Mini MBA for the Pharmaceutical and Biotech Industries (Live Online)

Mini MBA for the Pharmaceutical and Biotech Industries (Live Online)
December 20th, 2024

Overview

Learn more

Since COVID-19 a lot has changed in Pharmaceutical and Biotech companies from supply chain to clinical development to customer-facing functions. More than ever before, the dynamics and fast-paced changes in the healthcare environment require cross-functional managers who go beyond silo thinking and can apply agile solutions to complex issues.

You are a manager in the healthcare industry and you realize in your role that you need to understand more about price pressure, generics and biosimilars, ethical concerns, emerging marketing, the rise of IT (Big Data, AI, Social Media and more) and changing customer expectations whatever department you are in. You probably have a more specialist background, but it is now time for you to improve your management skills.

To support you, MCE has developed the Mini MBA for the Pharmaceutical and Biotech Industries, that gives you the skills and knowledge you need to understand and work with these changes. They are probably impacting existing processes, organizational structures and roles in your organization. This programme will help you address these issues from the multiple perspectives of your business to support you in your current and future roles.

The Right Programme for you

You are a manager in the pharmaceutical or biotech industries. You have a technical, scientific or specialist background, but need to build on your management skills. You need to get a good understanding of the major cross-functional issues and learn how to be an effective manager in the the industry. 

Managers on this programme come from many different areas including: marketing, sales, finance, research and development, medical, chemical & biological manufacturing, engineering, corporate affairs, human resources and business development
 

Learn, Practice and Use

  • Translate changes in the healthcare environment into competitive strategies for sustainable growth in your department, division or company
  • Understand the key pharma business areas and their role in your company's value chain
  •  Get a full understanding of crucial financial and strategic issues in pharma
  • Support & implement strategic goals from top management and boost your own career
  • Align & focus your team or group on your company's customer value propositions
  • Explore new business models in Pharma and what they mean for you
  • Apply design thinking to customer-centric strategies
  • Explore competitive analysis, vision, resource allocation & priorities in your strategy
  • Learn how market access & medical affairs are part of your customer value proposition
  • Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Modules

What will you learn and practice?

The MCE ''5-Day Mini MBA for the Pharma and Biotech Industry (Post-Pandemic Edition)'' is a 5-days hands-on training programme, highly interactive with excercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies

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Programme Modules:

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1 – The Big Picture

  • The healthcare market landscape (pharma, medical devices and diagnostics)
  • Environment & mega trends
  • The life sciences value chain
  • Key strategies & new business models

2 – Strategy Development & Strategic Leadership in Pharma

  • Essentials of strategy: competitive analysis, vision and objective setting, resource allocation and priorizatio
  • Agility in a VUCA World
  • Change management
  • Leadership in time of crisis 

3 – Building the Value Proposition

  • Stakeholders mapping and value mapping
  • From R&D to market authorization to supply chain: creating value  (strategic product development and innovative distribution models)  
  • Market access & health economics: measuring value
  • Medical affairs: integrating value (Therapeutic Expertise, RWE, Upgrading Clinical decision-making)
  • Marketing: communicating value (competitive positioning and messaging, customer engagement, marketing mix: from 4 p’s to 4c’s)

4 -Marketing Excellence in Pharma

  • Applying design thinking to customer-centric strategie
  • Objectives and brand vision, product positioning
  • Marketing plans driven by key issues
  • Marketing mix: from operational strategies to multichannel tactics
  • Execution discipline & alignments of customer-facing functions
  • Key metrics to track successful execution and monitor outcomes, launch excellence

5 –  Finance

  • The roles of accounting & finance: external (reporting/fiscal) and internal (business) managemen
  • Key accounting principles & concepts
  • Reading financial statements
  • Financial analysis & valuation (NPV, IRR)
  • The business plan: resource allocation and forecasting

 

 

Associates

Ron Roobroeck

Testimonials

“ It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany

 

“ Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

 

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President, Logic S.p.A., Italy

 

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

FAQ

ABOUT MCE’S LIVE ONLINE PROGRAMMES

What are MCE’s Live Online programmes?

