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Training Programmes > Develop Your Skills > Leading Business >

Essentials of Product Management

Get the key business skills you need to be a successful product manager in today’s business world.

The Key Issues

As a product or brand manager, you need to adapt to a fast changing business world. You need a solid understanding of the financial aspects of product managent and be able to manage relationships with internal and external business partners. You also need to be able write and implement your annual marketing plans.

Product management skills

Product portfolio planning

Financial
skills

Key Competences

Creating strategic reports

Developing marketing plans

Strategic positioning

The Right Programme for You

You are a product or brand manager and you want to get the key skills you need in your role and boost your career. This programme is also relevant for other functions working with product managers.

Highlights

Learn the key elements of a marketing plan and develop one.

Understand all the financial aspects of product management.

Start calculating break-even sales formulas for your portfolio of products and services.

Learn, Practice and Use

Understand the product manager's role today and tomorrow
Set priorities and manage the profitability of your products or services
Build effective working relationships with suppliers and external/internal business partners
Manage the financial aspects of product management
Learn the key components of an effective marketing plan—and practice developing one
Apply the SWOT model to your product portfolio

Identify a format for a best practice annual marketing plan
Learn how to generate sales forecasts that are accurate
Explore core pricing strategies
Use key strategic reports in your role to make decisions
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Essentials of Product Management is a 3 day hands-on training programme. Highly interactive with exercises and role plays. The programme focuses on your role as a product or brand manager today and the key skills you need including financial analysis, generating sales forecasts, writing your annual plan and dealing with internal and external business partners.

Four Programme Modules

1 | The Current Product Management Structure

Understand how the pm strategy developed out of the company’s “Core Marketing” strategy
Create a definition of the term “marketing”
Describe the key product management attributes
Develop a definition of the term “product manager”
Understand the PM’s role today and tomorrow
Understand the PM’s and marketing manager’s interaction within the company

2 | Your Marketing Strategy

Apply the best-practice SWOT analysis model
Understand branding from a product manager’s perspective
Establish the differences between a product and a service
Describe the strategic planning pyramid
Determine how to apply different marketing strategies
Understand and apply the SMART acronym to goals and objectives
Clarify what is the sustainable competitive advantage concept
Determine the key strategic positions in the market model

3 | Product Portfolio Planning

Pinpoint the differences for various products in your portfolio
Identify the differences for various markets in your portfolio
Apply a business screen analysis to make overall strategic decisions on how to support your product or service

4 | The Annual Marketing Plan Model

Identify a format for the “best practice” annual marketing plan
Describe the core and best strategic elements that belong in an annual marketing plan
Discuss applications in the business cycle

Faculty

Bettina
Hausmann

Upcoming Programmes

Choose your preferred learning solution

3 days

€2,995

SEE DATES

Date

City

Location

Stage

12 May – 14 May 2025

Brussels

To be confirmed

Scheduled

REGISTER

18 Aug – 20 Aug 2025

London

To be confirmed

Scheduled

REGISTER

27 Oct – 29 Oct 2025

Amsterdam

To be confirmed

Scheduled

REGISTER

This programme is available
as an In-Company solution
for your teams.

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

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Company

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SEE DATES
CONTACT US

Date

City

Location

Stage

12 May – 14 May 2025

Brussels

To be confirmed

Scheduled

REGISTER

18 Aug – 20 Aug 2025

London

To be confirmed

Scheduled

REGISTER

27 Oct – 29 Oct 2025

Amsterdam

To be confirmed

Scheduled

REGISTER

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

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Last Name

Company

Job Title

Phone

Country

Request

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Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Other MCE Recommended Programmes

Essentials of Marketing

SEE MORE
SEE MORE

Essentials of Marketing for B2B Solution Selling

SEE MORE
SEE MORE

Essentials of Management: For New Managers

SEE MORE
SEE MORE

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OPEN TRAINING PROGRAMMES

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Your Industry

MCE Near You

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OPEN TRAINING PROGRAMMES

Develop Your Skills

Your Seniority

Your Industry

MCE Near You

Discover More

Essentials of Product Management

The Key Issues

Product management skills

Product portfolio planning

Financial skills

Key Competences​

Creating strategic reports

Developing marketing plans

Strategic positioning

The Right Programme for You

Highlights

Understand all the financial aspects of product management.

Start calculating break-even sales formulas for your portfolio of products and services.

Learn, Practice and Use

Programme Details

Four Programme Modules

1 | The Current Product Management Structure

2 | Your Marketing Strategy

3 | Product Portfolio Planning

4 | The Annual Marketing Plan Model

Faculty

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

Upcoming Programmes

Contact Us

Contact Us

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

“Very interesting topics, international and multicultural environment. Very professional coach.”

“The subjects covered were extremely relevant and gave input to my personal development.”

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

“Very interesting topics, international and multicultural environment. Very professional coach.”

“The subjects covered were extremely relevant and gave input to my personal development.”

Other MCE Recommended Programmes

The MCE Team is ready to answer your questions

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skills

Key Competences

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

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