Mini MBA for the Pharma and Biotech Industry (Online)

Mini MBA for the Pharma and Biotech Industry (Online)
October 22nd, 2020

Overview

Why attend this programme?

The COVID-19 pandemic has thrown into question many accepted assumptions about how life sciences companies operate, from supply chain to clinical development to customer-facing functions.
More than ever before, the dynamics and fast-paced changes in the new healthcare environment require cross-functional experts who go beyond silo thinking and can apply agile solutions to complex issues.
This programme is based on the key areas of a traditional MBA that have been rethought and tailored to today's life sciences industry. It provides you with the intellectual capital needed to excel as a high-performance manager in this fast-moving industry.

The healthcare industry is undergoing rapid and unparalleled change. Price pressure, increasing oversight from regulators, generics and biosimilars, ethical concerns, emerging markets, the rise of information technology (Big Data, AI, social media and digital communication channels) and changing customer expectations are just some of the issues that managers in pharma and life sciences have to confront. These and other drivers not only have an impact on your business strategy, but also challenge the existing processes, organizational structures and roles/skills in your organization. This programme will help you address these issues from the multiple perspectives of your business to support you in your current and future roles.

Who should attend?

This programme is designed for all managers in the industry who need to understand cross-functional issues in the pharmaceutical industry. This includes managers who have been promoted into new – especially customer-facing or business – roles from a variety of backgrounds, such as:

  • marketing
  • Sales
  • Finance
  • Research and Development
  • Medical
  • Chemical & Biological Manufacturing 
  • Engineering
  • Corporate Affairs
  • Human Resources
  • Business Development

This programme is meant for managers who contribute to the formulation of corporate strategy and are responsible for its implementation within their departments/units (typically with 4 to 7 years of experience in this role or equivalent).

How will you benefit?

After participating in this programme, you will grow your understanding of the pharma/biotech industry, develop your management business skills & competencies and be able to:

  • Translate changes in the healthcare environment into competitive strategies for sustainable growth
  • Understand business areas you are not yet familiar with, and their role in your company's value chain
  • Be more effective in understanding broader financial and strategic issues
  • Support strategic goals from top management and implement them faster and more efficiently
  • Align your team or group to concentrate on customer value through cross-functional improvements

During the programme you will:

  • Network and learn with a diverse group of peers from different companies and countries
  • Develop a personalized action plan that you will take back with you to your job
  • Learn and practise these new skills using case studies, real examples and role plays over 6 interactive and challenging days (12 online modules)

Programme Details

What will you learn and practice?

MCE's Mini MBA for the Pharma and Biotech Industry (Live Online)  is a very hands-on training programme, highly interactive with exercises and role plays. You practice what you learn over 12 online modules. The programme will be led by an experienced facilitator with former management experience in international companies.

It shows how successful businesses are run from an all-round perspective – financial, strategic and marketing – provides insights into strategic imperatives for the new healthcare environment and how managers can effectively align their teams to execute the strategy of their company.

Programme Outline:

Module 1: The Big Picture

  • Environment & Mega Trends
  • The Healthcare Market Landscape (Pharma, Medical Devices and Diagnostics)
  • The Life Sciences Value Chain
  • Key Strategies & New Business Models

Module 2: Strategy Development & Strategic Leadership in Pharma

  • Essentials of Strategy : Competitive Analysis, Vision and Objective Setting, Resource Allocation and Priorization
  • Agility in a VUCA World
  • Change Management
  • Leadership in Time of Crisis 

Module 3: Building the Value Proposition

  • Stakeholders Mapping and Value Mapping
  • From R&D to Market Authorization to Supply Chain: Creating Value  (Strategic Product Development and Innovative Distribution models)  
  • Market Access & Health Economics : Measuring Value
  • Medical Affairs: Integrating Value (Therapeutic Expertise, RWE, Upgrading Clinical Decision-Making)
  • Marketing : Communicating Value (Competitive Positioning and Messaging, Customer Engagement, Marketing Mix: from 4 P’s to 4C’s)

Module 4: Marketing Excellence in Pharma

  • Applying Design Thinking to Customer-Centric Strategies
  • Objectives and brand vision, Product Positioning
  • Marketing Plans driven by Key Issues
  • Marketing Mix: From Operational Strategies to Multichannel Tactics
  • Execution Discipline & Alignments of Customer-Facing Functions
  • Key Metrics to track successful execution and monitor outcomes, Launch Excellence

Module 5: Finance

  • The Roles of Accounting & Finance : External (Reporting/Fiscal) and Internal (Business) Management
  • Key Accounting Principles & Concepts
  • Reading Financial Statements
  • Financial Analysis & Valuation (NPV, IRR)
  • The Business Plan: Resource Allocation and Forecasting

Practical Information

How many sessions will I attend? How long are the sessions?

