5-Day Mini MBA for the Medical Devices Industry

5-Day Mini MBA for the Medical Devices Industry
April 24th, 2024


Learn more

Get the key skills you need to move into a commercial or management position in the Medical Devices Industry

• Focus on your strategy and strategy implementation by using the “Strategy House” model
• Learn hot to manage and control the product life cycle
• Recruit, develop, coach and retain key members of your team

Key Competences:
• Strategic leadership
• Managing people
• Marketing in MedTech
• Supply chain management
• Business finance skills
• Sales in MedTech

The Right Programme for you

You are a manager in the MedTech industry with 5+ years experience in a commercial, technical, scientific or clinical function. You want to develop your skills and boost your career in MedTech.

Typical Participants:

• Managers
• New Managers

Learn, Practice and Use

• Understand the challenges of leaders in the MedTech Industry
• Motivate your team to implement your strategy
• Think of the product life cycle in terms of competition and profit
• Learn how to collect customer feedback to create 'Customer Value Propositions'
• Understand financial concepts to make better financial decisions
• Get an overview of the supply chain process in the MedTech Industry
• Learn what upstream marketing means for MedTech
• Build your own “Strategy House” for strategy execution
• Investigate your style as a leader
• Deal with clinical and regulatory procedures (FDA, CE, GDPR, HIPAA etc.)
• Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Modules

What will you learn and practice?

The 5-Day Mini MBA for the Medical Devices Industry is a 5-days hands-on training programme, highly interactive with exercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies.

  • 7 Programme Modules:

1- Strategy Implementation and Leadership
• Mission, vision, strategy, business plans and execution
• The Customer Value Proposition
• Building the “Strategy House” for strategy execution
• Being a Manager or a Leader?
• Corporate strategy implementation framework: Balanced Score Cards
• You as a leader: What is your style?
• Leading in a changing environment
• Innovation: Making Engineers work with Marketers
• Setting the appropriate Operating Mechanisms

2 – Building the Right Team and Leading People
• Team members (Profile) assessment and gaps
• Hiring the needed talents
• Developing your people
• Retaining your key talents and future Leaders
• Rewarding
• Managing remote teams

3 – Product Development and Upstream Marketing
• What is innovation? What does the market need? 
• Reconciling medical, commercial and/with global and regional requirements 
• Managing cost, benefit and reimbursement expectations 
• Dealing with clinical and regulatory procedures (FDA, CE marking, GDPR, HIPAA, etc.)
• VOC, customers complaints
• Managing cross functional teams in a matrix organization
• Choosing between the “Made Inside” vs. “Made Outside”
• Sustainable vs. disruptive innovation

4 – Downstream Marketing and Sales
• Marketing in MedTech
• Customer relationship management and stakeholder mapping
• Consolidating and clarifying customer insights and the customer journey
• Mapping the competitive landscape
• Segmenting, targeting and positioning your product offerings
• Box vs. Solutions
• Defining customer value propositions
• Incorporating “Market Access” into your commercial plans
• The new product launch process
• Sales organization and management
• Sales models and procedures for investment goods (capital expenditure)
• The Challenger Model
• Sales force incentive plans and training
• Metrics & Dashboard: Which ones and when/how to use them?
• Direct vs. Indirect Channels: Pro's and Con's
• Forecasting
• Win/Loss analysis

5 – Financials
• Accounting and finance 
• Financial statements 
• Analytical tools for financial performance 
• Investment and development project appraisals: Net Present Value (NPV) 
• Product and service costing and pricing methods 
• Financial planning and assumptions 
• Budgeting as a management tool 
• ROI and ROMI

6 – Supply Chain and Logistics
• Manufacturing and supply chain challenges
• Align manufacturing and supply chain to corporate strategies
• Supply chain tools and measurements
• Quality control and service loops
• Principles of warehousing and logistics
• Measure supply chain operations
• Trends in healthcare’s supply chain
• The LEAN journey

7 – Case Study Presentations and Wrap-up
• Case study presentations 
• Group discussions and facilitator coaching 
• Personal action planning and your next steps 
• Post-programme reading list


Laurent Decory


“ It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany


“ Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany


“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President, Logic S.p.A., Italy


“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark



What time does the programme start and finish?
MCE programmes start at 9:00 and finish at 17:00. Lunch is a 1-hour break and there are two coffee breaks too. On the last day, the programme finishes at 16:30 as we know a lot of people have to catch planes and trains.

