Get in touch Name * Last * Email * Company * Job Title * Phone * Country * CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBruneiBulgariaBurkina FasoBurundiCôte d'IvoireCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCook IslandsCosta RicaCroatiaCubaCuracaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarReunionRomaniaRussiaRwandaSaint BarthelemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUnited States Minor Outlying IslandsUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabwe Message * Checkboxes I would like to receive the latest research-based articles and training programmes from Management Centre Europe. Checkboxes By submitting this form, you consent to Management Centre Europe processing your data and contacting you to fulfill your request. For more information on how we are committed to protecting and respecting your privacy, please review our Privacy Policy. Captcha CONTACT US If you are human, leave this field blank. Δ

Stay updated with the latest research-based articles, training programmes, and more to help you strengthen your leadership skills. Newsletter Subscription First Name * Last Name * Job Title * Company * Country * CountryAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia-HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritBritish Virgin IslandsBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChannel IslandsChileChinaChristmas IslandCocos IslandsColombiaComorosCongoCook IslandsCosta RicaCote d'IvoireCroatiaCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEmail WorldEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe IslandsFed. Rep. YougoslaviaFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHondurasHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarReunionRomaniaRussiaRwandaSaint KittsSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth KoreaSpainSri LankaSt. HelenaSt. LuciaSt. Pierre and MiquelonSt. Vincent and the GrenadiSudanSurinameSvalbard and Jan Mayan IslaSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTokelauTongaTrinidad and TabagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnidentifiedUnited Arab EmiratesUnited KingdomUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuelaVietnamVirgin IslandsWallis and Futuna IslandsWestern SaharaYemenZaireZambiaZimbabwe Email Address * Checkboxes * By submitting this form, you confirm that you have read and agree to our Privacy Policy. Management Centre Europe (MCE) will only use your email address for sending newsletters and won't share it with third parties. You can unsubscribe at any time by clicking the unsubscribe link in the footer of our emails. Captcha SUBSCRIBE If you are human, leave this field blank. Δ

Training Programmes > Develop Your Skills > Leading Self >

Communicating to Your Senior Management and Key Stakeholders

Learn to communicate to your senior executives, get their buy-in and move forward with your projects and ideas.

The Key Issues

How many times have you prepared a long presentation for senior management to be told, “they only have 5 minutes for you before the next meeting”. What should you do? Can you really convince them? What is best practice in this situation? What are the do’s and don’ts?

Strategic
communication

Understanding the needs of senior executives

Key Competences

Business presentations

Defending your ideas

Adapting your messages

The Right Programme for You

You are a manager or business professional who needs to get the buy-in and commitment from your senior managers or key stakeholders for projects, ideas or budgets.

Highlights

Understand and use different types of business presentations you need as your career progresses.

Learn to adapt your messaging and style to different audiences.

Be able to handle difficult questions and interruptions.

Learn, Practice and Use

Communicate in a way that senior managers listen, remember, and are willing to support
Sell your ideas, report your results and raise issues that need to be addressed
Connect what you want to say to the strategic goals of the organization that senior management care about
Handle interruptions and tough questions in a professional way
Defend your ideas or data without getting defensive and losing your focus

Improve your own profile and credibility in the organization
Prepare your presentations in advance and adapt the content to your audience
Use visual aids, your voice and movement to create greater impact
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Communicating to Your Senior Management and Key Stakeholders is a 4 day hands-on training programme, highly interactive with exercises and role plays. The programme focuses on the key skills you need to get buy-in and support from your senior management or key stakeholders.

Four Programme Modules

1 | Senior Management, Strategic Direction, Communicating and You

The customer value proposition and how to achieve it as senior management’s key concern
Crafting your message and linking it clearly to the strategic context to get senior management’s attention
Implementation planning as an essential ingredient for any proposal
Segmenting your different stakeholder groups and tailoring your message to the concerns of each

2 | Criteria for Successful Communicating

Different types of message for different situations
Including a clear call to action in your communication
Effective listening for better communication
Using questions strategically
Non-verbal communications
Storytelling

3 | Presenting your Ideas Persuasively

Preparing your presentation
Assessing your audience and the context
Getting and keeping attention
Using visual aids, using your voice, using movement for more impact
Handling tough questions and interruptions
Managing meetings
Leveraging your personal style and strengths

4 | Finalizing your Plan for Communicating to Senior Management

Deliver your presentation and get feedback
Different types of business presentations you’ll face as your career progresses
Defending your idea assertively
Develop your personal action plan for communicating to your senior management and key stakeholders.

