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READY-TO-RUN
IN-COMPANY ONLY

Designing Integrated Patient Engagement in Pharma & Biotech

A three-day MCE training programme, delivered to your team only — on your site, at a venue or online.

Patient support professional showing a patient a digital health app, an example of integrated patient engagement
DURATION
3 days · 7 modules
PARTICIPANTS
Your team only
FORMAT
Your site, a venue or online
FOR
Experienced managers, senior managers & directors
READY-TO-RUN

What is a Ready-to-Run programme?

MCE’s Ready-to-Run programmes are standard MCE programmes delivered to one organization at a time. There are no public sessions or individual registrations.

01

Standard content

The programme is delivered as designed: the same seven modules for every group.

02

Your team only

Only participants from your organization are in the room.

03

You choose the logistics

Dates, group and format: on your site, at a venue or online.

How does Ready-to-Run compare with other MCE formats?
Open programme
Ready-to-Run
Custom programme
Who attends
Individuals from different organizations
Your team only
Your team only
Content
Standard
Standard
Designed for you
Dates & location
Scheduled public sessions
You choose
You choose
A good fit when
You are developing one or a few people
You have more than three people to train
You need content designed for your organization

More than three people to train?

If you plan to send several people to an open programme, a Ready-to-Run programme for your team is a practical option to compare.

WHY THIS PROGRAMME

Why does integrated patient engagement matter in pharma?

Patients expect more: accessible, personalized, connected support across their whole journey. Meanwhile digital health, patient support programmes and stakeholder expectations keep evolving — and most organizations engage through disconnected initiatives that don’t add up to an experience.

The opportunity is an integrated engagement model — education, support, communication and digital capability working together, across channels, to improve adherence and long-term outcomes.

This programme helps your teams design that model — coordinated, omnichannel patient engagement built on trust, privacy and measurable outcomes.

KEY COMPETENCES
  • Engagement strategy
  • Digital patient support
  • Omnichannel design
  • Adherence & outcomes
  • Trust & privacy

Who is this programme for?

You lead or shape patient engagement, patient support or digital health, and you want to replace disconnected activities with one integrated, measurable engagement model.

THE PROGRAMME

What does the programme cover?

Designing Integrated Patient Engagement in Pharma & Biotech runs over three days in seven modules.

01

Why Fragmented Engagement Fails Patients

Patients often meet a company through separate programmes, websites and services that don’t connect. You look at how this creates a broken experience for the patient, and what changes when engagement is designed as one journey.

02

Designing an Integrated Engagement Model

Education, support, communication and digital tools usually belong to different teams. You work on an engagement model that brings them together around the patient’s journey, with clear roles for each function.

03

Digital Health, Support and Adherence

Many therapies only work if patients stay on them. You explore how patient support programmes and digital health tools can improve adherence and keep patients engaged over months and years, not just at the start.

04

Omnichannel Communication That Connects

Patients move between doctors, nurses, pharmacists, apps and online communities. You develop communication that stays consistent and connected across these channels, so patients hear one clear message.

05

Trust, Privacy and Measuring What Matters

Patients will only share data and use your services if they trust you. You work on handling data and privacy responsibly, and on measuring the patient experience and outcomes that really matter.

06

Engaging Patients Within the Rules

The rules on communicating with patients about prescription medicines are strict. You work out where patient support ends and promotion begins, how to work openly with patient organizations, and how to design programmes that medical, legal and compliance will approve.

07

Your Patient Engagement Blueprint

You apply what you have learned to a real patient population or therapy area. You leave with a clear blueprint: the journey, the services and channels, and the measures that will show it works.

BUSINESS IMPACT

Improves patient engagement, strengthens stakeholder trust, and helps organizations create more connected and effective healthcare support ecosystems.

How it works

From first conversation to delivery

  1. Tell us about your team

    Send the request form. Group size, timing and format are optional at this stage.

  2. Scoping call

    We discuss your context, your leaders and what the programme needs to achieve.

  3. Quote

    You receive a quote for your group

  4. Delivery

    Three days with your leaders, on your site, at a venue or online.

FAQ

Frequently asked questions

What is a Ready-to-Run programme?

A Ready-to-Run programme is a standard MCE programme delivered to one organization at a time. The content is the same for every group; you choose the dates, participants and format.

No. Designing Integrated Patient Engagement in Pharma & Biotech runs in-company only, for one organization at a time. There are no public sessions or individual registrations.

When you have more than three people to train. Instead of booking several seats on an open programme, you can bring the programme to your team, on your dates and in your format. 

The programme lasts three days and covers seven modules.

On your site, at a venue or online — you choose.

No. Ready-to-Run programmes use standard MCE content. The programme is delivered as designed for every group. 

Experienced managers, senior managers and directors in pharma who lead or shape patient engagement, patient support or digital health, and who want one integrated, measurable engagement model.

Participants leave with a clear blueprint for a real patient population or therapy area: the journey, the services and channels, and the measures that will show it works.

Send the request form. We have a short call to confirm participants, dates and format, then send you a quote. 

In-Company request

Request a proposal for your team

Share your details and we will contact you to discuss the programme for your organization. The questions about your group are optional. Answer what you already know.

Book a Free 15 minute call with an MCE Learning Advisor