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      MCE Quarterly
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      Research titled: Employees Value Training, but Many Feel Overlooked

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  • FIND YOUR PROGRAMME
    • MCE's 3 Leadership Areas

      Skills to manage yourself & your work

      (Leading Self)

      • Communication & Presentation
        Communication & Presentation
      • Influencing & Negotiation
        Influencing & Negotiation
      • Conflict Management
        Conflict Management
      • Time & Stress Management
        Time & Stress Management
      • Analytics & Strategic Thinking
        Analytics & Strategic Thinking

      Skills to lead & motivate others

      (Leading Others)

      • Leadership
        Leadership
      • Women's Leadership Centre
        Women's Leadership Centre
      • Managing People & Teams
        Managing People & Teams
      • Diversity, Equity and Inclusion
        Diversity, Equity and Inclusion
      • Managing Change
        Managing Change

      Skills to drive organisational success

      (Leading Business)

      • AMA-CPM® Certification
        AMA-CPM® Certification
      • Business Strategy & Planning
        Business Strategy & Planning
      • Finance & Controlling
        Finance & Controlling
      • Project Management
        Project Management
      • AI & Digital Transformation
        AI & Digital Transformation
      • Sales & Marketing
        Sales & Marketing
      • Innovation & Agility
        Innovation & Agility
      • HR & Talent Management
        HR & Talent Management

      Available in Various Cities Throughout EMEA

      • Brussels
        Brussels
      • Amsterdam
        Amsterdam
      • London
        London
      • Barcelona
        Barcelona
      • Prague
        Prague
      • Vienna
        Vienna
      • Frankfurt
        Frankfurt
      MCE’s Live Online Programmes | Management Centre Europe (MCE)
      • Live Online
        Live Online
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      > Aberdeen
      > Abu Dhabi
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      > Basel
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      > Istanbul
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      > Kuala Lumpur
      > Madrid
      > Marrakech
      > Milan
      > Munich
      > Seoul
      > Singapore
      > Tokyo
      > Zurich

      Discover MCE Programmes For Your Industry

      Mini MBA for the Pharmaceutical and Biotech Industries | MCE training Programme
      • Pharmaceutical
        Pharmaceutical
      Mini MBA for the Medical Devices Industry | Management Centre Europe (MCE)
      • Medical Devices
        Medical Devices
      • Energy
        Energy
      Mini MBA for the Chemical Industry | Management Centre Europe (MCE)
      • Chemicals
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      • Government & International Organizations
        Government & International Organizations
      • Banking
        Banking

      Find the Right Learning Solutions For Your Current Or Future Role

      • New Managers
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        Managers
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      • Business Professionals
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      • MCE Weeks
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      • MCE Essentials
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      • Virtual Reality Modules
        Virtual Reality Modules
      • Women's Leadership Centre
        Women's Leadership Centre
      • What Leadership is For
        Book Promo
        What Leadership is For

      Search your programme by

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      • What Leadership is For
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        What Leadership is For
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    • BESTSELLER

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      Moving from Technical Expert to International Business Manager.

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      • 5 days in person
      • 12 online sessions
      LEARN MORE & REGISTER

      Mini MBA's tailored to your Industry

      Mini MBA for the Pharmaceutical and Biotech Industries | MCE training Programme
      • Pharmaceutical
        Pharmaceutical
      • Energy
        Energy
      Mini MBA for the Chemical Industry | Management Centre Europe (MCE)
      • Chemicals
        Chemicals
      • Mining
        Mining
      • Retail
        Banking
        Retail
        Banking
      Mini MBA for the Medical Devices Industry | Management Centre Europe (MCE)
      • Medical
        Devices
        Medical
        Devices

      MCE Mini MBA

      Develop your all-round managerial skills in only 5 days or 12 online sessions and boost your management career.

      • Learn more
        Learn more

      Mini MBA's tailored to your Industry

      • Pharmaceutical
        Pharmaceutical
      • Energy
        Energy
      • Chemical
        Chemical
      • Mining
        Mining
      • Retail Banking
        Retail Banking
      • Medical Devices
        Medical Devices
  • COMPANY & TEAM SOLUTIONS
    • Solutions for your Company & Teams

      • MCE's Customized Learning Solutions
        MCE's Customized Learning Solutions
      • The MCE Approach - Focusing on Your Goals & Needs
        The MCE Approach - Focusing on Your Goals & Needs
      • Client Stories
        Client Stories
      • MCE Services for Your Company
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      • Licensing of Programmes
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      • AMA-CPM® Certification
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      Get in Touch with MCE

      Contact the MCE team today to discuss how we can support your people development projects and help your teams thrive in a rapidly changing business world.

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      Subscribe to our email newsletters that highlight our latest research-based articles, products, programmes, and more to help you strengthen your leadership skills.

      MCE Quarterly
      Autumn 2025

      Research titled: Employees Value Training, but Many Feel Overlooked

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PROGRAMME CALENDAR

Training Programmes > MCE Weeks >

MCE Week: The Voice of Leadership & Business Strategy

Learn how to get buy-in, gain trust and inspire loyalty by communicating as a leader.

See dates & locations

The Key Issues

Communicating with people from different generations, different backgrounds and levels can be very challenging! As a leader, how often are you faced with difficult situations where the atmosphere at work gets very unpleasant because of personality conflicts and misunderstandings? How do you drive change and boost productivity under these conditions? How do you remain calm when dealing with resisting people? Which tactics do you use to get people’s buy-in and goodwill when they don’t want to listen to you? As a manager, how do you manage a strategic planning process or write a strategic business plan? Are you expected to be strategic in your thinking? If the answer is yes, then you need to get key business strategy skills and tools to develop the best strategic plan to support your company’s goals.  

