management attributes
  • Develop a definition of the term “product manager”
  • Understand the PM’s role today and tomorrow
  • Understand the PM’s and marketing manager’s interaction within the company

2 | Your Marketing Strategy

  • Apply the best-practice SWOT analysis model
  • Understand branding from a product manager’s perspective
  • Establish the differences between a product and a service
  • Describe the strategic planning pyramid
  • Determine how to apply different marketing strategies
  • Understand and apply the SMART acronym to goals and objectives
  • Clarify what is the sustainable competitive advantage concept
  • Determine the key strategic positions in the market model

3 | Product Portfolio Planning

  • Pinpoint the differences for various products in your portfolio
  • Identify the differences for various markets in your portfolio
  • Apply a business screen analysis to make overall strategic decisions on how to support your product or service

4 | The Annual Marketing Plan Model

  • Identify a format for the “best practice” annual marketing plan
  • Describe the core and best strategic elements that belong in an annual marketing plan
  • Discuss applications in the business cycle
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CONTACT US FOR MORE INFO

Faculty

Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Upcoming Programmes

Choose your preferred learning solution

Face-to-Face
3 days
€2,995
  • SEE DATES

Date
City
Location
Information
18 Aug – 20 Aug 2025
London
City Centre
REGISTER
27 Oct – 29 Oct 2025
Amsterdam
City Centre
REGISTER

In-Company
This programme is available
as an In-Company solution
for your teams.
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Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

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  • SEE DATES

  • CONTACT US

Date
City
Location
Information
18 Aug – 20 Aug 2025
London
City Centre
REGISTER
27 Oct – 29 Oct 2025
Amsterdam
City Centre
REGISTER

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

Contact Us - Inco Request
I am interested in training for *
Checkboxes
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Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Other MCE Recommended Programmes

Essentials of Marketing

  • 4 Sessions Online
  • Available In Company
  • SEE MORE
    SEE MORE

Essentials of Marketing for B2B Solution Selling

  • 3 Days In Person
  • Available In Company
  • SEE MORE
    SEE MORE

Essentials of Management: For New Managers

  • 2 Days In Person
  • 4 Sessions Online
  • Available In Company
  • SEE MORE
    SEE MORE

The MCE Team is ready to
answer your questions

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