Moving from Product-Centric to Patient-Centric Strategies in Pharma
Understand the importance of the patient in your future strategies.
Moving from product-centric to patient-centric approaches in the pharmaceutical industry marks a major shift in how companies develop, market, and deliver healthcare solutions and products. This transition reflects more general changes in healthcare, that emphasize value, outcomes, and the patient over volume, sales and profits.
What Will You Learn?
In this short Demo Session taken from the MCE 5-Day Mini MBA for the Pharmaceutical Industry, we will briefly explore the following points:
Why do so many companies focus mainly on the product?
How can you focus your USPs on the patient rather than the molecules?
What makes this shift so difficult?
What are the key steps you should take to become more patient-centric?
What is the role of digital in this process?
What is a Demo Session?
MCE’s Demo Sessions offer a unique, hands-on opportunity to experience our training programmes firsthand. Rather than just reading descriptions, we invite you to join a live and interactive workshop, where you will experience how MCE training programmes work in practice and gain practical tools you can immediately implement in your management role. This Demo Session is taken from MCE 5-Day Mini MBA for the Pharmaceutical Industry
Mini MBA for the Pharmaceutical and Biotech Industry
Engineers, scientists, and technical specialists who have recently moved into management roles in the pharmaceutical or biotech industries.
Team leaders seeking the right business skills development programme for their teams.
HR and L&D Professionals who want to discover MCE as a partner for team growth and development.
Facilitator Details
Maïté Verhoeven
MCE Senior Associate
Maïté Verhoeven is a Senior Associate at MCE with over 20 year’s experience in marketing and the pharmaceutical industry. She is an expert in strategic marketing, leadership, and innovation, with a strong focus on digital transformation, brand activation, and team dynamics. With a background in pharma and healthcare, she has supported the development of managers in leading companies including AstraZeneca, Abbott, Eli Lilly, Biocodex, Astellas Pharma, Zambon, and Novo Nordisk.
Event Details
MCE Demo Sessions are interactive events on key business topics. This Event is Free-of-charge.
MCE Demo Sessions are organized for active business professionals from various industries. To ensure interaction and a positive learning experience, unfortunately we are not able to process registrations from consultants, or professionals working in the business training industry.
Date
19 JUN 2025
Time
15:00 - 16:00 CET
Live Online
Zoom
You will receive all the details once your registration is confirmed.
