Moving from Product-Centric to Patient-Centric Strategies in Pharma
MCE Free Demo Session
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Moving from Product-Centric to Patient-Centric Strategies in Pharma
Understand the Importance of the Patient in Your Future Strategies
The shift toward patient-centricity is changing how pharmaceutical and biotech companies develop and deliver healthcare solutions. It challenges traditional ways of working and calls for a more patient-focused approach. If you work in pharma or biotech, you have probably noticed this change — and the new challenges it brings for managers and teams. How can you lead this shift when the focus has always been on the product?
This recorded demo session, taken from the MCE 5-Day Mini MBA for the Pharmaceutical Industry, explores some of the key questions behind this change:
- What does patient centricity really mean, and why is it important?
- Why is this shift so difficult to implement in real life?
- What are the main steps to becoming more patient-focused?
- How can digital tools support this transformation?
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MCE’s Demo Sessions offer a unique, hands-on opportunity to experience our training programmes firsthand. Rather than just reading descriptions, we invite you to join a live and interactive workshop, where you will experience how MCE training programmes work in practice and gain practical tools you can immediately implement in your management role.
- Hands-On Learning. Get practical information on a current business topic, which you can apply in your daily work.
- Live & Interactive. Recorded from a live session with discussions and activities.
- Free Access. No cost, no commitment.
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MCE Mini MBA for the Pharmaceutical & Biotech Industry
Find out more about the training programme designed for professionals in the pharmaceutical sector.