MCE’s “Live Online” programmes, powered by AMA, are live, interactive, trainer-led courses that are completely user-friendly and accessible from your office or home PC. They’re the perfect time-saving alternative when you want training but can’t get away from the office. Live online sessions use Voice-over Internet Protocol (VoIP) technology and Adobe® Flash® Player which means facilitator and participants communicate over the internet using a USB Headset with microphone to speak and listen to each other during the sessions.

 

Who facilitates MCE’s Live Online programmes?

A member of our expert faculty of business professionals will lead your programme. Beyond our course leaders’ experience in business training, they are specially trained to present our high-quality content in an engaging, live online format.

 

What will I do during the Live Online sessions?

During the Live Online sessions, you will interact with the facilitator and with other participants using voice (VoIP) and text-based chat, as well as a range of sophisticated, yet easy to use, audience participation tools such as polls, whiteboard, etc.

Throughout the programme, you will engage in discussions and experiential activities based on realistic workplace scenarios, including practical exercises and role play in breakouts, as well as individual and group debriefs.

During the breakout exercises, you will have a unique opportunity to discuss challenges and apply skills in concrete practical situations, while receiving significant feedback from others.

 

What are the technical requirements for my computer?

The sessions are delivered via an Internet Explorer browser session using Adobe Acrobat Connect. Internet Browser and other technical requirements are available by clicking here.

 

Why can’t I join on a tablet or mobile phone?

Using a desktop or laptop computer is required in order to experience all the features and interactions during the programme. We strongly recommend against using tablets or mobile phones. Click here to check the technical requirements for your computer.

 

Can I join on Wi-Fi?

We strongly recommend joining the sessions through a wired internet connection. Please note that Wi-Fi, Blue tooth and mobile wi-fi are all unstable and cause a deteriorated experience not only for the affected participant, but for the entire group as well, including audio drop, disconnection from the rooms and delays in the interaction.

 

Why do I need a headset?

An appropriate computer headset with built-in microphone is required in order to attend Live Online sessions. A headset with a microphone will allow you to hear and be heard comfortably. Connecting with the computer’s built-in audio may create echoes affecting the whole group experience, therefore we strongly recommend against it.

Your headset should have the following characteristics:

  • USB connection, with plug-and-play capability (i.e., with the software driver included)
  • A built-in microphone with noise-cancelling capabilities
  • Clear digital stereo headphone audio

A good indication that a headset will perform well for our Live Online sessions is a “designed for videoconferencing” or “designed for Skype” label. An example of a headset which has been found to work well with our Live Online programmes is the Logitech h340.

Several colleagues are attending this programme at the same time, can we all join together from the same room/computer?

Because of the various interactions taking place during the session, it is important that each individual participant joins the session on a separate computer, and from a separate room. In order to provide the best possible experience for all participants, we also strongly recommend that you sit in a quiet environment with no background noise (please try to avoid open space work areas).

 

What do I need to do in order to connect to the sessions?

We want you to feel completely comfortable and ready to go, so we’ll email you before your scheduled course and give you all the information you need about the simple set-up process.

 

What are the interactive features used during Live Online programmes?

You’ll be able to speak to and/or electronically communicate with the facilitator and other attendees. You can also share files, view the facilitator’s desktop, ask questions, tell the facilitator to speak louder, softer, slow down, etc. (through simple icons). You’ll see what your facilitator is writing, view and hear questions and comments from other attendees, and be able to work in subgroups.  A headset is required for optimal communication throughout the Live Online programme.

 

How far in advance do I need to register for a Live Online programme?

The earlier the better.  That way, you’ll have time to acquire your headset before the first lesson and have plenty of time to do any pre-work, downloading, pre-assessments, etc., that your programme might require. In order to experience the Live Online programme to its fullest, we recommend you register no later than one week before Lesson One.

