Building an AI-Driven Culture in Modern Marketing

By Katie Gray and Meagan Sweigart

Implementing AI requires a cultural shift to embrace it as a partner rather than a replacement for human creativity and empathy.

About

Katie Gray is principal, fractional marketing leader, at Kinetic Marketing Communications. As the driving force behind Kinetic, she and her team help mid- to enterprise-level businesses achieve their growth goals through effective, revenue-generating strategies.

Meagan Sweigart is principal, fractional marketing consultant, at Kinetic Marketing Communications. With deep experience across the marketing funnel and specialized expertise in brand strategy, integrated campaigns, sales enablement, and thought leadership, Sweigart brings a dynamic and pragmatic approach to helping clients exceed their business goals with carefully crafted marketing strategies and exceptional execution.

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