Depending on the programme, you will attend 3 or 4 sessions which will each be a few days apart.

The sessions are 3 hours long, with a 15-minute coffee break.

What do I need to do in order to connect to the sessions?

We want you to feel completely comfortable and ready to go, so we’ll email you before your scheduled course and give you all the information you need about the simple set-up process.

Will I get a certificate at the end of the programme?

After successful completion of the programme, participants will be awarded an MCE Certificate. In order to qualify for this certificate, participants must register for and attend the programme using their individual log-in ID for the entire duration of the sessions. Speaking in the sessions via individual VoIP connection and participating in all of the chat, polling, and breakout exercises is required. Archived recordings or groups attending through one computer/connection do not qualify for the certificate.

Questions?

View our Frequently Asked Questions (FAQ) for Live Online programmes.

The MCE Team is ready to answer any questions you have. Please contact us by phoneemailcontact form or even website chat. We would be happy to talk to you!

Testimonials

“ It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany

 

“ Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

 

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President, Logic S.p.A., Italy

 

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

FAQ

ABOUT MCE’S LIVE ONLINE PROGRAMMES

What are MCE’s Live Online programmes?

MCE’s “Live Online” programmes, powered by AMA, are live, interactive, trainer-led courses that are completely user-friendly and accessible from your office or home PC. They’re the perfect time-saving alternative when you want training but can’t get away from the office. Live online sessions use Voice-over Internet Protocol (VoIP) technology and Adobe® Flash® Player which means facilitator and participants communicate over the internet using a USB Headset with microphone to speak and listen to each other during the sessions.

 

Who facilitates MCE’s Live Online programmes?

A member of our expert faculty of business professionals will lead your programme. Beyond our course leaders’ experience in business training, they are specially trained to present our high-quality content in an engaging, live online format.

 

What will I do during the Live Online sessions?

During the Live Online sessions, you will interact with the facilitator and with other participants using voice (VoIP) and text-based chat, as well as a range of sophisticated, yet easy to use, audience participation tools such as polls, whiteboard, etc.

Throughout the programme, you will engage in discussions and experiential activities based on realistic workplace scenarios, including practical exercises and role play in breakouts, as well as individual and group debriefs.

During the breakout exercises, you will have a unique opportunity to discuss challenges and apply skills in concrete practical situations, while receiving significant feedback from others.

 

What are the technical requirements for my computer?

The sessions are delivered via an Internet Explorer browser session using Adobe Acrobat Connect. Internet Browser and other technical requirements are available by clicking here.

 

Why can’t I join on a tablet or mobile phone?

Using a desktop or laptop computer is required in order to experience all the features and interactions during the programme. We strongly recommend against using tablets or mobile phones. Click here to check the technical requirements for your computer.

 

Can I join on Wi-Fi?

We strongly recommend joining the sessions through a wired internet connection. Please note that Wi-Fi, Blue tooth and mobile wi-fi are all unstable and cause a deteriorated experience not only for the affected participant, but for the entire group as well, including audio drop, disconnection from the rooms and delays in the interaction.

 

Why do I need a headset?

An appropriate computer headset with built-in microphone is required in order to attend Live Online sessions. A headset with a microphone will allow you to hear and be heard comfortably. Connecting with the computer’s built-in audio may create echoes affecting the whole group experience, therefore we strongly recommend against it.

Your headset should have the following characteristics:

  • USB connection, with plug-and-play capability (i.e., with the software driver included)
  • A built-in microphone with noise-cancelling capabilities
  • Clear digital stereo headphone audio

A good indication that a headset will perform well for our Live Online sessions is a “designed for videoconferencing” or “designed for Skype” label. An example of a headset which has been found to work well with our Live Online programmes is the Logitech h340.

Several colleagues are attending this programme at the same time, can we all join together from the same room/computer?

Because of the various interactions taking place during the session, it is important that each individual participant joins the session on a separate computer, and from a separate room. In order to provide the best possible experience for all participants, we also strongly recommend that you sit in a quiet environment with no background noise (please try to avoid open space work areas).

 

What do I need to do in order to connect to the sessions?

We want you to feel completely comfortable and ready to go, so we’ll email you before your scheduled course and give you all the information you need about the simple set-up process.

 

What are the interactive features used during Live Online programmes?