Faculty

Bettina
Hausmann

Upcoming Programmes

Choose your preferred learning solution

4 days

€4,295

SEE DATES

Date

City

Location

Stage

14 Apr – 17 Apr 2025

Amsterdam

To be confirmed

Scheduled

REGISTER

02 Jun – 05 Jun 2025

Brussels

To be confirmed

Scheduled

REGISTER

20 Oct – 23 Oct 2025

Amsterdam

To be confirmed

Scheduled

REGISTER

17 Nov – 20 Nov 2025

Brussels

To be confirmed

Scheduled

REGISTER

01 Dec – 04 Dec 2025

London

To be confirmed

Scheduled

REGISTER

This programme is available
as an In-Company solution
for your teams.

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

First Name

Last Name

Company

Job Title

Phone

Country

Request

Checkboxes

I would like to receive the latest research-based articles and training programmes from Management Centre Europe.

Checkboxes

By submitting this form, you consent to Management Centre Europe processing your data and contacting you to fulfill your request. For more information on how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

Captcha

If you are human, leave this field blank.

SEE DATES
CONTACT US

Date

City

Location

Stage

14 Apr – 17 Apr 2025

Amsterdam

To be confirmed

Scheduled

REGISTER

02 Jun – 05 Jun 2025

Brussels

To be confirmed

Scheduled

REGISTER

20 Oct – 23 Oct 2025

Amsterdam

To be confirmed

Scheduled

REGISTER

17 Nov – 20 Nov 2025

Brussels

To be confirmed

Scheduled

REGISTER

01 Dec – 04 Dec 2025

London

To be confirmed

Scheduled

REGISTER

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

First Name

Last Name

Company

Job Title

Phone

Country

Request

Checkboxes

I would like to receive the latest research-based articles and training programmes from Management Centre Europe.

Checkboxes

Captcha

If you are human, leave this field blank.

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Other MCE Recommended Programmes

Effective
Presentation
Skills

SEE MORE
SEE MORE

Communicating Up,
Down and Across
the Organization

SEE MORE
SEE MORE

How to Communicate with Diplomacy,
Tact and Credibility

SEE MORE
SEE MORE

Cookie	Duration	Description
__cf_bm	1 hour	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	1 hour	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
_cfuvid	session	Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category.
cookielawinfo-checkbox-functional	1 year	The GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category.
cookielawinfo-checkbox-others	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
elementor	never	The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.
viewed_cookie_policy	1 year	The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.

Cookie	Duration	Description
li_gc	6 months	Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.

Cookie	Duration	Description
__hstc	6 months	Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gat_UA-*	1 minute	Google Analytics sets this cookie for user behaviour tracking.
_gcl_au	3 months	Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
_gid	1 day	Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
hubspotutk	6 months	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.

OPEN TRAINING PROGRAMMES

Develop Your Skills

Your Seniority

Your Industry

MCE Near You

Discover More

OPEN TRAINING PROGRAMMES

Develop Your Skills

Your Seniority

Your Industry

MCE Near You

Discover More

Communicating to Your Senior Management and Key Stakeholders

The Key Issues

Strategic communication

Understanding the needs of senior executives

Key Competences​

Business presentations

Defending your ideas

Adapting your messages

The Right Programme for You

Highlights

Learn to adapt your messaging and style to different audiences.

Be able to handle difficult questions and interruptions.

Learn, Practice and Use

Programme Details

Four Programme Modules

1 | Senior Management, Strategic Direction, Communicating and You

2 | Criteria for Successful Communicating

3 | Presenting your Ideas Persuasively

4 | Finalizing your Plan for Communicating to Senior Management

Faculty

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

Upcoming Programmes

Contact Us

Contact Us

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

“Very interesting topics, international and multicultural environment. Very professional coach.”

“The subjects covered were extremely relevant and gave input to my personal development.”

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

“Very interesting topics, international and multicultural environment. Very professional coach.”

“The subjects covered were extremely relevant and gave input to my personal development.”

Other MCE Recommended Programmes

The MCE Team is ready to answer your questions

Download Your MCE Guide Here

GET IN TOUCH

SUSCRIBE TO MCE NEWS

follow us

Strategic
communication

Key Competences

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

The MCE Team is ready to
answer your questions