Generative AI1 has been on quite the ride ever since ChatGPT was introduced in late 2022. Even a casual consumer of the media would conclude that AI is barreling its way into our lives and economy. Perhaps never before in history has a powerful, deeply disruptive technology proliferated with such speed.

It’s easy to imagine ways that any business could benefit from AI, whether for marketing, accounting, research, brainstorming or producing meeting notes. But are they? And what about employees? How are they contending with this dramatic intrusion of the status quo?

A year ago, AMA/MCE’s first survey of AI in the workplace revealed that the vast majority of North American organizations had not leveraged AI technologies and were not prepared to do so. That changed dramatically according to this year’s survey. We queried 1,252 knowledge workers in North America, including 465 individual contributors (37%), 556 managers/supervisors (44%) and 231 senior leaders (19%). As we detail in this report, by December 2024 many more organizations were leveraging AI, developing strategies and implementing governance. These initiatives were producing significant benefits.