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      MCE Quarterly
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  • FIND YOUR PROGRAMME
    • MCE's 3 Leadership Areas

      Skills to manage yourself & your work

      (Leading Self)

      • Communication & Presentation
        Communication & Presentation
      • Influencing & Negotiation
        Influencing & Negotiation
      • Conflict Management
        Conflict Management
      • Time & Stress Management
        Time & Stress Management
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        Analytics & Strategic Thinking

      Skills to lead & motivate others

      (Leading Others)

      • Leadership
        Leadership
      • Women's Leadership Centre
        Women's Leadership Centre
      • Managing People & Teams
        Managing People & Teams
      • Diversity, Equity and Inclusion
        Diversity, Equity and Inclusion
      • Managing Change
        Managing Change

      Skills to drive organisational success

      (Leading Business)

      • AMA-CPM® Certification
        AMA-CPM® Certification
      • Business Strategy & Planning
        Business Strategy & Planning
      • Finance & Controlling
        Finance & Controlling
      • Project Management
        Project Management
      • AI & Digital Transformation
        AI & Digital Transformation
      • Sales & Marketing
        Sales & Marketing
      • Innovation & Agility
        Innovation & Agility
      • HR & Talent Management
        HR & Talent Management

      Available in Various Cities Throughout EMEA

      • Brussels
        Brussels
      • Amsterdam
        Amsterdam
      • London
        London
      • Barcelona
        Barcelona
      • Prague
        Prague
      • Vienna
        Vienna
      • Frankfurt
        Frankfurt
      MCE’s Live Online Programmes | Management Centre Europe (MCE)
      • Live Online
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      > Aberdeen
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      > Istanbul
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      > Kuala Lumpur
      > Madrid
      > Marrakech
      > Milan
      > Munich
      > Seoul
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      > Tokyo
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      Discover MCE Programmes For Your Industry

      Mini MBA for the Pharmaceutical and Biotech Industries | MCE training Programme
      • Pharmaceutical
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      Mini MBA for the Medical Devices Industry | Management Centre Europe (MCE)
      • Medical Devices
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      Mini MBA for the Chemical Industry | Management Centre Europe (MCE)
      • Chemicals
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      • What Leadership is For
        Book Promo
        What Leadership is For

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      Mini MBA for the Pharmaceutical and Biotech Industries | MCE training Programme
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      Mini MBA for the Chemical Industry | Management Centre Europe (MCE)
      • Chemicals
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        Banking
      Mini MBA for the Medical Devices Industry | Management Centre Europe (MCE)
      • Medical
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        Devices

      MCE Mini MBA

      Develop your all-round managerial skills in only 5 days or 12 online sessions and boost your management career.

      • Learn more
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      MCE Quarterly
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      Research titled: Employees Value Training, but Many Feel Overlooked

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PROGRAMME CALENDAR

Training Programmes  >  Develop Your Skills   >  Leading Business  >

Essentials of Sales Management for New Sales Managers

Make the transition from a salesperson to sales manager. Get the essential skills you need to become a great manager.

See dates & locations

The Key Issues

You are now managing a sales team. That is very different from just managing yourself and your own sales plans. You now need to delegate some things but keep others. What is the best way to recruit, coach and retain new salespeople? What is the best management style? What is the best way to plan?

Sales management skills

Developing
sales plans

Recruiting
& coaching skills

Key Competences​

Delegation
skills

Team building skills

Motivating
your team

The Right Programme for You

You are a new sales manager. You need to quickly get the essentials skills and tools to manage your sales team, respond to customers needs and report to senior management on your progress and goals.

  • Business Professionals
Specialists, engineers, chemists, technical staff, logistics, commercial positions, project managers etc
  • New Managers
Managers of teams including team leaders with up to 3 years' experience in this role
  • Managers
Managers of teams and departments with more than 3 years' experience in this role
  • Senior Managers
Managers of managers, countries, divisions, regions companies with more than 10 years of senior management experience

Highlights

Use DiSC® theory to understand different personality styles.

Develop your own short-range organizational plan.

Explore the 6 steps to becoming a great team leader.

