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Training Programmes > Develop Your Skills > Leading Business >

Essentials of Marketing

Get the key marketing skills you need in your role as marketing manager.

The Key Issues

When you move into a new marketing role in product, brand or advertising management, you need to get key marketing skills fast. You need to understand the key differences between B2B and B2C marketing and explore the 4 Ps for your company.

Building marketing plans

Competitive analysis

Using the marketing mix

Key Competences

Creating customer value

Developing pricing strategies

Customer segmentation

The Right Programme for You

You are a newly-appointed marketers or a product, brand, or advertising manager. You want to understand and learn what is marketing’s role in generating profits for your company or organization.

Highlights

Learn how to develop your own marketing action plans and marketing budgets for your company.

Explore the key differences between B2C & B2B marketing After the programme, you think like a marketer.

Focus on the 4Ps and what it means for your company.

Learn, Practice and Use

Recognize the wide-ranging marketing roles and functions within different organizations
Understand the key differences between B2B and B2C markets and marketing
Apply modern techniques for conducting marketplace analysis
Utilize insightful marketing tactics to pinpoint why customers buy or don’t buy
Align the 4 Ps with your products, services, and customer wants and needs
Contrast strategic business plans with annual marketing plans

Learn how to write SMART marketing goals
Compare mass marketing to segmentation marketing
Define Net Promoter Score as a measure of customer loyalty
Understand different pricing objectives and strategies
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Essentials of Marketing is a 4 live online sessions hands-on training programme. It focuses on the differences between B2B and B2C marketing as well as the 4Ps and what it means for your company.

Six Programme Modules

1 | Marketing Overview

Define Marketing
Identify the Role of Marketing
Contrast Strategic Business Plans with Annual Marketing Plans

2 | Market Analysis

Describe Approaches to Gathering Marketing Information
Identify Macro-Environmental Trends That Impact a Business
Define Key Differences Between B2B and B2C Markets
Conduct a Competitive Analysis

3 | Market Analysis (cont’d)

Develop a SWOT Analysis

4 | Segmentation, Targeting, and Positioning

Write SMART Marketing Goals
Compare Mass Marketing to Segmentation Marketing
Analyze Customer Segments in Order to Select Target Audiences
Write a Positioning Statement

5 | Marketing Mix

Explain How the Four Ps Align with One Another
Describe How a Product Itself Can Impact Marketing Efforts
Explain Various Pricing Objectives and Strategies
Discuss How Channels of Distribution Impact Marketing Decisions
Define Objectives and Strategies for Core Modes of Communication

6 | Creating Customer Value

Describe How to Create Customer Value, Satisfaction, and Loyalty
Define Net Promoter Score as a Measure of Customer Loyalty
Identify Ways Organizations Cultivate Customer Relationships
Create an Approach to Developing Marketing Action Plans and Budgets

Faculty

Bettina
Hausmann

Upcoming Programmes

Choose your preferred learning solution

4 sessions

€1,995

SEE DATES

There are no sessions scheduled in the near future for this programme. Please check back soon.

This programme is available
as an In-Company solution
for your teams.

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

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SEE DATES
CONTACT US

Date

Sessions

Stage

07 Apr – 08 Apr 2025

4 Sessions

07 Apr, 09:00 – 12:00CET
07 Apr, 14:00 – 17:00CET
08 Apr, 09:00 – 12:00CET
08 Apr, 14:00 – 17:00CET

Scheduled

REGISTER

13 Oct – 14 Oct 2025

4 Sessions

13 Oct, 09:00 – 12:00CET
13 Oct, 14:00 – 17:00CET
14 Oct, 09:00 – 12:00CET
14 Oct, 14:00 – 17:00CET

Scheduled

REGISTER

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

First Name

Last Name

Company

Job Title

Phone

Country

Request

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Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Other MCE Recommended Programmes

Essentials of
Product
Management

SEE MORE
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Essentials of Marketing for B2B Solution Selling

SEE MORE
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Essentials of Management: For New Managers

SEE MORE
SEE MORE

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Develop Your Skills

Your Seniority

Your Industry

MCE Near You

Discover More

Develop Your Skills

Your Seniority

Your Industry

MCE Near You

Discover More

Essentials of Marketing

The Key Issues

Building marketing plans

Competitive analysis

Using the marketing mix

Key Competences​

Creating customer value

Developing pricing strategies

Customer segmentation

The Right Programme for You

Highlights

Explore the key differences between B2C & B2B marketing After the programme, you think like a marketer.

Focus on the 4Ps and what it means for your company.

Learn, Practice and Use

Programme Details

Six Programme Modules

Faculty

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

Upcoming Programmes

Contact Us

Contact Us

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

“Very interesting topics, international and multicultural environment. Very professional coach.”

“The subjects covered were extremely relevant and gave input to my personal development.”

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

“Very interesting topics, international and multicultural environment. Very professional coach.”

“The subjects covered were extremely relevant and gave input to my personal development.”

Other MCE Recommended Programmes

The MCE Team is ready to answer your questions

GET IN TOUCH

SUSCRIBE TO MCE NEWS

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Key Competences

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

The MCE Team is ready to
answer your questions