Mini MBA for the Medical Devices Industry (Live Online)

Mini MBA for the Medical Devices Industry (Live Online)
August 16th, 2022


Why attend this programme?

Getting ready to move into a commercial or management position in the Medical Devices Industry?

Get all the business management skills you need to make the next step in your career!

Register to this Live Online medical devices training focused on hands-on and business oriented learning. During the training, you will actively practice everything you learn to develop key business and management skills relevant for the Medical Devices Industry. The facilitators, former senior business people, will enrich your learning experience as they understand your challenges and will guide you to find effective solutions.

Your immediate takeaway:

  • Get a general overview of strategy, people management, leadership, product development, upstream and downstream marketing, sales, finance and supply chain in the Medical Devices Industry
  • Understand the particularities and business logic(s) of the MedTech industry
  • Use your knowledge to analyse and make commercial decisions confidently

This MedTech training course combines proven-by-practice methods with new insights and ideas that will grow your commercial and business skills. You will gain a wider perspective of management in the MedTech Industry through breakout sessions, exercises, and case applications.

Who should attend?

If you are a manager in the MedTech or Diagnostic Sectors with 5-10 years of experience, typically having held positions in commercial, technical, scientific or clinical functions, this programme is right for you.

How will you benefit?

After participating in this programme, you will grow your MedTech business skills & competencies and be able to:

  • Get into the challenges of leaders in the MedTech Industry
  • Motivate your team to implement your strategy
  • Think of the product life cycle interms of competition and profit
  • How to collect customer feedback to create 'Customer Value Propositions'
  • Understand financial concepts to make financial decisions
  • Have an overview of the supply chain process in the MedTech Industry
  • Interlink all business aspects of MedTech companies for informed management decisions

During the programme you will:

  • Network and learn with a diverse group of peers from different industries and countries in an international environment
  • Develop a personal action plan to implement back at work
  • Learn and practise new skills using real-business-world examples and exercises over 12 interactive online sessions

Programme Details

What will you learn and practice?

The Mini MBA for the Medical Devices Industry (Live Online) is a hands-on training programme, composed of 12 live online sessions, highly interactive with exercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies.

Mini MBA for the Medical Devices Industry Course Outline

The programme is organised around 7 modules for maximum focus and to allow participants to assimilate the learning before moving on.

Module A: Strategy Implementation and Leadership
You will step into the role of an integrated MedTech business leader and learn about the challenges and issues facing managers in a changing and dynamic environment. We will put you in the office of the General Manager. Strategy, implementation and leadership will be the key topics. You will learn to think strategically and act as a leader across all functions. We will expose you to strategy models, strategy implementation and leadership frameworks. We will use real life examples from the MedTech industry sectors.

This module includes following topics:

  • Mission, vision, strategy, business plans and execution
  • The Customer Value Proposition
  • Building the “Strategy House” for strategy execution
  • Being a Manager or a Leader?
  • Corporate strategy implementation framework: Balanced Score Cards
  • You as a leader: What is your style?
  • Leading in a changing environment
  • Innovation: Making Engineers work with Marketers
  • Setting the appropriate Operating Mechanisms

Module B: Building the Right Team and Leading People
You won't achieve a lot without having the appropriate motivated team with you. Some of your people might be close to you, sitting in the same office, but some others might be on the other side of the planet! How do you recruit, organise, challenge, develop, coach, retain your key people? What about their motivation?

This module includes following topics:

  • Team members (Profile) assessment and gaps
  • Hiring the needed talents
  • Developing your people
  • Retaining your key talents and future Leaders
  • Rewarding
  • Managing remote teams

Module C: Product Development and Upstream Marketing
Given the increasing competition from low cost manufacturers as well as the highly dynamic nature of the MedTech and Diagnostic sectors, it is of critical importance to manage and control the product life cycle of their product lines to maintain differentiating power and profit margins. We will explore how to stay ahead of competitive product offerings and which management processes and procedures are involved in the MedTech diagnostic product development activities.

Following are the topics of this module:

  • What is innovation? What does the market need? 
  • Reconciling medical, commercial and/with global and regional requirements 
  • Managing cost, benefit and reimbursement expectations 
  • Dealing with clinical and regulatory procedures (FDA, CE marking, GDPR, HIPAA, etc.)
  • VOC, customers complaints
  • Managing cross functional teams in a matrix organization
  • Choosing between the “Made Inside” vs. “Made Outside”
  • Sustainable vs. disruptive innovation

Module D: Downstream Marketing and Sales
This module is dedicated to understanding, defining and meeting customer needs. You will learn how to obtain deep customer insight. We will explore how to reconcile sometimes conflicting priorities from the Medical, Technical and Commercial functions. You will learn how to formulate “customer value propositions” and how companies become truly customer-centric. The respective roles of marketing and sales will be explored and the key marketing and sales responsibilities will be explained. The emphasis will be on the integrated approach, removing the barriers between the functions.