Learn, Practice and Use

  • Make a smooth transition to sales management
  • Effectively plan—and target—customers and territories
  • Successfully plan your logistical operations and organizational structure to support sales
  • Learn about delegation and what you can and cannot delegate
  • Apply the best-practices of team building and apply the 6 steps to become a team leader
  • Learn how to recruit, coach and retain the best salespeople
  • Understand all the challenges that new sales managers face including: team leader vs team player, functional vs people management, your style vs team's style and more..
  • Develop a plan to maximize all the team's strengths
  • Understand the Internal Motivation Theory
  • Shareyour knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Essentials of Sales Management for New Sales Managers is a 3 day hands-on training programme, highly interactive with exercises and role plays. The programmes focuses on the key skills you need as a new sales manager including delegation, sales planning and coaching.

Eight Programme Modules

1 | Transition to Sales Management

  • Recognize some of the challenges facing managers during their transition to sales management
  • Define specific issues that affect new sales managers (team leader vs. Team player, peer vs. Managing former peers, functional management vs. People management, your style vs. Employee’s style, other issues vs. Other solutions)
  • Get a fast start in your new managerial position

2 | Communication Styles

  • Use the DISC theory to determine various styles
  • Analyze your strengths and weaknesses
  • Analyze each salesperson’s strengths and weaknesses
  • Understand the internal motivation theory—the key to motivation

3 | Objectives and Planning

  • Identify the three types of plans
  • Develop a short-range organizational plan
  • Understand the seven characteristics of a good plan
  • Develop a territorial plan

4 | Recruiting and Interviewing

  • Plan for the best match for the open position
  • Recruit qualified salespeople
  • Interview to determine if the candidate fits the plan
  • Interview to determine functional capabilities
  • Make a complete offer

5 | Training for Sales Managers

  • Understand ways to improve your influence on others
  • Recognize the principles behind reinforcement
  • Utilize reinforcement to train and motivate others

6 | Delegation and Time Management

  • Understand why delegating benefits managers and employees
  • Identify potential insufficient-delegation signals
  • Determine tasks that can and those that cannot be delegated

7 | Coaching and Counseling

  • Take a positive approach to problem solving
  • Develop a win-win appraisal or goal-setting system
  • Manager your salespeople from a distance

8 | Team Building

  • Define the characteristics of a team
  • Apply the principles of team building
  • Run team-based projects
  • Recognize the principles of leadership
  • Understand the six steps to becoming a team leader
Brochure Download
CONTACT US FOR MORE INFO

Faculty

Bettina
Hausmann

LEARN MORE

Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Upcoming Programmes

Choose your preferred learning solution

Face-to-Face
3 days
€2,950
  • SEE DATES

Date
City
Location
Information
20 Apr – 22 Apr 2026
Amsterdam
City Centre
REGISTER
21 Sep – 23 Sep 2026
Prague
City Centre
REGISTER

In-Company
This programme is available
as an In-Company solution
for your teams.
  • CONTACT US

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

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  • SEE DATES

  • CONTACT US

Date
City
Location
Information
20 Apr – 22 Apr 2026
Amsterdam
City Centre
REGISTER
21 Sep – 23 Sep 2026
Prague
City Centre
REGISTER

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

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Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Other MCE Recommended Programmes

B2B Key Account Management: Value Added Solution Selling

  • 3 Days In Person
  • Available In Company
  • SEE MORE
    SEE MORE

Successfully
Managing
People

  • 2 Days In Person
  • 4 Sessions Online
  • Available In Company
  • SEE MORE
    SEE MORE

Essentials of Management: For New Managers

  • 2 Days In Person
  • 4 Sessions Online
  • Available In Company
  • SEE MORE
    SEE MORE
Download the
MCE Training Guide

CONTACT US

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  • +32 (0)2 543 21 20​ (Brussels, Belgium)
  • +966 (0) 556 830 254 (Riyadh, Saudi Arabia)

OUR OFFICES

  • Glaverbel Building, Chaussée de la Hulpe 166, 1170 Brussels​, Belgium
  • Saif Al Dolah Al Hamadani, 3258 Al Zahra Dist. Riyadh, Saudi Arabia
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