5-Day Mini MBA for the Pharmaceutical and Biotech Industries

5-Day Mini MBA for the Pharmaceutical and Biotech Industries
June 16th, 2024


Learn more

Since COVID-19 a lot has changed in Pharmaceutical and Biotech companies from supply chain to clinical development to customer-facing functions. More than ever before, the dynamics and fast-paced changes in the healthcare environment require cross-functional managers who go beyond silo thinking and can apply agile solutions to complex issues.

You are a manager in the healthcare industry and you realize in your role that you need to understand more about price pressure, generics and biosimilars, ethical concerns, emerging marketing, the rise of IT (Big Data, AI, Social Media and more) and changing customer expectations whatever department you are in. You probably have a more specialist background, but it is now time for you to improve your management skills.

To support you, MCE has developed the Mini MBA for the Pharmaceutical and Biotech Industries, that gives you the skills and knowledge you need to understand and work with these changes. They are probably impacting existing processes, organizational structures and roles in your organization. This programme will help you address these issues from the multiple perspectives of your business to support you in your current and future roles.

The Right Programme for you

You are a manager in the pharmaceutical or biotech industries. You have a technical, scientific or specialist background, but need to build on your management skills. You need to get a good understanding of the major cross-functional issues and learn how to be an effective manager in the the industry. 

Managers on this programme come from many different areas including: marketing, sales, finance, research and development, medical, chemical & biological manufacturing, engineering, corporate affairs, human resources and business development

Learn, Practice and Use

  • Translate changes in the healthcare environment into competitive strategies for sustainable growth in your department, division or company
  • Understand the key pharma business areas and their role in your company's value chain
  • Get a full understanding of crucial financial and strategic issues in pharma
  • Support & implement strategic goals from top management and boost your own career
  • Align & focus your team or group on your company's customer value propositions
  • Explore new business models in Pharma and what they mean for you
  • Apply design thinking to customer-centric strategies
  • Explore competitive analysis, vision, resource allocation & priorities in your strategy
  • Learn how market access & medical affairs are part of your customer value proposition
  • Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Modules

What will you learn and practice?

The MCE ''5-Day Mini MBA for the Pharma and Biotech Industry (Post-Pandemic Edition)'' is a 5-days hands-on training programme, highly interactive with excercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies

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 Programme Modules:

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1 – The Big Picture

  • ​​​​​​​The healthcare market landscape (pharma, medical devices and diagnostics)
  • Environment & mega trends
  • The life sciences value chain
  • Key strategies & new business models

2 – Strategy Development & Strategic Leadership in Pharma

  • Essentials of strategy: competitive analysis, vision and objective setting, resource allocation and priorizatio
  • Agility in a VUCA World
  • Change management
  • Leadership in time of crisis 

3 – Building the Value Proposition

  • Stakeholders mapping and value mapping
  • From R&D to market authorization to supply chain: creating value  (strategic product development and innovative distribution models)  
  • Market access & health economics: measuring value
  • Medical affairs: integrating value (Therapeutic Expertise, RWE, Upgrading Clinical decision-making)
  • Marketing: communicating value (competitive positioning and messaging, customer engagement, marketing mix: from 4 p’s to 4c’s)

4 -Marketing Excellence in Pharma

  • Applying design thinking to customer-centric strategie
  • Objectives and brand vision, product positioning
  • Marketing plans driven by key issues
  • Marketing mix: from operational strategies to multichannel tactics
  • Execution discipline & alignments of customer-facing functions
  • Key metrics to track successful execution and monitor outcomes, launch excellence

5 –  Finance

  • The roles of accounting & finance: external (reporting/fiscal) and internal (business) managemen
  • Key accounting principles & concepts
  • Reading financial statements
  • Financial analysis & valuation (NPV, IRR)
  • The business plan: resource allocation and forecasting


Pascal Gand

Laurent Decory

Abdalla Mazahreh

Damien Jelsch

Jean Paul Lemmens

Frederic Ollier


“ It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany


“ Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany


“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President, Logic S.p.A., Italy


“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark



What time does the programme start and finish?
MCE programmes start at 9:00 and finish at 17:00. Lunch is a 1-hour break and there are two coffee breaks too. On the last day, the programme finishes at 16:30 as we know a lot of people have to catch planes and trains.

What should I wear (dress code) when participating in an MCE Programme?
Most participants wear Business Casual clothes. A formal business suit is not necessary.

Are there MCE approved/recommended hotels?
Yes, each programme has recommended hotels that have the best rates. We include details of these hotels in your registration pack.

