Moving from Product-Centric to Patient-Centric Strategies in Pharma
Join this unique, hands-on opportunity to experience our training programmes firsthand online for free.
- 19 JUNE 2025
- 15:00 - 16:00 CET
- Live Online
Moving from Product-Centric to Patient-Centric Strategies in Pharma
Understand the importance of the patient in your future strategies.
Moving from product-centric to patient-centric approaches in the pharmaceutical industry marks a major shift in how companies develop, market, and deliver healthcare solutions and products. This transition reflects more general changes in healthcare, that emphasize value, outcomes, and the patient over volume, sales and profits.
What Will You Learn?
In this short Demo Session taken from the MCE 5-Day Mini MBA for the Pharmaceutical Industry,
we will briefly explore the following points:
- Why do so many companies focus mainly on the product?
- How can you focus your USPs on the patient rather than the molecules?
- What makes this shift so difficult?
- What are the key steps you should take to become more patient-centric?
- What is the role of digital in this process?
What is a Demo Session?
MCE’s Demo Sessions offer a unique, hands-on opportunity to experience our training programmes firsthand. Rather than just reading descriptions, we invite you to join a live and interactive workshop, where you will experience how MCE training programmes work in practice and gain practical tools you can immediately implement in your management role. This Demo Session is taken from MCE 5-Day Mini MBA for the Pharmaceutical Industry
Mini MBA for the Pharmaceutical and Biotech Industry
- 5 Days In Person
- 12 Sessions Online
- Available In Company
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SEE MORESEE MORE
This Demo Session is Ideal for:
Engineers, scientists, and technical specialists who have recently moved into management roles in the pharmaceutical or biotech industries.
Team leaders seeking the right business skills development programme for their teams.
HR and L&D Professionals who want to discover MCE as a partner for team growth and development.
Facilitator Details
Maïté Verhoeven
MCE Senior Associate
Maïté Verhoeven is an expert in marketing, from strategic consulting to marketing leadership and innovation. With over 20 years in the marketing industry, including senior roles in healthcare, Maïté excels in digital transformation, brand activation, and team dynamics. Her coaching focuses on developing emotional intelligence and agile marketing strategies, ensuring teams can innovate and adapt swiftly. Over the last 10 years, she has helped clients achieve business growth through insightful, hands-on training and mentoring.
Professional Experience
Before becoming a consultant, trainer, and coach in 2014, Maïté held several positions in Marketing, mainly in Brand management roles for big pharma companies such as Astellas Pharma, Zambon, and Novo Nordisk, to name a few.
Since 2014, Maïté has been working as a marketing consultant within her own company for clients such as Astra Zeneca, Abbott EPD, Eli Lilly, and Erudite Health. Her role has been extensive, from defining marketing strategies to reorganizing marketing teams, performing marketing audits that led to acquisitions, and organizing Marketing Camp and other innovative workshops to boost marketing teams’ creativity. She has also worked for four years as Head of Marketing for Biocodex Benelux, where she was responsible for shaping the new trade marketing strategy and facilitating Iprad integration after its acquisition
Event Details
MCE Demo Sessions are interactive events on key business topics. This Event is Free-of-charge.
MCE Demo Sessions are organized for active business professionals from various industries. To ensure interaction and a positive learning experience, unfortunately we are not able to process registrations from consultants, or professionals working in the business training industry.
- 19 JUN 2025
- 15:00 - 16:00 CET
- Zoom
You will receive all the details once your registration is confirmed.