
Overview
Why attend this programme?
PROGRAMME HIGHLIGHTS:
- Use a powerful “Business Simulation” throughout the 2 weeks. The simulation covers 5 years in a company and your goal is to maximize profitability and ROCE. Investment decisions have to be made to manage growth and build competitive advantage
- Work in teams of 3 to 4 people throughout the programme on the simulation. It gets progressively more complex as you have to consider multiple variables to manage the short and the long term goals. Teams receive immediate feedback
- The objective is to understand the real factors which impact business decisions and to practice, practice, practice what you learn during the week
- Cover the key areas of Leadership, Strategy, Finance, Marketing, Sales and Supply Chain Management over 2 weeks.
Register to this intensive online executive management training programme focused on practical learning, designed and facilitated by business people that understand your challenges and will guide you to find effective solutions.
This is a very intensive and challenging programme. Are you prepared for the challenge?
Who should attend?
The MCE Mini MBA (Online) is the perfect programme for managers with non-managerial backgrounds that want to boost their career and become a great “All-Round Manager”.
Typical participants are production engineers, R&D engineers, finance managers, sales executives, marketing specialists, logistics managers, etc. or managers & department heads who need to refresh and develop their business knowledge to support their future career.
How will you benefit?
- Understand how a company really works with a multi-functional overview of business and key leadership competences necessary for success
- Develop strategic thinking, planning and execution skills at a divisional or functional level, using the right tools and frameworks
- Influence, enable and deliver wider organizational strategies
- Make better business decisions and improve your contribution to the business
- Be able to analyse the business environment and translate changes into competitive strategies for sustainable growth
- Support strategic goals from top management and be able to translate them for your area and implement them more efficiently
- Better implement strategy through the people in your team and different departments with new leadership skills
- Sharpen your business and collaboration skills by actively working in teams on a business simulation
During the programme you will:
- Network and learn from a diverse group of peers from different functions, industries and countries
- Develop a personal action plan to implement back at work
- Learn and practise using real-world examples over 6 interactive days
Programme Details
What will you learn and practice?
Remember you will need to take your laptop with you to the programme and also be prepared for an intensive management workout!
During the programme, you will focus on the following 5 key areas:
Leadership Development– key competences, building self awareness, leading others and the organization through change. This also includes self profiling, daily reflection and feedback from the facilitators and peers to develop emotional intelligence
Strategy – building a strategy (the changing world and its impact, internal analysis, differentiation etc), and strategy execution (organizational and individual)
Finance – the fundamentals that underpin business success including Profit & Loss, Balance Sheets, Cash Flow and Investment decision-making
Marketing & Sales – knowing the customer (needs and segmentation) and achieving success with the customer (targeting, Customer Value Proposition, sales etc)
Supply Chain– its importance in delivering the Customer Value Proposition
Programme Outline:
A Business Simulation will be used throughout the 6 days and will cover activities of five financial reporting years.
You will work in teams of 3 to 4 people and your objective will be to maximise profitability and ROCE over the strategic 5 year period.
TOPIC 1: Leadership
Key leadership competences, self profiling, reflection and feedback from facilitator and peers.
- Competency framework and organizational success
- Leadership Characteristics
- Emotional intelligence and personal insights discovery
- Leadership & Management
- Business Simulation: Building Business Awareness
TOPIC 2: Strategy & Marketing
Building and Executing Strategy—Learn the fundamentals of marketing and sales that underpin business success.
- Strategy roadmap & Competitive strategy
- Innovation
- Customer centricity
- Marketing & Sales – Essential Principles
- Business Simulation: Strategic thinking & Framing
TOPIC 3: Marketing, Supply Chain & Business Models
- Market segmentation, targeting and positioning
- Marketing mix and branding
- Business models
- Financial Statements – Profit & Loss Statement (P&L)
- Business Simulation: Finance & Strategy Implementation
Topic 4: Financial Statements & Analysis Investment Appraisal
- Financial Statements – Balance Sheet
- Financial Statements – Cash Flow
- Financial Ratios
- Investment Appraisal Principles
- Investment Appraisal – Practice
- Business Simulation: Finance (continued) & Competitive Position
TOPIC 5: Strategy Execution & Consolidation
- Finalization of the Business Simulation
- Strategy Execution
- Phoenix Case Study
- Leading Change (Change Management)
- Wrap up (incl. Simulation winners)
- Action plan and closing
Practical Information
How many sessions will I attend? How long are the sessions?