 

I registered for a Live Online programme; why haven’t I heard from you?

After you register, we will always email you to confirm your registration and provide you with additional information before your first lesson. Occasionally, however, customers may not receive the emails because of their company’s email security settings, a spam blocker, or an incorrect email address. If you registered but didn’t get your confirmation email the day after registration, or an email with your access to the AMA Learning Portal, or your system readiness check email, please notify MCE Client Services at +32 2 543 21 20 immediately. We will make sure you have everything you need before your programme.

 

Will I get a certificate at the end of the programme?

After successful completion of the programme, participants will be awarded a Certificate. In order to qualify for this certificate, participants must register for and attend the programme using their individual log-in ID for the entire duration of the sessions. Speaking in the sessions via individual VoIP connection and participating in all of the chat, polling, and breakout exercises is required. Archived recordings or groups attending through one computer/connection do not qualify for the certificate.

 

What level of English do I need to take part in an MCE Live Online programme?

MCE’s participants come from over 90 different countries but all of our open enrolment programmes are run in English. You need to have a good working knowledge of English to be able to fully participate in the programme and engage in various interactions with other participants. If you have difficulty understanding these questions, the programme might be difficult for you too.

 

Security and Data Privacy

  • Each participant uses a unique, system-generated Login ID via Internet email.
  • Customer data privacy is a key priority for MCE. Maintaining your trust and confidence by handling your personal data securely is of the highest importance to us. For more information about what information MCE collects and how it is used, please read our Data Privacy Policy.

The MCE Team is ready to answer any questions you have. Please contact us by phone, email, contact form or even website chat. We would be happy to talk to you!

Leading Business

Dates & Locations

10 Mar – 19 Mar 25 (Live Online)
Live Online

16 Jun – 25 Jun 25 (Live Online)
Live Online

20 Oct – 29 Oct 25 (Live Online)
Live Online

Duration

10 Mar - 19 Mar 25

12 sessions of 3 hours on:
10 Mar, 09:00 – 12:00CET
10 Mar, 14:00 – 17:00CET
11 Mar, 09:00 – 12:00CET
11 Mar, 14:00 – 17:00CET
12 Mar, 09:00 – 12:00CET
12 Mar, 14:00 – 17:00CET
17 Mar, 09:00 – 12:00CET
17 Mar, 14:00 – 17:00CET
18 Mar, 09:00 – 12:00CET
18 Mar, 14:00 – 17:00CET
19 Mar, 00:00 – 03:00CET
19 Mar, 09:00 – 12:00CET

16 Jun - 25 Jun 25

12 sessions of 3 hours on:
16 Jun, 09:00 – 12:00CET
16 Jun, 14:00 – 17:00CET
17 Jun, 09:00 – 12:00CET
17 Jun, 14:00 – 17:00CET
18 Jun, 09:00 – 12:00CET
18 Jun, 14:00 – 17:00CET
23 Jun, 09:00 – 12:00CET
23 Jun, 14:00 – 17:00CET
24 Jun, 09:00 – 12:00CET
24 Jun, 14:00 – 17:00CET
25 Jun, 00:00 – 03:00CET
25 Jun, 09:00 – 12:00CET

20 Oct - 29 Oct 25

12 sessions of 3 hours on:
20 Oct, 09:00 – 12:00CET
20 Oct, 14:00 – 17:00CET
21 Oct, 09:00 – 12:00CET
21 Oct, 14:00 – 17:00CET
22 Oct, 09:00 – 12:00CET
22 Oct, 14:00 – 17:00CET
27 Oct, 09:00 – 12:00CET
27 Oct, 14:00 – 17:00CET
28 Oct, 09:00 – 12:00CET
28 Oct, 14:00 – 17:00CET
29 Oct, 00:00 – 03:00CET
29 Oct, 09:00 – 12:00CET

Price

€4295
excl. VAT*

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