Skip to content A three-day MCE training programme, delivered to your team only — on your site, at a venue or online.
MCE’s Ready-to-Run programmes are standard MCE programmes delivered to one organization at a time. There are no public sessions or individual registrations.
01
The programme is delivered as designed: the same seven modules for every group.
02
Only participants from your organization are in the room.
03
Dates, group and format: on your site, at a venue or online.
If you plan to send several people to an open programme, a Ready-to-Run programme for your team is a practical option to compare.
Regulatory approval no longer secures success. Payers, providers and policymakers want evidence of real-world outcomes, long-term effectiveness and measurable healthcare value — and they want engagement that’s scientific and balanced, not promotional.
That puts medical affairs at the centre. Your teams generate the evidence, engage the stakeholders, and communicate the scientific value that increasingly decides whether a therapy is trusted and adopted.
This programme strengthens how your medical affairs teams drive value — building real-world evidence strategies, sharpening scientific communication, and engaging stakeholders across modern omnichannel and AI-enabled channels.
You work in or lead medical affairs — MSLs, medical managers, evidence and scientific engagement roles — and you want to strengthen how the function generates evidence and demonstrates healthcare value.
Medical Affairs as a Value Driver runs over three days in seven modules.
Medical affairs is no longer only a support function. You look at how evidence-driven, value-based markets have made medical affairs a key source of value for the organization, and what this means for your team.
Regulators approve a medicine on trial data, but health systems want to see how it works in everyday practice. You work on real-world evidence strategies across the product lifecycle: the studies, data and outcomes that build the value case.
Healthcare professionals expect balanced, credible scientific information. You practise explaining complex science clearly and fairly, so that clinicians and other stakeholders trust both the message and the messenger.
Relationships with key opinion leaders and other experts must be scientific, balanced and fully compliant. You work on building long-term partnerships with experts that create value for both sides and for patients.
Healthcare professionals now expect medical information through many channels, not only face-to-face meetings. You explore how omnichannel engagement and AI tools can make medical engagement more relevant, while keeping scientific standards high.
Medical evidence plans often answer the regulator’s questions but not the payer’s. You work with the HEOR and market access perspective to build evidence that payers and HTA bodies can use, including under the EU’s joint clinical assessments.
You apply what you have learned to a real product or therapy area. You leave with a clear plan for the evidence you will generate, the stakeholders you will engage, and how you will show the value medical affairs creates.
Strengthens the ability of medical affairs teams to build trust, generate meaningful evidence, and demonstrate healthcare value across increasingly complex healthcare ecosystems.
Send the request form. Group size, timing and format are optional at this stage.
We discuss your context, your leaders and what the programme needs to achieve.
You receive a quote for your group
Three days with your leaders, on your site, at a venue or online.
A Ready-to-Run programme is a standard MCE programme delivered to one organization at a time. The content is the same for every group; you choose the dates, participants and format.
No. Medical Affairs as a Value Driver runs in-company only, for one organization at a time. There are no public sessions or individual registrations.
When you have more than three people to train. Instead of booking several seats on an open programme, you can bring the programme to your team, on your dates and in your format.
The programme lasts three days and covers seven modules.
On your site, at a venue or online — you choose.
No. Ready-to-Run programmes use standard MCE content. The programme is delivered as designed for every group.
Experienced managers, professionals and specialists in pharma who work in or lead medical affairs — MSLs, medical managers, evidence and scientific engagement roles.
Participants leave with a clear plan for a real product or therapy area: the evidence they will generate, the stakeholders they will engage, and how they will show the value medical affairs creates.
Send the request form. We have a short call to confirm participants, dates and format, then send you a quote.
Share your details and we will contact you to discuss the programme for your organization. The questions about your group are optional. Answer what you already know.
Thank you — your request has been received. A member of our team will be in touch within one business day.
Public sessions
Run in-company for your team