You’ll be able to speak to and/or electronically communicate with the facilitator and other attendees. You can also share files, view the facilitator’s desktop, ask questions, tell the facilitator to speak louder, softer, slow down, etc. (through simple icons). You’ll see what your facilitator is writing, view and hear questions and comments from other attendees, and be able to work in subgroups.  A headset is required for optimal communication throughout the Live Online programme.

 

How far in advance do I need to register for a Live Online programme?

The earlier the better.  That way, you’ll have time to acquire your headset before the first lesson and have plenty of time to do any pre-work, downloading, pre-assessments, etc., that your programme might require. In order to experience the Live Online programme to its fullest, we recommend you register no later than one week before Lesson One.

 

I registered for a Live Online programme; why haven’t I heard from you?

After you register, we will always email you to confirm your registration and provide you with additional information before your first lesson. Occasionally, however, customers may not receive the emails because of their company’s email security settings, a spam blocker, or an incorrect email address. If you registered but didn’t get your confirmation email the day after registration, or an email with your access to the AMA Learning Portal, or your system readiness check email, please notify MCE Client Services at +32 2 543 21 20 immediately. We will make sure you have everything you need before your programme.

 

Will I get a certificate at the end of the programme?

After successful completion of the programme, participants will be awarded a Certificate. In order to qualify for this certificate, participants must register for and attend the programme using their individual log-in ID for the entire duration of the sessions. Speaking in the sessions via individual VoIP connection and participating in all of the chat, polling, and breakout exercises is required. Archived recordings or groups attending through one computer/connection do not qualify for the certificate.

 

What level of English do I need to take part in an MCE Live Online programme?

MCE’s participants come from over 90 different countries but all of our open enrolment programmes are run in English. You need to have a good working knowledge of English to be able to fully participate in the programme and engage in various interactions with other participants. If you have difficulty understanding these questions, the programme might be difficult for you too.

 

Security and Data Privacy

  • Each participant uses a unique, system-generated Login ID via Internet email.
  • Customer data privacy is a key priority for MCE. Maintaining your trust and confidence by handling your personal data securely is of the highest importance to us. For more information about what information MCE collects and how it is used, please read our Data Privacy Policy.

The MCE Team is ready to answer any questions you have. Please contact us by phone, email, contact form or even website chat. We would be happy to talk to you!

Leading Business

Dates & Locations

23 Nov – 02 Dec 20 (Live Online)

01 Feb – 10 Feb 21 (Live Online)

08 Mar – 17 Mar 21 (Live Online)

Duration

23 Nov - 02 Dec 20

12 sessions of 3 hours on:
23 Nov, 09:00 – 12:00CET
23 Nov, 14:00 – 17:00CET
24 Nov, 09:00 – 12:00CET
24 Nov, 14:00 – 17:00CET
25 Nov, 09:00 – 12:00CET
25 Nov, 14:00 – 17:00CET
30 Nov, 09:00 – 12:00CET
30 Nov, 14:00 – 17:00CET
01 Dec, 09:00 – 12:00CET
01 Dec, 14:00 – 17:00CET
02 Dec, 09:00 – 12:00CET
02 Dec, 14:00 – 17:00CET

01 Feb - 10 Feb 21

12 sessions of 3 hours on:
01 Feb, 09:00 – 12:00CET
01 Feb, 14:00 – 17:00CET
02 Feb, 09:00 – 12:00CET
02 Feb, 14:00 – 17:00CET
03 Mar, 09:00 – 12:00CET
03 Mar, 14:00 – 17:00CET
08 Feb, 09:00 – 12:00CET
08 Feb, 14:00 – 17:00CET
09 Feb, 09:00 – 12:00CET
09 Feb, 14:00 – 17:00CET
10 Feb, 09:00 – 12:00CET
10 Feb, 14:00 – 17:00CET

08 Mar - 17 Mar 21

12 sessions of 3 hours on:
08 Mar, 09:00 – 12:00CET
08 Mar, 14:00 – 17:00CET
09 Mar, 09:00 – 12:00CET
09 Mar, 14:00 – 17:00CET
10 Mar, 09:00 – 12:00CET
10 Mar, 14:00 – 17:00CET
15 Feb, 09:00 – 12:00CET
15 Feb, 14:00 – 17:00CET
16 Feb, 09:00 – 12:00CET
16 Feb, 14:00 – 17:00CET
17 Feb, 09:00 – 12:00CET
17 Feb, 14:00 – 17:00CET

Price

€3950
excl. VAT*

Brochure Download

Book Reviews

Events

Success Stories

Press Releases


X