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READY-TO-RUN
IN-COMPANY ONLY

Leading Cross-Functional Market Access in Pharma & Biotech

A two-day MCE training programme, delivered to your team only — on your site, at a venue or online.

Market access leader presenting an integrated access strategy to a cross-functional pharma team
DURATION
2 days · 6 modules
PARTICIPANTS
Your team only
FORMAT
Your site, a venue or online
FOR
Experienced managers, senior managers & directors
READY-TO-RUN

What is a Ready-to-Run programme?

MCE’s Ready-to-Run programmes are standard MCE programmes delivered to one organization at a time. There are no public sessions or individual registrations.

01

Standard content

The programme is delivered as designed: the same six modules for every group.

02

Your team only

Only participants from your organization are in the room.

03

You choose the logistics

Dates, group and format: on your site, at a venue or online.

How does Ready-to-Run compare with other MCE formats?
Open programme
Ready-to-Run
Custom programme
Who attends
Individuals from different organizations
Your team only
Your team only
Content
Standard
Standard
Designed for you
Dates & location
Scheduled public sessions
You choose
You choose
A good fit when
You are developing one or a few people
You have more than three people to train
You need content designed for your organization

More than three people to train?

If you plan to send several people to an open programme, a Ready-to-Run programme for your team is a practical option to compare.

WHY THIS PROGRAMME

Why does cross-functional market access matter in pharma?

Market access is never won by one function. It depends on medical, commercial, regulatory, clinical development, HEOR and external affairs generating the right evidence, telling one value story, and moving in step across the whole product lifecycle.

But those functions have different priorities, timelines and incentives — and when they work in silos, access stalls: evidence gaps, mixed messages to payers, and slow decisions at exactly the wrong moments.

This programme helps your leaders and teams build integrated access strategies — aligning evidence and value generation, mapping the stakeholder ecosystem, and leading the cross-functional collaboration that gets therapies funded and adopted.

KEY COMPETENCES
  • Cross-functional alignment
  • Access strategy
  • Stakeholder mapping
  • Evidence alignment
  • Integrated decisions

Who is this programme for?

You lead or coordinate across the functions that shape market access — medical, commercial, regulatory, HEOR, external affairs. You want to turn a fragmented effort into one integrated access strategy.

THE PROGRAMME

What does the programme cover?

Leading Cross-Functional Market Access in Pharma & Biotech runs over two days in six modules.

01

Why Access Lives or Dies on Alignment

Market access depends on many functions: medical, commercial, HEOR, regulatory and public affairs. You look at how silos between them slow access down, and what changes when they work as one team.

02

Building an Integrated Access Strategy

Access strategy often starts too late and stays inside one function. You work on building an integrated access strategy across the product lifecycle, with every function contributing from the early stages.

03

Mapping the Stakeholder Ecosystem

Access decisions are shaped by payers, HTA bodies, clinicians, hospital buyers and policy makers. You practise mapping these stakeholders, understanding what each one needs and deciding where to focus.

04

Aligning Evidence and Value Across Functions

Clinical, economic and real-world evidence often come from different teams. You work on aligning evidence and value generation so that they support one clear value story for payers and health systems.

05

Leading Collaboration Across the Matrix

You need commitment from functions you don’t manage. You strengthen how you influence colleagues across the matrix and how you make joint decisions on access quickly and clearly.

06

Your Cross-Functional Access Plan

You apply what you have learned to a real product or market. You leave with a clear cross-functional access plan: the stakeholders, the evidence and who does what.

BUSINESS IMPACT

Improves organizational alignment, accelerates market access readiness, and strengthens the ability to respond to evolving healthcare system expectations.

How it works

From first conversation to delivery

  1. Tell us about your team

    Send the request form. Group size, timing and format are optional at this stage.

  2. Scoping call

    We discuss your context, your leaders and what the programme needs to achieve.

  3. Quote

    You receive a quote for your group

  4. Delivery

    Two days with your leaders, on your site, at a venue or online.

FAQ

Frequently asked questions

What is a Ready-to-Run programme?

A Ready-to-Run programme is a standard MCE programme delivered to one organization at a time. The content is the same for every group; you choose the dates, participants and format.

No. Leading Cross-Functional Market Access in Pharma & Biotech runs in-company only, for one organization at a time. There are no public sessions or individual registrations.

When you have more than three people to train. Instead of booking several seats on an open programme, you can bring the programme to your team, on your dates and in your format. 

The programme lasts two days and covers six modules.

On your site, at a venue or online — you choose.

No. Ready-to-Run programmes use standard MCE content. The programme is delivered as designed for every group. 

Experienced managers, senior managers and directors in pharma who lead or coordinate across the functions that shape market access — medical, commercial, regulatory, HEOR, external affairs.

Participants leave with a clear cross-functional access plan for a real product or market: the stakeholders, the evidence and who does what.

Send the request form. We have a short call to confirm participants, dates and format, then send you a quote. 

In-Company request

Request a proposal for your team

Share your details and we will contact you to discuss the programme for your organization. The questions about your group are optional. Answer what you already know.

Book a Free 15 minute call with an MCE Learning Advisor