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Training Programmes > Develop Your Skills > Leading Self >

Design Thinking:
A Customer-Centric Process for Rapid Innovation

Learn a low-cost and low-risk method to generate new business solutions.

The Key Issues

In today’s fast-paced market, you need to innovate rapidly to stay competitive, but traditional methods can be slow, costly, and risky. Engaging cross-functional teams and aligning on customer needs can be difficult without a structured approach. How can you design solutions that truly address customer pain points and drive impactful results?

Design and analytical thinking

Driving change and innovation

Adapting a flexible mind-set

Key Competences

Creating practical solutions

Mapping key stakeholders

Presenting your ideas

The Right Programme for You

You are an international manager, and you want to explore new ways to innovate rapidly in your company today. You need to drive innovation and do it systematically.

Highlights

Learn how to develop and use a repeatable process to drive rapid innovation in your organization.

Use role plays and exercises to develop an experimental mindset and embrace uncertainity.

Understand the drivers and blockers of innovation today.

Learn, Practice and Use

Understand how design thinking can improve organizational and personal performance
Embrace uncertainty and develop an experimental mindset to act quickly
Create a new process and attack problems from a completely new angle
Convert ideas into customer value and market opportunities
Release your group’s creative thinking and sharpen critical analysis skills
Create more progressive and practical solutions for real-world problems

Balance constraints and technical limitations with customer preferences
Develop design thinking to foster collaboration across functions of the organization
Learn how to use a repeatable process to drive rapid innovation each time
Map stakeholders and the complex network of beneficiaries
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Design Thinking: A Customer-Centric Process for Rapid Innovation is a 2 day hands-on training programme, highly interactive with exercises and role plays. This programme focuses on developing your mindset to be innovative. It also looks at the drivers and blockers of innovation in most companies and gives you a process to be able to ensure that you implement design thinking in your team and organization.

Six Programme Modules

1 | Design Thinking Overview

Key design concepts
Main phases and steps of design thinking

2 | 10 Steps of design thinking definition

Learn about the 10 different steps for the right definition of design thinking
Integrating design thinking into the fabric of your organization’s culture
Adding design thinking tools and templates to help your work groups ideate solutions
Developing a more collaborative and iterative style of work for groups/teams
Understanding the drivers and inhibitors of innovation

3 | Innovation Inventory Instrument

Learn about the Innovation inventory instrument
Learning the importance of stakeholders and interpreters
Leading collaborative problem-solving testing
Learning to envision and design collaboratively with visual imaging
Mapping stakeholders and the complex network of beneficiaries
Understanding the social-psychological aspect of user experience

4 | Design Thinking Steps and Application

Identify and frame the problem
Conduct necessary research/gather information
Map and analyze stakeholders
• Analyze boundaries and potential hazards
Set success criteria and specifications
Reframe as vision for future
Generate ideas, select and design a concept
Create prototype/Model
Test for usability
Reframe to implement of re-think

5 | The Ecosystem for Design Thinking

Organizational Realities
Exploring formal methods for usability testing to form customer behavior and emotional response
Presenting your vision and inviting buy-in through compelling storytelling
Fostering an organizational climate for innovation

6 | Action Plan

Develop your action plan for applying design thinking in your day-to-day

Faculty

Bettina
Hausmann

Upcoming Programmes

Choose your preferred learning solution

2 days

€2,995

SEE DATES

Date

City

Location

Information

22 Sep – 23 Sep 2025

Prague

City Centre

REGISTER

This programme is available
as an In-Company solution
for your teams.

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

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Last Name

Business Email

Company

Job Title

Phone

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I am interested in training for

myself

my team

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SEE DATES
CONTACT US

Date

City

Location

Information

22 Sep – 23 Sep 2025

Prague

City Centre

REGISTER

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

First Name

Last Name

Business Email

Company

Job Title

Phone

Country

I am interested in training for

myself

my team

Request

Checkboxes

I would like to receive the latest research-based articles and training programmes from Management Centre Europe.

Checkboxes

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Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Other MCE Recommended Programmes

Critical
Thinking

SEE MORE
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Strategic
Thinking

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Innovation in a
VUCA World

SEE MORE
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Develop Your Skills

Your Seniority

Your Industry

MCE Near You

Discover More

Special Editions

customized learning solutions

MCE CLIENT STORIES

other corporate services

Develop Your Skills

Your Seniority

Your Industry

MCE Near You

Discover More

Special Editions

customized learning solutions

MCE CLIENT STORIES

other corporate services

Design Thinking: A Customer-Centric Process for Rapid Innovation

The Key Issues

Design and analytical thinking

Driving change and innovation

Adapting a flexible mind-set

Key Competences​

Creating practical solutions

Mapping key stakeholders

Presenting your ideas

The Right Programme for You

Highlights

Use role plays and exercises to develop an experimental mindset and embrace uncertainity.

Understand the drivers and blockers of innovation today.

Learn, Practice and Use

Programme Details

Six Programme Modules

Faculty

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

Upcoming Programmes

Contact Us

Contact Us

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

“Very interesting topics, international and multicultural environment. Very professional coach.”

“The subjects covered were extremely relevant and gave input to my personal development.”

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

“Very interesting topics, international and multicultural environment. Very professional coach.”

“The subjects covered were extremely relevant and gave input to my personal development.”

Other MCE Recommended Programmes

The MCE Team is ready to answer your questions

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Design Thinking:
A Customer-Centric Process for Rapid Innovation

Key Competences

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

The MCE Team is ready to
answer your questions