Depending on the programme, you will attend 3 or 4 sessions which will each be a few days apart.
The sessions are 3 hours long, with a 15-minute coffee break.
What do I need to do in order to connect to the sessions?
We want you to feel completely comfortable and ready to go, so we’ll email you before your scheduled course and give you all the information you need about the simple set-up process.
Will I get a certificate at the end of the programme?
After successful completion of the programme, participants will be awarded an MCE Certificate. In order to qualify for this certificate, participants must register for and attend the programme using their individual log-in ID for the entire duration of the sessions. Speaking in the sessions via individual VoIP connection and participating in all of the chat, polling, and breakout exercises is required. Archived recordings or groups attending through one computer/connection do not qualify for the certificate.
Questions?
View our Frequently Asked Questions (FAQ) for Live Online programmes.
The MCE Team is ready to answer any questions you have. Please contact us by phone, email, contact form or even website chat. We would be happy to talk to you!
Testimonials
“ It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”
Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany
“ Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”
Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany
“Very interesting topics, international and multicultural environment. Very professional coach.”
Alessandro Foresio, Vice President, Logic S.p.A., Italy
“The subjects covered were extremely relevant and gave input to my personal development.”
Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark
FAQ
ABOUT MCE’S LIVE ONLINE PROGRAMMES
What are MCE’s Live Online programmes?
MCE’s “Live Online” programmes, powered by AMA, are live, interactive, trainer-led courses that are completely user-friendly and accessible from your office or home PC. They’re the perfect time-saving alternative when you want training but can’t get away from the office. Live online sessions use Voice-over Internet Protocol (VoIP) technology and Adobe® Flash® Player which means facilitator and participants communicate over the internet using a USB Headset with microphone to speak and listen to each other during the sessions.
Who facilitates MCE’s Live Online programmes?
A member of our expert faculty of business professionals will lead your programme. Beyond our course leaders’ experience in business training, they are specially trained to present our high-quality content in an engaging, live online format.
What will I do during the Live Online sessions?
During the Live Online sessions, you will interact with the facilitator and with other participants using voice (VoIP) and text-based chat, as well as a range of sophisticated, yet easy to use, audience participation tools such as polls, whiteboard, etc.
Throughout the programme, you will engage in discussions and experiential activities based on realistic workplace scenarios, including practical exercises and role play in breakouts, as well as individual and group debriefs.
During the breakout exercises, you will have a unique opportunity to discuss challenges and apply skills in concrete practical situations, while receiving significant feedback from others.
What are the technical requirements for my computer?
The sessions are delivered via an Internet Explorer browser session using Adobe Acrobat Connect. Internet Browser and other technical requirements are available by clicking here.
Why can’t I join on a tablet or mobile phone?
Using a desktop or laptop computer is required in order to experience all the features and interactions during the programme. We strongly recommend against using tablets or mobile phones. Click here to check the technical requirements for your computer.
Can I join on Wi-Fi?
We strongly recommend joining the sessions through a wired internet connection. Please note that Wi-Fi, Blue tooth and mobile wi-fi are all unstable and cause a deteriorated experience not only for the affected participant, but for the entire group as well, including audio drop, disconnection from the rooms and delays in the interaction.
Why do I need a headset?
An appropriate computer headset with built-in microphone is required in order to attend Live Online sessions. A headset with a microphone will allow you to hear and be heard comfortably. Connecting with the computer’s built-in audio may create echoes affecting the whole group experience, therefore we strongly recommend against it.
