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Moving from Product-Centric to Patient-Centric Strategies in Pharma

Join this unique, hands-on opportunity to experience our training programmes firsthand online for free.

  • Coming Soon
  • - CET
  • Live Online
  • 19 JUNE 2025
  • 15:00 - 16:00 CET
  • Live Online
Register

Moving from Product-Centric to Patient-Centric Strategies in Pharma 

Understand the importance of the patient in your future strategies.

Moving from product-centric to patient-centric approaches in the pharmaceutical industry marks a major shift in how companies develop, market, and deliver healthcare solutions and products. This transition reflects more general changes in healthcare, that emphasize value, outcomes, and the patient over volume, sales and profits.

What Will You Learn?

In this short Demo Session taken from the MCE 5-Day Mini MBA for the Pharmaceutical Industry,
we will briefly explore the following points:

  • Why do so many companies focus mainly on the product?
  • How can you focus your USPs on the patient rather than the molecules?
  • What makes this shift so difficult?
  • What are the key steps you should take to become more patient-centric?
  • What is the role of digital in this process?

What is a Demo Session?

MCE’s Demo Sessions offer a unique, hands-on opportunity to experience our training programmes firsthand. Rather than just reading descriptions, we invite you to join a live and interactive workshop, where you will experience how MCE training programmes work in practice and gain practical tools you can immediately implement in your management role. This Demo Session is taken from MCE 5-Day Mini MBA for the Pharmaceutical Industry

Mini MBA for the Pharmaceutical and Biotech Industry

  • 5 Days In Person
  • 12 Sessions Online
  • Available In Company

This Demo Session is Ideal for:

Engineers, scientists, and technical specialists who have recently moved into management roles in the pharmaceutical or biotech industries. 

Team leaders seeking the right business skills development programme for their teams. 

HR and L&D Professionals who want to discover MCE as a partner for team growth and development. 

Facilitator Details

Maïté Verhoeven

MCE Senior Associate

Maïté Verhoeven is a Senior Associate at MCE with over 20 year’s experience in marketing and the pharmaceutical industry. She is an expert in strategic marketing, leadership, and innovation, with a strong focus on digital transformation, brand activation, and team dynamics. With a background in pharma and healthcare, she has supported the development of managers in leading companies including AstraZeneca, Abbott, Eli Lilly, Biocodex, Astellas Pharma, Zambon, and Novo Nordisk.