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MCE Week: Communicating to Your Senior Management and Key Stakeholders

Learn to communicate to your senior executives, get their buy-in and move forward with your projects and ideas.

The Key Issues

How many times have you prepared a long presentation for senior management to be told, “they only have 5 minutes for you before the next meeting”. What should you do? Can you really convince them? What is best practice in this situation? What are the do’s and don’ts?

Strategic
communication

Understanding the needs of senior executives

Key Competences

Business presentations

Defending your ideas

Adapting your messages

The Right Programme for You

You are a manager or business professional who needs to get the buy-in and commitment from your senior managers or key stakeholders for projects, ideas or budgets.

Highlights

Understand and use different types of business presentations you need as your career progresses.

Learn to adapt your messaging and style to different audiences.

Be able to handle difficult questions and interruptions.

Learn, Practice and Use

Communicate in a way that senior managers listen, remember, and are willing to support
Sell your ideas, report your results and raise issues that need to be addressed
Connect what you want to say to the strategic goals of the organization that senior management care about
Handle interruptions and tough questions in a professional way
Defend your ideas or data without getting defensive and losing your focus

Improve your own profile and credibility in the organization
Prepare your presentations in advance and adapt the content to your audience
Use visual aids, your voice and movement to create greater impact
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Communicating to Your Senior Management and Key Stakeholders is a 5 day hands-on training programme, highly interactive with exercises and role plays. The programme focuses on the key skills you need to get buy-in and support from your senior management or key stakeholders.

Four Programme Modules

1 | Senior Management, Strategic Direction, Communicating and You

The customer value proposition and how to achieve it as senior management’s key concern
Crafting your message and linking it clearly to the strategic context to get senior management’s attention
Implementation planning as an essential ingredient for any proposal
Segmenting your different stakeholder groups and tailoring your message to the concerns of each

2 | Criteria for Successful Communicating

Different types of message for different situations
Including a clear call to action in your communication
Effective listening for better communication
Using questions strategically
Non-verbal communications
Storytelling

3 | Presenting your Ideas Persuasively

Preparing your presentation
Assessing your audience and the context
Getting and keeping attention
Using visual aids, using your voice, using movement for more impact
Handling tough questions and interruptions
Managing meetings
Leveraging your personal style and strengths

4 | Finalizing your Plan for Communicating to Senior Management

Deliver your presentation and get feedback
Different types of business presentations you’ll face as your career progresses
Defending your idea assertively
Develop your personal action plan for communicating to your senior management and key stakeholders.

Faculty

Bettina
Hausmann

Upcoming Programmes

Choose your preferred learning solution

5 days

€4,595

SEE DATES

Date

City

Location

Information

03 Nov – 07 Nov 2025

London

Radisson Blu Hotel, London South Kensington

REGISTER

This programme is available
as an In-Company solution
for your teams.

CONTACT US

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

Contact Us - Inco Request

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Last Name

Business Email

Company

Job Title

Phone

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I am interested in training for

myself

my team

Request

Checkboxes

I would like to receive the latest research-based articles and training programmes from Management Centre Europe.

Checkboxes

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Captcha

If you are human, leave this field blank.

SEE DATES
CONTACT US

Date

City

Location

Information

03 Nov – 07 Nov 2025

London

Radisson Blu Hotel, London South Kensington

REGISTER

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

Contact Us - Inco Request

First Name

Last Name

Business Email

Company

Job Title

Phone

Country

I am interested in training for

myself

my team

Request

Checkboxes

I would like to receive the latest research-based articles and training programmes from Management Centre Europe.

Checkboxes

By submitting this form, you consent to Management Centre Europe processing your data and contacting you to fulfill your request. For more information on how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

Captcha

If you are human, leave this field blank.

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Other MCE Recommended Programmes

Effective
Presentation
Skills

SEE MORE
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Communicating Up,
Down and Across
the Organization

SEE MORE
SEE MORE

How to Communicate with Diplomacy,
Tact and Credibility

SEE MORE
SEE MORE

Develop Your Skills

Your Seniority

Your Industry

MCE Near You

Discover More

Special Editions

customized learning solutions

MCE CLIENT STORIES

other corporate services

Develop Your Skills

Your Seniority

Your Industry

MCE Near You

Discover More

Special Editions

customized learning solutions

MCE CLIENT STORIES

other corporate services

MCE Week: Communicating to Your Senior Management and Key Stakeholders

The Key Issues

Strategic communication

Understanding the needs of senior executives

Key Competences​

Business presentations

Defending your ideas

Adapting your messages

The Right Programme for You

Highlights

Learn to adapt your messaging and style to different audiences.

Be able to handle difficult questions and interruptions.

Learn, Practice and Use

Programme Details

Four Programme Modules

Faculty

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

Upcoming Programmes

Contact Us

Contact Us

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

“Very interesting topics, international and multicultural environment. Very professional coach.”

“The subjects covered were extremely relevant and gave input to my personal development.”

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

“Very interesting topics, international and multicultural environment. Very professional coach.”

“The subjects covered were extremely relevant and gave input to my personal development.”

Other MCE Recommended Programmes

The MCE Team is ready to answer your questions

GET IN TOUCH

SUBSCRIBE TO MCE NEWS

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Strategic
communication

Key Competences

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

The MCE Team is ready to
answer your questions