Are meals included? I don’t eat certain food. Can I order special meals?
Lunch is provided every day and we always organize a buffet so you have a good choice of foods to cater for different needs.

Are there evening activities?
Your evenings are free, although there some exceptions (e.g. On the MCE Leadership Development Programme there is an activity on day 3)

Is there a free Wi-Fi?
For programmes at MCE in Brussels, there is free Wi-Fi throughout the building. For other locations, the services can vary, but in most locations we have organized free Wi-Fi.

What level of English do I need to take part in an MCE Programme?
MCE’s participants come from over 90 different countries but all of our open enrolment programmes are run in English. You need to have a good working knowledge of English to be able to fully participate in the programme and network with other participants. If you have difficulty understanding these questions, the programme might be difficult for you too.

Will I get a certificate at the end of the programme?
Yes, a certificate of attendance is provided to you upon successful completion of the programme.


Are MCE programmes certified by an official body/organization?
10 of MCE’s top selling programmes are approved by Project Management Institute and you can find more information on these programmes here.

What is the MCE approach to learning and development?
All of MCE’s Open Enrolment programmes are based on MCE’s FEEL-THINK-DO and 70-20-10 principles to enable effective learning transfer.

Who designs MCE programmes?
Our Portfolio team together with the core MCE Senior Associates design all of our programmes based on the ROPES model.

Are MCE’s Programmes practical?
MCE’s programmes are all designed to allow to practice what you have learnt. So you will have lots of time to practice, practice and practice.



Are VAT rates included in the price?
The price advertised in this page is VAT excluded and applicable to clients and companies legally based in the European Union.

All clients outside the European Union (EU), e.g. Middle East, Africa, Asia and America, are exempt from VAT rates. For them, the price advertised here is the final price to be paid.

  • One exception: Training Programmes in France. All clients (inside or outside the European Union) following training programmes in France are liable to 20% VAT rates in all cases.

When are VAT rates applicable to me?
In the case of clients and companies legally based in the European Union, VAT rates will be added to the price in the following cases:

  • If the client is a natural person (B2C) without a VAT number. 21% VAT applicable.
  • If the training programmes runs in France: 20% VAT applicable.
    • Also applicable to clients outside the European Union (EU)
    • Except when
      • The client is VAT-exempt
  • If the client is legally registered in Belgium (independent from where in Europe the training programme is followed): 21% VAT applicable.
    • Except when:
      • The client attend the training programme in France: 20% VAT applicable instead.
      • The client is VAT-exempt
    • If the client does not provide a corporate VAT number or does not have any VAT number: 21% VAT applicable (Only applicable to clients in the EU).

I don’t have approval from my finance team yet, can I make a tentative registration?
Yes, simply contact us and we will hold a place for you.

Is hotel accommodation included in the programme fee?
No, participants are expected to arrange their own accommodation and travel. The Programme fee covers the programme attendance, materials, lunches & refreshments.

Does MCE give discounts or grants for individual registrations?
MCE works mostly with companies and organizations and we can provide corporate deals for group bookings or preferred supplier deals. If you would like to discuss a corporate deal, we will be happy to talk to you.

Can I pay with my corporate credit card?
Yes, you can. We accept VISA, Mastercard and Amex.

Does MCE have corporate deals/frameworks available?
Yes, we have. Please contact us for more information.

Can I cancel or change my booking free-of-charge?
At MCE, we understand that business people have commitments and changes do happen. So you can cancel or change your registration up to 21 days before the programme starts without any fees or charges. After that date, you will need to pay full fees, but you are allowed to transfer once to a new programme date.


The MCE Team is ready to answer any questions you have. Please contact us by phone, email, contact form or even website chat. We would be happy to talk to you!


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Dates & Locations

24 Jun – 28 Jun 24 (Basel)
Pullman Basel

22 Jul – 26 Jul 24 (Barcelona)

09 Sep – 13 Sep 24 (Bucharest)

16 Sep – 20 Sep 24 (London)

23 Sep – 27 Sep 24 (Frankfurt)

07 Oct – 11 Oct 24 (Basel)

14 Oct – 18 Oct 24 (Paris)

21 Oct – 25 Oct 24 (Copenhagen)

04 Nov – 08 Nov 24 (Milan)

11 Nov – 15 Nov 24 (Dublin)

25 Nov – 29 Nov 24 (Brussels)

02 Dec – 06 Dec 24 (Barcelona)


5 Day(s)


excl. VAT*

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