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Training Programmes  >  Develop Your Skills   >  Leading Business  >

Customer Service Excellence: How to win and keep customers

Providing customer service excellence is what will keep your customers coming back.
See dates & locations

The Key Issues

Customers can be demanding and sometimes even difficult. However, they are key to your business and providing the right customer service will set you apart from the competition. What is the right customer service? What are some of the best practices? Where should you focus your efforts? What should you do with difficult clients?

Customer service excellence

Conflict management

Building credibility

Key Competences​

Communication skills

Effective listening skills

Influence & persuasion

The Right Programme for You

You are a customer service representative, technical or support executive or you work directly with clients. You need to focus on increasing customer satisfaction and retention in your organization.
  • Business Professionals
Specialists, engineers, chemists, technical staff, logistics, commercial positions, project managers etc
  • New Managers
Managers of teams including team leaders with up to 3 years' experience in this role
  • Managers
Managers of teams and departments with more than 3 years' experience in this role
  • Senior Managers
Managers of managers, countries, divisions, regions companies with more than 10 years of senior management experience

Highlights

Use and practice the 3 Cs of Customer Service Excellence - Credibility, Communication and Conflict Resolution.

Recognize how focusing on customers' expectations and needs can save time and reduce stress.

Learn how to really listen to your clients and understand their needs.

Learn, Practice and Use

  • Deliver better, faster service and increase customer satisfaction
  • Learn how to gain repeat business
  • Know what customers expect and want Increase your credibility with customers—and your value to your organization
  • Manage stressful situations more effectively
  • Recognize the signals of customer irritation—and how to respond appropriately and assist in quickly finding a workable solution to your customer’s problem
  • Respond quickly and efficiently to specific customer behaviours
  • Understand why customer satisfaction is based on perceptions
  • Learn how great customer service creates revenues
  • Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Customer Service Excellence : How to win and keep customers is a 2 day hands-on training programme. It focuses on the key skills you need in your customer service role today – communication skills, managing conflict, builidng credibility, active listening and more. The programme is faciliated by an experience business professional.

Eight Programme Modules

1 | The Power of Customer Service Excellence

  • Understand How Customer Service Creates Revenue and Healthy Organizations
  • Appreciate How Delivering Excellent Customer Service Reduces Your Personal Stress at Work

2 | Creating a Culture of Credibility with Internal Customer Service

  • Identify Internal and External Customers
  • Appreciate That Internal Service Is Just as Important as External Service
  • Understand the Two Levels of Customer Service
  • Gain Influence Over Issues You Can’t Control
  • Recognize the Importance of Building Trust in a Customer Service Relationship

3 | Building Credibility By Managing Customer Expectations

  • Discuss the Role of Perception in Satisfying Customers’ Expectations
  • Identify the Source of Customers’ Expectations
  • Determine Customers’ Top Expectations
  • Recognize How Prioritizing and Focusing on Customers’ Top Expectations Can Save Time and Reduce Stress

4 | Managing Conflict with Professionalism Under Pressure

  • Understand How Emotions Are Created
  • Develop Mental Strategies for Remaining Calm and Optimistic Under Pressure
  • Use Body Language to Manage Your Emotional States
  • Change Emotional States to Avoid Negative Carryover

5 | Effective Communication Styles for Customer Satisfaction

  • Understand Your Own Personality Style
  • Identify the Personality Styles of Others
  • Use Personality Styles to Communicate with Your Customers Based on Their Preferences
  • Expand Your Communication Skills for Better Results with Customers

6 | Effective Communication with Personalized Listening Skills

  • Enhance Listening Strengths
  • Reduce Listening Liabilities
  • Identify Your Customers’ Listening Styles and Your Own
  • Build Rapport with Customers and Expand Your Influence

7 | Customer Communication Channels and the Power of Words

  • Identify the Different Types of Customer Communication Channels
  • Appreciate the Power of Words
  • Use Persuasive Language Patterns
  • Identify Techniques to Stand Out on the Telephone
  • Compose Email Correspondence That Customers Will Read, Understand, and Appreciate
  • Use the Power of Social Media to Enhance Customer Service

8 | Strategies for Dealing with Challenging Customers

  • Recognize and Respond Effectively to Challenging Customers
  • Understand the Physiology of Anger
  • Turn a Challenging Customer into a Happy, Repeat Customer Using a Recovery System
  • Apply Emotional Management Tools to Remain Calm During Interactions with Challenging Customers
Brochure Download
CONTACT US FOR MORE INFO

Faculty

Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Upcoming Programmes

Choose your preferred learning solution

Face-to-Face
2 days
€2,295
  • SEE DATES

Date
City
Location
Information
22 Sep – 23 Sep 2025
Brussels
City Centre
REGISTER
03 Nov – 04 Nov 2025
Amsterdam
City Centre
REGISTER

In-Company
This programme is available
as an In-Company solution
for your teams.
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Get in touch with the MCE team to learn more about implementing this programme for your team.

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  • CONTACT US

Date
City
Location
Information
22 Sep – 23 Sep 2025
Brussels
City Centre
REGISTER
03 Nov – 04 Nov 2025
Amsterdam
City Centre
REGISTER

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

Contact Us - Inco Request
I am interested in training for *
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Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

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The MCE Team is ready to
answer your questions

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