As a product or brand manager, you need to adapt to a fast changing business world. You need a solid understanding of the financial aspects of product managent and be able to manage relationships with internal and external business partners. You also need to be able write and implement your annual marketing plans.
Product management skills
Product portfolio planning
Financial skills
Key Competences
Creating strategic reports
Developing marketing plans
Strategic positioning
The Right Programme for You
You are a product or brand manager and you want to get the key skills you need in your role and boost your career. This programme is also relevant for other functions working with product managers.
Business Professionals
New Managers
Managers
Senior Managers
Highlights
Learn the key elements of a marketing plan and develop one.
Understand all the financial aspects of product management.
Start calculating break-even sales formulas for your portfolio of products and services.
Learn the key elements of a marketing plan and develop one.
Understand all the financial aspects of product management.
Start calculating break-even sales formulas for your portfolio of products and services.
Learn the key elements of a marketing plan and develop one.
Understand all the financial aspects of product management.
Start calculating break-even sales formulas for your portfolio of products and services.
Learn, Practice and Use
Understand the product manager's role today and tomorrow
Set priorities and manage the profitability of your products or services
Build effective working relationships with suppliers and external/internal business partners
Manage the financial aspects of product management
Learn the key components of an effective marketing plan—and practice developing one
Apply the SWOT model to your product portfolio
Identify a format for a best practice annual marketing plan
Learn how to generate sales forecasts that are accurate
Explore core pricing strategies
Use key strategic reports in your role to make decisions
Share your knowledge and challenges with your peers and MCE's highly experienced faculty
Programme Details
Essentials of Product Management is a 3 day hands-on training programme. Highly interactive with exercises and role plays. The programme focuses on your role as a product or brand manager today and the key skills you need including financial analysis, generating sales forecasts, writing your annual plan and dealing with internal and external business partners.
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