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Essentials of Digital Marketing for Non-Digital Marketeers

Develop your fundamental skills in digital marketing and put together your own strategic plan.

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The Key Issues

Marketing is driven by digital tools today. Commercial and other managers across the company need to get a good understanding of how digital marketing works and the impact on the company and the market. So even if you are not responsible for marketing, you need to be able to incorporate digital marketing skills in your strategy.

Digital marketing skills

Relationship marketing

Campaign planning

Key Competences​

B2B Vs B2C digital marketing

Online marketplace analysis

Digital marketing strategies

The Right Programme for You

You are a commercial manager. You need to develop & implement the right digital strategy. This programme gives you the key skills for your role. It is also ideal for senior executives supporting digital transformation.
  • Business Professionals
  • New Managers
  • Managers
  • Senior Managers

Highlights

Develop your own digital marketing strategy in line with your company's strategy and offline presence.

Define the KPIs and objectives of your digital approach.

Learn how to communicate your strategy to colleagues.

Learn, Practice and Use

  • Understand the fundamentals of the digital work
  • Learn how to develop a digital strategy that is in line with your offline efforts and strategy
  • Get hands-on experience with the implementation of your strategy
  • Be prepared to manage and discuss your strategy with your agency or marketing department
  • Define the goals for your digital approach, including setting realistic KPIs and defining the right tools and methodologies for your strategy
  • Learn how to clearly communicate your digital strategy throughout the organization
  • Lead the execution of digital campaigns with impact and focus
  • Get the basics of search engine marketing, the web and the digital landscape
  • Apply the marketing mix in a digital context
  • Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Essentials of Digital Marketing for Non-Digital Marketeers is a 3 day or 4 live online sessions hands-on training programme. Highly interactive with exercises and role plays. The programme focuses on your digital marketing strategy and its implementation including online marketplace analysis, the digitial marketing mix, digital platforms and campaign planning.

Three Programme Modules

  • Introduction: Marketing evolution. Digital landscape. The Web, Search Engines basics
  • Digital Marketing Fundamentals
  • What is a Digital Marketing Strategy
  • Online Marketplace Analysis: Micro Environment
  • Online Macro Environment
  • Basics to support your Digital Marketing Strategy
  • Apply Marketing mix in Digital Context
  • Relationship Marketing using Digital Platforms
  • Campaign planning, Channel planning
  • Marcom through Digital Channels
  • Improvement of Digital Channel Performance
  • B2C vs B2B Digital Marketing Practice
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Faculty

Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Testimonials

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