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MCE Week: Communicating to Your Senior Management and Key Stakeholders

Learn to communicate to your senior executives, get their buy-in and move forward with your projects and ideas.

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The Key Issues

How many times have you prepared a long presentation for senior management to be told, “they only have 5 minutes for you before the next meeting”. What should you do? Can you really convince them? What is best practice in this situation? What are the do’s and don’ts?

Strategic
communication

Understanding the needs of senior executives

Key Competences​

Business presentations

Defending your ideas

Adapting your messages

The Right Programme for You

You are a manager or business professional who needs to get the buy-in and commitment from your senior managers or key stakeholders for projects, ideas or budgets.

  • Business Professionals
  • New Managers
  • Managers
  • Senior Managers

Highlights

Understand and use different types of business presentations you need as your career progresses.

Learn to adapt your messaging and style to different audiences.

Be able to handle difficult questions and interruptions.

Learn, Practice and Use

  • Communicate in a way that senior managers listen, remember, and are willing to support
  • Sell your ideas, report your results and raise issues that need to be addressed
  • Connect what you want to say to the strategic goals of the organization that senior management care about
  • Handle interruptions and tough questions in a professional way
  • Defend your ideas or data without getting defensive and losing your focus
  • Improve your own profile and credibility in the organization
  • Prepare your presentations in advance and adapt the content to your audience
  • Use visual aids, your voice and movement to create greater impact
  • Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Communicating to Your Senior Management and Key Stakeholders is a 5 day hands-on training programme, highly interactive with exercises and role plays. The programme focuses on the key skills you need to get buy-in and support from your senior management or key stakeholders.

Four Programme Modules

  • The customer value proposition and how to achieve it as senior management’s key concern
  • Crafting your message and linking it clearly to the strategic context to get senior management’s attention 
  • Implementation planning as an essential ingredient for any proposal
  • Segmenting your different stakeholder groups and tailoring your message to the concerns of each
  • Different types of message for different situations
  • Including a clear call to action in your communication
  • Effective listening for better communication
  • Using questions strategically
  • Non-verbal communications
  • Storytelling
  • Preparing your presentation
  • Assessing your audience and the context
  • Getting and keeping attention
  • Using visual aids, using your voice, using movement for more impact
  • Handling tough questions and interruptions
  • Managing meetings
  • Leveraging your personal style and strengths
  • Deliver your presentation and get feedback
  • Different types of business presentations you’ll face as your career progresses
  • Defending your idea assertively
  • Develop your personal action plan for communicating to your senior management and key stakeholders.
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Faculty

Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Testimonials

Testimonials

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