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MCE Week: The Voice of Leadership & Business Strategy

Learn how to get buy-in, gain trust and inspire loyalty by communicating as a leader.

The Key Issues

Communicating with people from different generations, different backgrounds and levels can be very challenging! As a leader, how often are you faced with difficult situations where the atmosphere at work gets very unpleasant because of personality conflicts and misunderstandings? How do you drive change and boost productivity under these conditions? How do you remain calm when dealing with resisting people? Which tactics do you use to get people’s buy-in and goodwill when they don’t want to listen to you? As a manager, how do you manage a strategic planning process or write a strategic business plan? Are you expected to be strategic in your thinking? If the answer is yes, then you need to get key business strategy skills and tools to develop the best strategic plan to support your company’s goals.  

No matter how compelling the vision or how brilliant the strategy, without leadership communication, there is no execution. The ability to get buy-in, gain trust and inspire loyalty isn’t a skill you are born with. It is something you can learn. With this MCE programme you can learn how to inspire others when giving speeches and presentations and strengthen your leadership communication skills modeled on the world’s best communicators. You’ll learn practical techniques to shape your leadership messages, develop an authentic leadership voice and engage in powerful conversations that achieve results.  

It is not enough to simply write it down, you need to be systematic in your strategic planning approach and use the right tools. You should start with your mission and vision and assess the external environment. Then do a SWOT and data analysis and combine these with your internal business environment. And what about the competition? 

Building buy-in, trust & loyalty

Motivating and inspiring

Key Competences​

Coaching & mentoring

The Right Programme for You

Some of the management positions that usually attend to this leadership and business strategy training course are: Executives, Senior Managers, Division Leaders, and professionals who guide and implement strategic planning processes, and write strategic business plans. As an experienced manager or executive, you need to be an inspiring leader in your organization, you want to learn how to be heard and how to motivate the people in your company. You also need to learn how to develop the right business strategies and how to apply strategic decision-making to improve performance and prepare for higher responsibility.

Highlights

Learn, Practice and Use

Programme Details

The programme will be led by an experienced facilitator with former management experience in international companies.

Eighteen Programme Modules

  • Describe typical situations requiring leadership communication and assess how well you use the language of leadership in these situations.
  • Identify five traits of effective leadership communication and assess how well you demonstrate those traits.
  • Learn the two components of a leader’s voice.
  • Describe several leadership communication styles and describe your dominant style.
  • Pinpoint the desired results of your leadership message by using a results matrix.
  • Shape your leadership message.
  • Pick the right forum for leadership communications and create a winning setting for your key messages.
  • Overcome stage fright and communication anxiety.
  • Generate presence and charisma that command respect.
  • Send clear messages that maximize audience understanding.
  • Communicate a clear mission and inspire vision and values.
  • Delegate authority in ways that prompt others to take responsibility.
  • Identify the factors that demotivate.
  • Light a fire in the hearts of others.
  • Stimulate and guide authentic coaching, counselling and mentoring sessions.
  • Determining a frame of reference for strategic planning concepts.
  • Schools of thought in strategic planning.
  • The evolution of strategy.
  • Basic elements of strategic planning.
  • Developing and managing the strategy formation process
  • Your organization’s core values.
  • Creating an inspiring mission statement for your own organization.
  • Identifying macro and micro factors.
  • Responding to changes in the environment.
  • The I/P (Importance/Performance) matrix as a competitive tool.
  • How to become a high-performing organization.
  • Financial elements of developing strategy.
  • Data synthesis.
  • SWOT analysis.
  • Defining your competitive advantag.
  • The product/industry/life-cycle curve.
  • Understanding mega patterns.
  • Creating organizational accountability.
  • How to translate the grand design into well-executed strategic planning.
  • Key building blocks
  • Learning the three core processes
  • Understanding resource allocation and strategy formation
  • Determining the best processes for your business.

Faculty

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Upcoming Programmes

Choose your preferred learning solution

Face-to-Face
5 days
€4,995

Date
Location
Attendance Fee
Status
31 Aug – 04 Sep 2026
Paris, City Centre
€4,995
Guaranteed to run

In-Company
This programme is available
as an In-Company solution
for your teams.

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

Contact Us - Inco Request
I am interested in training for
Checkboxes
Checkboxes

Date
Location
Attendance Fee
Status
31 Aug – 04 Sep 2026
Paris, City Centre
€4,995
Guaranteed to run

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

Contact Us - Inco Request
I am interested in training for
Checkboxes
Checkboxes

Testimonials

Testimonials

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