Your headset should have the following characteristics:
- USB connection, with plug-and-play capability (i.e., with the software driver included)
- A built-in microphone with noise-cancelling capabilities
- Clear digital stereo headphone audio
A good indication that a headset will perform well for our Live Online sessions is a “designed for videoconferencing” or “designed for Skype” label. An example of a headset which has been found to work well with our Live Online programmes is the Logitech h340.
Several colleagues are attending this programme at the same time, can we all join together from the same room/computer?
Because of the various interactions taking place during the session, it is important that each individual participant joins the session on a separate computer, and from a separate room. In order to provide the best possible experience for all participants, we also strongly recommend that you sit in a quiet environment with no background noise (please try to avoid open space work areas).
What do I need to do in order to connect to the sessions?
We want you to feel completely comfortable and ready to go, so we’ll email you before your scheduled course and give you all the information you need about the simple set-up process.
What are the interactive features used during Live Online programmes?
You’ll be able to speak to and/or electronically communicate with the facilitator and other attendees. You can also share files, view the facilitator’s desktop, ask questions, tell the facilitator to speak louder, softer, slow down, etc. (through simple icons). You’ll see what your facilitator is writing, view and hear questions and comments from other attendees, and be able to work in subgroups. A headset is required for optimal communication throughout the Live Online programme.
How far in advance do I need to register for a Live Online programme?
The earlier the better. That way, you’ll have time to acquire your headset before the first lesson and have plenty of time to do any pre-work, downloading, pre-assessments, etc., that your programme might require. In order to experience the Live Online programme to its fullest, we recommend you register no later than one week before Lesson One.
I registered for a Live Online programme; why haven’t I heard from you?
After you register, we will always email you to confirm your registration and provide you with additional information before your first lesson. Occasionally, however, customers may not receive the emails because of their company’s email security settings, a spam blocker, or an incorrect email address. If you registered but didn’t get your confirmation email the day after registration, or an email with your access to the AMA Learning Portal, or your system readiness check email, please notify MCE Client Services at +32 2 543 21 20 immediately. We will make sure you have everything you need before your programme.
Will I get a certificate at the end of the programme?
After successful completion of the programme, participants will be awarded a Certificate. In order to qualify for this certificate, participants must register for and attend the programme using their individual log-in ID for the entire duration of the sessions. Speaking in the sessions via individual VoIP connection and participating in all of the chat, polling, and breakout exercises is required. Archived recordings or groups attending through one computer/connection do not qualify for the certificate.
What level of English do I need to take part in an MCE Live Online programme?
MCE’s participants come from over 90 different countries but all of our open enrolment programmes are run in English. You need to have a good working knowledge of English to be able to fully participate in the programme and engage in various interactions with other participants. If you have difficulty understanding these questions, the programme might be difficult for you too.
Security and Data Privacy
- Each participant uses a unique, system-generated Login ID via Internet email.
- Customer data privacy is a key priority for MCE. Maintaining your trust and confidence by handling your personal data securely is of the highest importance to us. For more information about what information MCE collects and how it is used, please read our Data Privacy Policy.
The MCE Team is ready to answer any questions you have. Please contact us by phone, email, contact form or even website chat. We would be happy to talk to you!
Dates & Locations
20 Nov – 29 Nov 23 (Live Online)
Live Online
Duration
20 Nov - 29 Nov 23
20 Nov, 09:00 – 12:00CET
20 Nov, 14:00 – 17:00CET
21 Nov, 09:00 – 12:00CET
21 Nov, 14:00 – 17:00CET
22 Nov, 09:00 – 12:00CET
22 Nov, 14:00 – 17:00CET
27 Nov, 09:00 – 12:00CET
27 Nov, 14:00 – 17:00CET
28 Nov, 09:00 – 12:00CET
28 Nov, 14:00 – 17:00CET
29 Nov, 09:00 – 12:00CET
29 Nov, 14:00 – 17:00CET
Price
€3995
excl. VAT*
Brochure Download