Get in touch Name * Last * Business Email * Company * Job Title * Phone * Country * CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBruneiBulgariaBurkina FasoBurundiCôte d'IvoireCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCook IslandsCosta RicaCroatiaCubaCuracaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarReunionRomaniaRussiaRwandaSaint BarthelemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUnited States Minor Outlying IslandsUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabwe I am interested in training for * myself my team Message * Checkboxes I would like to receive the latest research-based articles and training programmes from Management Centre Europe. Checkboxes By submitting this form, you consent to Management Centre Europe processing your data and contacting you to fulfill your request. For more information on how we are committed to protecting and respecting your privacy, please review our Privacy Policy. CONTACT US If you are human, leave this field blank.

Stay updated with the latest research-based articles, training programmes, and more to help you strengthen your leadership skills. Newsletter Subscription First Name * Last Name * Job Title * Company * Country * CountryAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia-HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritBritish Virgin IslandsBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChannel IslandsChileChinaChristmas IslandCocos IslandsColombiaComorosCongoCook IslandsCosta RicaCote d'IvoireCroatiaCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEmail WorldEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe IslandsFed. Rep. YougoslaviaFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHondurasHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarReunionRomaniaRussiaRwandaSaint KittsSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth KoreaSpainSri LankaSt. HelenaSt. LuciaSt. Pierre and MiquelonSt. Vincent and the GrenadiSudanSurinameSvalbard and Jan Mayan IslaSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTokelauTongaTrinidad and TabagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnidentifiedUnited Arab EmiratesUnited KingdomUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuelaVietnamVirgin IslandsWallis and Futuna IslandsWestern SaharaYemenZaireZambiaZimbabwe Business Email * Checkboxes * By submitting this form, you confirm that you have read and agree to our Privacy Policy. Management Centre Europe (MCE) will only use your email address for sending newsletters and won't share it with third parties. You can unsubscribe at any time by clicking the unsubscribe link in the footer of our emails. SUBSCRIBE If you are human, leave this field blank.

Training Programmes > Develop Your Skills > Leading Business >

Essentials of Marketing

Get the key marketing skills you need in your role as marketing manager.

The Key Issues

When you move into a new marketing role in product, brand or advertising management, you need to get key marketing skills fast. You need to understand the key differences between B2B and B2C marketing and explore the 4 Ps for your company.

Building marketing plans

Competitive analysis

Using the marketing mix

Key Competences

Creating customer value

Developing pricing strategies

Customer segmentation

The Right Programme for You

You are a newly-appointed marketers or a product, brand, or advertising manager. You want to understand and learn what is marketing’s role in generating profits for your company or organization.

Highlights

Learn, Practice and Use

Recognize the wide-ranging marketing roles and functions within different organizations
Understand the key differences between B2B and B2C markets and marketing
Apply modern techniques for conducting marketplace analysis
Utilize insightful marketing tactics to pinpoint why customers buy or don’t buy
Align the 4 Ps with your products, services, and customer wants and needs
Contrast strategic business plans with annual marketing plans

Learn how to write SMART marketing goals
Compare mass marketing to segmentation marketing
Define Net Promoter Score as a measure of customer loyalty
Understand different pricing objectives and strategies
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Essentials of Marketing is a 4 live online sessions hands-on training programme. It focuses on the differences between B2B and B2C marketing as well as the 4Ps and what it means for your company.

Six Programme Modules

1 | Marketing Overview

Define Marketing
Identify the Role of Marketing
Contrast Strategic Business Plans with Annual Marketing Plans

2 | Market Analysis

Describe Approaches to Gathering Marketing Information
Identify Macro-Environmental Trends That Impact a Business
Define Key Differences Between B2B and B2C Markets
Conduct a Competitive Analysis

3 | Market Analysis (cont’d)

Develop a SWOT Analysis

4 | Segmentation, Targeting, and Positioning

Write SMART Marketing Goals
Compare Mass Marketing to Segmentation Marketing
Analyze Customer Segments in Order to Select Target Audiences
Write a Positioning Statement

5 | Marketing Mix

Explain How the Four Ps Align with One Another
Describe How a Product Itself Can Impact Marketing Efforts
Explain Various Pricing Objectives and Strategies
Discuss How Channels of Distribution Impact Marketing Decisions
Define Objectives and Strategies for Core Modes of Communication

6 | Creating Customer Value

Describe How to Create Customer Value, Satisfaction, and Loyalty
Define Net Promoter Score as a Measure of Customer Loyalty
Identify Ways Organizations Cultivate Customer Relationships
Create an Approach to Developing Marketing Action Plans and Budgets

Faculty

Bettina
Hausmann

Upcoming Programmes

Choose your preferred learning solution

4 sessions

€1,995

SEE DATES

There are no sessions scheduled in the near future for this programme. Please check back soon.

This programme is available
as an In-Company solution
for your teams.

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

First Name

Last Name

Business Email

Company

Job Title

Phone

Country

I am interested in training for

myself

my team

Request

Checkboxes

I would like to receive the latest research-based articles and training programmes from Management Centre Europe.

Checkboxes

By submitting this form, you consent to Management Centre Europe processing your data and contacting you to fulfill your request. For more information on how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

Captcha

If you are human, leave this field blank.

SEE DATES
CONTACT US

Date

Sessions

Information

13 Oct – 14 Oct 2025

4 Sessions

13 Oct, 09:00 – 12:00CET
13 Oct, 14:00 – 17:00CET
14 Oct, 09:00 – 12:00CET
14 Oct, 14:00 – 17:00CET

REGISTER

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

First Name

Last Name

Business Email

Company

Job Title

Phone

Country

I am interested in training for

myself

my team

Request

Checkboxes

I would like to receive the latest research-based articles and training programmes from Management Centre Europe.

Checkboxes

Captcha

If you are human, leave this field blank.

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

Develop Your Skills

Your Seniority

Your Industry

MCE Near You

Discover More

Special Editions

customized learning solutions

MCE CLIENT STORIES

other corporate services

Develop Your Skills

Your Seniority

Your Industry

MCE Near You

Discover More

Special Editions

customized learning solutions

MCE CLIENT STORIES

other corporate services

Essentials of Marketing

The Key Issues

Building marketing plans

Competitive analysis

Using the marketing mix

Key Competences​

Creating customer value

Developing pricing strategies

Customer segmentation

The Right Programme for You

Highlights

Learn, Practice and Use

Programme Details

Six Programme Modules

Faculty

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

Upcoming Programmes

Contact Us

Contact Us

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Other MCE Recommended Programmes

The MCE Team is ready to answer your questions

GET IN TOUCH

SUBSCRIBE TO MCE NEWS

follow us

Key Competences

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

The MCE Team is ready to
answer your questions