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Training Programmes > Develop Your Skills > Leading Business >

Essentials of Digital Marketing for Non-Digital Marketeers

Develop your fundamental skills in digital marketing and put together your own strategic plan.

The Key Issues

Marketing is driven by digital tools today. Commercial and other managers across the company need to get a good understanding of how digital marketing works and the impact on the company and the market. So even if you are not responsible for marketing, you need to be able to incorporate digital marketing skills in your strategy.

Digital marketing skills

Relationship marketing

Campaign planning

Key Competences

B2B Vs B2C digital marketing

Online marketplace analysis

Digital marketing strategies

The Right Programme for You

You are a commercial manager. You need to develop & implement the right digital strategy. This programme gives you the key skills for your role. It is also ideal for senior executives supporting digital transformation.

Highlights

Develop your own digital marketing strategy in line with your company's strategy and offline presence.

Define the KPIs and objectives of your digital approach.

Learn how to communicate your strategy to colleagues.

Learn, Practice and Use

Understand the fundamentals of the digital work
Learn how to develop a digital strategy that is in line with your offline efforts and strategy
Get hands-on experience with the implementation of your strategy
Be prepared to manage and discuss your strategy with your agency or marketing department
Define the goals for your digital approach, including setting realistic KPIs and defining the right tools and methodologies for your strategy

Learn how to clearly communicate your digital strategy throughout the organization
Lead the execution of digital campaigns with impact and focus
Get the basics of search engine marketing, the web and the digital landscape
Apply the marketing mix in a digital context
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Essentials of Digital Marketing for Non-Digital Marketeers is a 3 day or 4 live online sessions hands-on training programme. Highly interactive with exercises and role plays. The programme focuses on your digital marketing strategy and its implementation including online marketplace analysis, the digitial marketing mix, digital platforms and campaign planning.

Three Programme Modules

1 | Digital Marketing Fundamentals

Introduction: Marketing evolution. Digital landscape. The Web, Search Engines basics
Digital Marketing Fundamentals
What is a Digital Marketing Strategy
Online Marketplace Analysis: Micro Environment
Online Macro Environment

2 | Digital Marketing Strategy

Basics to support your Digital Marketing Strategy
Apply Marketing mix in Digital Context
Relationship Marketing using Digital Platforms

3 | Digital Marketing Implementation

Campaign planning, Channel planning
Marcom through Digital Channels
Improvement of Digital Channel Performance
B2C vs B2B Digital Marketing Practice

Faculty

Bettina
Hausmann

Upcoming Programmes

Choose your preferred learning solution

3 days

€2,995

SEE DATES

There are no sessions scheduled in the near future for this programme. Please check back soon.

6 sessions

€2,295

SEE DATES

There are no sessions scheduled in the near future for this programme. Please check back soon.

This programme is available as an In-Company solution for you teams.

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

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If you are human, leave this field blank.

There are no sessions scheduled in the near future for this programme. Please check back soon.

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Get in touch with the MCE team to learn more about implementing this programme for your team.

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