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Communicating to Your Senior Management and Key Stakeholders (VR+)

Learn to communicate to your senior executives, get their buy-in and move forward with your projects and ideas.

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The Key Issues

How many times have you prepared a long presentation for senior management to be told, “they only have 5 minutes for you before the next meeting”. What should you do? Can you really convince them? What is best practice in this situation? What are the dos and don’ts?

Strategic communication

Understanding the needs of senior executives

Business presentations

Key Competences​

Defending
your ideas

Adapting your
messages

The Right Programme for You

You are a manager or business professional who needs to get the buy-in and commitment from your senior managers or key stakeholders for projects, ideas or budgets.

  • Business Professionals
  • New Managers
  • Managers
  • Senior Managers

Highlights

Understand and use different types of business presentations you need as your career progresses.

Learn to adapt your messaging and style to different audiences.

Be able to handle difficult questions and interruptions.

Learn, Practice and Use

  • Communicate in a way that senior managers listen, remember, and are willing to support
  • Sell your ideas, report your results and raise issues that need to be addressed
  • Connect what you want to say to the strategic goals of the organization that senior management care about
  • Handle interruptions and tough questions in a professional way
  • Defend your ideas or data without getting defensive and losing your focus
  • Improve your own profile and credibility in the organization
  • Prepare your presentations in advance and adapt the content to your audience
  • Use visual aids, your voice and movement to create greater impact
  • Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Communicating to Your Senior Management and Key Stakeholders is a 4 day hands-on training programme, highly interactive with exercises and role plays. The programme focuses on the key skills you need to get buy-in and support from your senior management or key stakeholders.

Seven Programme Modules

  • Identify Five Key Questions for Organizational Success
  • Recognize a Generic Process for Strategy Formation
  • Determine Key Stakeholders
  • Describe How Strategy Permeates the Organization
  • Recognize the Grand Design Within the Organization
  • Explain the Significance of the Environments Affecting the Organization
  • Discuss Growth and Profit Strategies
  • Describe Various Market Segmentations
  • Identify How Organizations Create Value for Their Customers and Stakeholders
  • Express How an Organization Decides It Value Proposition
  • State Why It Is Important to Link Your Actions to Strategy
  • Identify the Five Stages of a Classic Strategic Planning Framework
  • Describe How Strategy Works in an Organization
  • Articulate the Highlights and Time Requirements of the Process
  • Recognize Your Role in Your Organization’s Strategic Plans
  • Identify Strategic Patterns in the Environment
  • Explain and Anticipate Patterns
  • Express Why Assessing the Environment Is Important
  • Describe Six Tools/Techniques for Conducting External and Internal Assessments
  • Review Key Stages of the Strategic Planning Process
  • Describe How SWOTs, Core Competencies and Critical Success Factors Are Incorporated into the Strategic Discussions
  • Appreciate the Rationale Behind Strategic Decisions
  • Discuss Strategic Alignment and What It Means to an Organization
  • Identify the Ways an Organization Creates Strategic Alignment
  • Develop a Series of Questions to Facilitate Strategic Conversations
  • Recognize Accountability Systems
  • Identify Reward and Recognition Incentives for Success
  • Express Why, When and How Often Strategy Should Be Reviewed
  • Identify Seven Strategic Planning Approaches
  • Discuss Which Approach Would Best Fit Your Organization
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Faculty

Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Testimonials

Testimonials

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