What should I wear (dress code) when participating in an MCE Programme?
Most participants wear Business Casual clothes. A formal business suit is not necessary.

Are there MCE approved/recommended hotels?
Yes, each programme has recommended hotels that have the best rates. We include details of these hotels in your registration pack.

Are meals included? I don’t eat certain food. Can I order special meals?
Lunch is provided every day and we always organize a buffet so you have a good choice of foods to cater for different needs.

Are there evening activities?
Your evenings are free, although there some exceptions (e.g. On the MCE Leadership Development Programme there is an activity on day 3)

Is there a free Wi-Fi?
For programmes at MCE in Brussels, there is free Wi-Fi throughout the building. For other locations, the services can vary, but in most locations we have organized free Wi-Fi.

What level of English do I need to take part in an MCE Programme?
MCE’s participants come from over 90 different countries but all of our open enrolment programmes are run in English. You need to have a good working knowledge of English to be able to fully participate in the programme and network with other participants. If you have difficulty understanding these questions, the programme might be difficult for you too.

Will I get a certificate at the end of the programme?
Yes, a certificate of attendance is provided to you upon successful completion of the programme.


Are MCE programmes certified by an official body/organization?
10 of MCE’s top selling programmes are approved by Project Management Institute and you can find more information on these programmes here.

What is the MCE approach to learning and development?
All of MCE’s Open Enrolment programmes are based on MCE’s FEEL-THINK-DO and 70-20-10 principles to enable effective learning transfer.

Who designs MCE programmes?
Our Portfolio team together with the core MCE Senior Associates design all of our programmes based on the ROPES model.

Are MCE’s Programmes practical?
MCE’s programmes are all designed to allow to practice what you have learnt. So you will have lots of time to practice, practice and practice.



Are VAT rates included in the price?
The price advertised in this page is VAT excluded and applicable to clients and companies legally based in the European Union.

All clients outside the European Union (EU), e.g. Middle East, Africa, Asia and America, are exempt from VAT rates. For them, the price advertised here is the final price to be paid.

  • One exception: Training Programmes in France. All clients (inside or outside the European Union) following training programmes in France are liable to 20% VAT rates in all cases.

When are VAT rates applicable to me?
In the case of clients and companies legally based in the European Union, VAT rates will be added to the price in the following cases:

  • If the client is a natural person (B2C) without a VAT number. 21% VAT applicable.
  • If the training programmes runs in France: 20% VAT applicable.
    • Also applicable to clients outside the European Union (EU)
    • Except when
      • The client is VAT-exempt
  • If the client is legally registered in Belgium (independent from where in Europe the training programme is followed): 21% VAT applicable.
    • Except when:
      • The client attend the training programme in France: 20% VAT applicable instead.
      • The client is VAT-exempt
    • If the client does not provide a corporate VAT number or does not have any VAT number: 21% VAT applicable (Only applicable to clients in the EU).

I don’t have approval from my finance team yet, can I make a tentative registration?
Yes, simply contact us and we will hold a place for you.

Is hotel accommodation included in the programme fee?
No, participants are expected to arrange their own accommodation and travel. The Programme fee covers the programme attendance, materials, lunches & refreshments.

Does MCE give discounts or grants for individual registrations?
MCE works mostly with companies and organizations and we can provide corporate deals for group bookings or preferred supplier deals. If you would like to discuss a corporate deal, we will be happy to talk to you.

Can I pay with my corporate credit card?
Yes, you can. We accept VISA, Mastercard and Amex.

Does MCE have corporate deals/frameworks available?
Yes, we have. Please contact us for more information.

Can I cancel or change my booking free-of-charge?
At MCE, we understand that business people have commitments and changes do happen. So you can cancel or change your registration up to 21 days before the programme starts without any fees or charges. After that date, you will need to pay full fees, but you are allowed to transfer once to a new programme date.


The MCE Team is ready to answer any questions you have. Please contact us by phone, email, contact form or even website chat. We would be happy to talk to you!


Leading Business

Dates & Locations

13 May – 17 May 24 (Geneva)

16 Sep – 20 Sep 24 (Amsterdam)

21 Nov – 25 Nov 24 (Amsterdam)


5 Day(s)


excl. VAT*

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