No matter how compelling the vision or how brilliant the strategy, without leadership communication, there is no execution. The ability to get buy-in, gain trust and inspire loyalty isn’t a skill you are born with. It is something you can learn. With this MCE programme you can learn how to inspire others when giving speeches and presentations and strengthen your leadership communication skills modeled on the world’s best communicators. You’ll learn practical techniques to shape your leadership messages, develop an authentic leadership voice and engage in powerful conversations that achieve results.  

It is not enough to simply write it down, you need to be systematic in your strategic planning approach and use the right tools. You should start with your mission and vision and assess the external environment. Then do a SWOT and data analysis and combine these with your internal business environment. And what about the competition? 

Building buy-in, trust & loyalty

Motivating and inspiring

Key Competences​

Coaching & mentoring

The Right Programme for You

Some of the management positions that usually attend to this leadership and business strategy training course are: Executives, Senior Managers, Division Leaders, and professionals who guide and implement strategic planning processes, and write strategic business plans. As an experienced manager or executive, you need to be an inspiring leader in your organization, you want to learn how to be heard and how to motivate the people in your company. You also need to learn how to develop the right business strategies and how to apply strategic decision-making to improve performance and prepare for higher responsibility.

  • Business Professionals
Specialists, engineers, chemists, technical staff, logistics, commercial positions, project managers etc
  • New Managers
Managers of teams including team leaders with up to 3 years' experience in this role
  • Managers
Managers of teams and departments with more than 3 years' experience in this role
  • Senior Managers
Managers of managers, countries, divisions, regions companies with more than 10 years of senior management experience

Highlights

Assess your current leadership communication style against the five key traits of effective executive communication.

Find your own leadership voice using assessment, role plays, exercises and feedback.

Translate big ideas into a well-executed strategic planning.

Learn, Practice and Use

  • Improve your leadership communication skills
  • Build greater buy-in, trust and loyalty from your teams
  • Demonstrate grace under fire and defuse tension
  • Overcome resistance to change
  • Motivate followers and inspire them to action across the organization
  • Learn how to coach, counsel and mentor for improved performance
  • Manage conflict and hostile disputes professionally
  • Generate presence and charisma that command professional respect
  • Use a matrix to plan your leadership messages
  • Identify strategic planning issues in order to develop a unique competitive advantage
  • Learn key analytical and conceptual approaches
  • Align your organization with your strategic planning goals by integrating strategy, objectives, metrics, and performance
  • Identify evolving strategic patterns and generate ideas
  • Incorporate customer needs into your strategic planning
  • Use a case study to examine the strategic planning process in detail
  • Recognize how the actions of customers, competitors, and your own company determine the outcomes in your markets
  • Determine the best approach to effectively implement your strategic planning
  • Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

The programme will be led by an experienced facilitator with former management experience in international companies.

Eighteen Programme Modules

1 | The Voices of Effective Leaders – Past and Present

  • Describe typical situations requiring leadership communication and assess how well you use the language of leadership in these situations.
  • Identify five traits of effective leadership communication and assess how well you demonstrate those traits.

2 | Finding Your Leadership Voice

  • Learn the two components of a leader’s voice.
  • Describe several leadership communication styles and describe your dominant style.

3 | Crafting Compelling Messages That Inspire Action and Produce Results

  • Pinpoint the desired results of your leadership message by using a results matrix.
  • Shape your leadership message.

4 | Setting the Stage for Powerful Communication

  • Pick the right forum for leadership communications and create a winning setting for your key messages.
  • Overcome stage fright and communication anxiety.

5 | Taking the Lead

  • Generate presence and charisma that command respect.
  • Send clear messages that maximize audience understanding.

6 | Setting the Direction You Want Others to Travel

  • Communicate a clear mission and inspire vision and values.
  • Delegate authority in ways that prompt others to take responsibility.

7 | Influencing and Inspiring Others into Action

  • Identify the factors that demotivate.
  • Light a fire in the hearts of others.

8 | Coaching, Counselling and Mentoring for Improved Performance

  • Stimulate and guide authentic coaching, counselling and mentoring sessions.

9 | Addressing Tough and Touchy Topics in Ways That Defuse Tension

  • Handle conflict and hostile disputes.

10 | Strategic Planning Principle

  • Determining a frame of reference for strategic planning concepts.
  • Schools of thought in strategic planning.
  • The evolution of strategy.

11 | An Overview of the Strategic Planning Process

  • Basic elements of strategic planning.
  • Developing and managing the strategy formation process

12 | Understanding Your Organization’s Mission

  • Your organization’s core values.
  • Creating an inspiring mission statement for your own organization.

13 | Assessing the External and Internal Environment

  • Identifying macro and micro factors.
  • Responding to changes in the environment.
  • The I/P (Importance/Performance) matrix as a competitive tool.
  • How to become a high-performing organization.
  • Financial elements of developing strategy.

14 | Formulating Your Strategic Planning

  • Data synthesis.
  • SWOT analysis.

15 | Competitive Strategic Planning

  • Defining your competitive advantag.
  • The product/industry/life-cycle curve.
  • Understanding mega patterns.

16 | Ensuring Strategic Alignment

  • Creating organizational accountability.
  • How to translate the grand design into well-executed strategic planning.

17 | Strategic Planning Execution

  • Key building blocks
  • Learning the three core processes
  • Understanding resource allocation and strategy formation

18 | A Strategic Planning Process

  • Determining the best processes for your business.
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Faculty

Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Upcoming Programmes

Choose your preferred learning solution

Face-to-Face
5 days
€4,995
  • SEE DATES

There are no sessions scheduled in the near future for this programme. Please check back soon.

In-Company
This programme is available
as an In-Company solution
for your teams.
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Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

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MCE Training Guide

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