The sessions include following topics:

  • Marketing in MedTech
  • Customer relationship management and stakeholder mapping
  • Consolidating and clarifying customer insights and the customer journey
  • Mapping the competitive landscape
  • Segmenting, targeting and positioning your product offerings
  • Box vs. Solutions
  • Defining customer value propositions
  • Incorporating “Market Access” into your commercial plans
  • The new product launch process
  • Sales organization and management
  • Sales models and procedures for investment goods (capital expenditure)
  • The Challenger Model
  • Sales force incentive plans and training
  • Metrics & Dashboard: Which ones and when/how to use them?
  • Direct vs. Indirect Channels: Pro's and Con's
  • Forecasting
  • Win/Loss analysis

Module E: Financials
Building the essential business skills in the financial and accounting area are the objective of this module. You will discover the financial implications of decision-making, understand, interpret and act on financial information. Fundamental principles of financial accounting are explained to analyse financial statements, balance sheets, P&L accounts, or cash flow. We take a practical look at the basics of financial management such as cash budgeting and financial planning, investment and development project appraisal, risk and returns, management of working capital and key financial ratios. We will compare two competitive business opportunities (implementing a CRM versus conducting a post-marketing trial) and use a Net Present Value analysis to take a decision.

This module includes following topics: 

  • Accounting and finance 
  • Financial statements 
  • Analytical tools for financial performance 
  • Investment and development project appraisals: Net Present Value (NPV) 
  • Product and service costing and pricing methods 
  • Financial planning and assumptions 
  • Budgeting as a management tool 
  • ROI and ROMI

Module F: Supply Chain and Logistics
This module is devoted to Manufacturing & Supply Chain Management and the delivery of products and services. We will explain the importance of the Supply Chain and its practices in MedTech and Diagnostic sectors. In both sectors the quality, reliability, and prompt delivery of equipment, consumables and services are major competitive. We will look into outsourcing the warehousing, and working with a consignment stock at the customer site.

The following are the topics of this module:

  • Manufacturing and supply chain challenges
  • Align manufacturing and supply chain to corporate strategies
  • Supply chain tools and measurements
  • Quality control and service loops
  • Principles of warehousing and logistics
  • Measure supply chain operations
  • Trends in healthcare’s supply chain
  • The LEAN journey

Module G: Case Study Presentations and Wrap-up
During the last part of the programme we close the programme with short presentations on the business case you have worked on during the week. The programme leader will give you feedback and recommendations as conclusion of the programme.

  • Case study presentations 
  • Group discussions and facilitator coaching 
  • Personal action planning and your next steps 
  • Post-programme reading list

Practical Information

How many sessions will I attend? How long are the sessions?

Depending on the programme, you will attend 3 or 4 sessions which will each be a few days apart.

The sessions are 3 hours long, with a 15-minute coffee break.

What do I need to do in order to connect to the sessions?

We want you to feel completely comfortable and ready to go, so we’ll email you before your scheduled course and give you all the information you need about the simple set-up process.

Will I get a certificate at the end of the programme?

After successful completion of the programme, participants will be awarded an MCE Certificate. In order to qualify for this certificate, participants must register for and attend the programme using their individual log-in ID for the entire duration of the sessions. Speaking in the sessions via individual VoIP connection and participating in all of the chat, polling, and breakout exercises is required. Archived recordings or groups attending through one computer/connection do not qualify for the certificate.


View our Frequently Asked Questions (FAQ) for Live Online programmes.

The MCE Team is ready to answer any questions you have. Please contact us by phoneemailcontact form or even website chat. We would be happy to talk to you!


Alain Segers

Ron Roobroeck


“ It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany


“ Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany


“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President, Logic S.p.A., Italy


“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark



What are MCE’s Live Online programmes?

MCE’s “Live Online” programmes, powered by AMA, are live, interactive, trainer-led courses that are completely user-friendly and accessible from your office or home PC. They’re the perfect time-saving alternative when you want training but can’t get away from the office. Live online sessions use Voice-over Internet Protocol (VoIP) technology and Adobe® Flash® Player which means facilitator and participants communicate over the internet using a USB Headset with microphone to speak and listen to each other during the sessions.


Who facilitates MCE’s Live Online programmes?

A member of our expert faculty of business professionals will lead your programme. Beyond our course leaders’ experience in business training, they are specially trained to present our high-quality content in an engaging, live online format.


What will I do during the Live Online sessions?

During the Live Online sessions, you will interact with the facilitator and with other participants using voice (VoIP) and text-based chat, as well as a range of sophisticated, yet easy to use, audience participation tools such as polls, whiteboard, etc.

Throughout the programme, you will engage in discussions and experiential activities based on realistic workplace scenarios, including practical exercises and role play in breakouts, as well as individual and group debriefs.

During the breakout exercises, you will have a unique opportunity to discuss challenges and apply skills in concrete practical situations, while receiving significant feedback from others.


What are the technical requirements for my computer?

The sessions are delivered via an Internet Explorer browser session using Adobe Acrobat Connect. Internet Browser and other technical requirements are available by clicking here.


Why can’t I join on a tablet or mobile phone?

Using a desktop or laptop computer is required in order to experience all the features and interactions during the programme. We strongly recommend against using tablets or mobile phones. Click here to check the technical requirements for your computer.


Can I join on Wi-Fi?

We strongly recommend joining the sessions through a wired internet connection. Please note that Wi-Fi, Blue tooth and mobile wi-fi are all unstable and cause a deteriorated experience not only for the affected participant, but for the entire group as well, including audio drop, disconnection from the rooms and delays in the interaction.


Why do I need a headset?

An appropriate computer headset with built-in microphone is required in order to attend Live Online sessions. A headset with a microphone will allow you to hear and be heard comfortably. Connecting with the computer’s built-in audio may create echoes affecting the whole group experience, therefore we strongly recommend against it.

Your headset should have the following characteristics:

  • USB connection, with plug-and-play capability (i.e., with the software driver included)
  • A built-in microphone with noise-cancelling capabilities
  • Clear digital stereo headphone audio

A good indication that a headset will perform well for our Live Online sessions is a “designed for videoconferencing” or “designed for Skype” label. An example of a headset which has been found to work well with our Live Online programmes is the Logitech h340.

Several colleagues are attending this programme at the same time, can we all join together from the same room/computer?

Because of the various interactions taking place during the session, it is important that each individual participant joins the session on a separate computer, and from a separate room. In order to provide the best possible experience for all participants, we also strongly recommend that you sit in a quiet environment with no background noise (please try to avoid open space work areas).


What do I need to do in order to connect to the sessions?

We want you to feel completely comfortable and ready to go, so we’ll email you before your scheduled course and give you all the information you need about the simple set-up process.


What are the interactive features used during Live Online programmes?

You’ll be able to speak to and/or electronically communicate with the facilitator and other attendees. You can also share files, view the facilitator’s desktop, ask questions, tell the facilitator to speak louder, softer, slow down, etc. (through simple icons). You’ll see what your facilitator is writing, view and hear questions and comments from other attendees, and be able to work in subgroups.  A headset is required for optimal communication throughout the Live Online programme.


How far in advance do I need to register for a Live Online programme?

The earlier the better.  That way, you’ll have time to acquire your headset before the first lesson and have plenty of time to do any pre-work, downloading, pre-assessments, etc., that your programme might require. In order to experience the Live Online programme to its fullest, we recommend you register no later than one week before Lesson One.


I registered for a Live Online programme; why haven’t I heard from you?

After you register, we will always email you to confirm your registration and provide you with additional information before your first lesson. Occasionally, however, customers may not receive the emails because of their company’s email security settings, a spam blocker, or an incorrect email address. If you registered but didn’t get your confirmation email the day after registration, or an email with your access to the AMA Learning Portal, or your system readiness check email, please notify MCE Client Services at +32 2 543 21 20 immediately. We will make sure you have everything you need before your programme.


Will I get a certificate at the end of the programme?

After successful completion of the programme, participants will be awarded a Certificate. In order to qualify for this certificate, participants must register for and attend the programme using their individual log-in ID for the entire duration of the sessions. Speaking in the sessions via individual VoIP connection and participating in all of the chat, polling, and breakout exercises is required. Archived recordings or groups attending through one computer/connection do not qualify for the certificate.


What level of English do I need to take part in an MCE Live Online programme?

MCE’s participants come from over 90 different countries but all of our open enrolment programmes are run in English. You need to have a good working knowledge of English to be able to fully participate in the programme and engage in various interactions with other participants. If you have difficulty understanding these questions, the programme might be difficult for you too.


Security and Data Privacy

  • Each participant uses a unique, system-generated Login ID via Internet email.
  • Customer data privacy is a key priority for MCE. Maintaining your trust and confidence by handling your personal data securely is of the highest importance to us. For more information about what information MCE collects and how it is used, please read our Data Privacy Policy.

The MCE Team is ready to answer any questions you have. Please contact us by phone, email, contact form or even website chat. We would be happy to talk to you!

Leading Business

Dates & Locations

08 Nov – 17 Nov 22 (Live Online)
Live Online


08 Nov - 17 Nov 22

12 sessions of 3 hours on:
08 Nov, 09:00 – 12:00CET
08 Nov, 14:00 – 17:00CET
09 Nov, 09:00 – 12:00CET
09 Nov, 14:00 – 17:00CET
10 Nov, 09:00 – 12:00CET
10 Nov, 14:00 – 17:00CET
15 Nov, 09:00 – 12:00CET
15 Nov, 14:00 – 17:00CET
16 Nov, 09:00 – 12:00CET
16 Nov, 14:00 – 17:00CET
17 Nov, 09:00 – 12:00CET
17 Nov, 14:00 – 17:00CET


excl. VAT*

Brochure Download

Book Reviews


Success Stories

Press Releases

Check out our September programmes calendar. See you soon.

See Calendar