Essentials of Strategic Planning

Essentials of Strategic Planning
April 24th, 2024


Learn more

Get the key skills you need to become a great strategic planner and make the right decisions for your company

• Learn 6 tools and techniques to conduct both external and internal assessments
• Use the 5 stages of a classic strategic planning framework
• Use SWOTs & critical success factors to make decisions

Key Competences:
• Strategic planning skills
• Making strategic decisions
• Managing stakeholders
• Market segmentation skills
• Linking actions to strategy
• 7 strategic planning models

The Right Programme for you

You are a manager or team leader. You need to plan for strategy or you work closely with colleagues who develop strategy. This programme gives you the essential strategic planning skills you need.

Typical Participants:
• Managers
• New Managers

Learn, Practice and Use

 Understand what strategy and strategic planning mean to an organization
• Learn key concepts and the language used by those involved in strategic planning
• Discover various approaches companies use to develop strategy
• Find out how strategy moves from concept through implementation to realization
• Recognize techniques companies use to assess their current and future environments
Identify specific ways you can contribute to your organization’s strategic success
• Link your specific role to the organizational strategy
• Determine key stakeholders in your company
• Learn and practice the 5 stages of a classic strategic planning framework
• Review the key stages of the strategic planning process
• Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Modules

What will you learn and practice?

Essentials of Strategic Planning is a 2-day hands-on training programme, highly interactive with exercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies.

  • Modules:

1 – Define Strategic Planning and Strategy
• Identify Five Key Questions for Organizational Success
• Recognize a Generic Process for Strategy Formation
• Determine Key Stakeholders
• Describe How Strategy Permeates the Organization

2 – Why Organizations Create Strategy
• Recognize the Grand Design Within the Organization
• Explain the Significance of the Environments Affecting the Organization
• Discuss Growth and Profit Strategies
• Describe Various Market Segmentations
• Identify How Organizations Create Value for Their Customers and Stakeholders
• Express How an Organization Decides It Value Proposition
• State Why It Is Important to Link Your Actions to Strategy

3 – The Strategic Planning Process in Action
• Identify the Five Stages of a Classic Strategic Planning Framework
• Describe How Strategy Works in an Organization
• Articulate the Highlights and Time Requirements of the Process
• Recognize Your Role in Your Organization’s Strategic Plans

4 – Assessing the Environment
• Identify Strategic Patterns in the Environment
• Explain and Anticipate Patterns
• Express Why Assessing the Environment Is Important
• Describe Six Tools/Techniques for Conducting External and Internal Assessments

5 – Three Ds of Strategy—Discussions, Decisions and Development
• Review Key Stages of the Strategic Planning Process
• Describe How SWOTs, Core Competencies and Critical Success Factors Are Incorporated into the Strategic Discussions
• Appreciate the Rationale Behind Strategic Decisions

6 – Implementing and Reviewing Strategy
• Discuss Strategic Alignment and What It Means to an Organization
• Identify the Ways an Organization Creates Strategic Alignment
• Develop a Series of Questions to Facilitate Strategic Conversations
• Recognize Accountability Systems
• Identify Reward and Recognition Incentives for Success
• Express Why, When and How Often Strategy Should Be Reviewed

7 – Alternative Approaches to Create Strategy
• Identify Seven Strategic Planning Approaches
• Discuss Which Approach Would Best Fit Your Organization


“ It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany


“ Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany


“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President, Logic S.p.A., Italy


“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark



What time does the programme start and finish?
MCE programmes start at 9:00 and finish at 17:00. Lunch is a 1-hour break and there are two coffee breaks too. On the last day, the programme finishes at 16:30 as we know a lot of people have to catch planes and trains.

What should I wear (dress code) when participating in an MCE Programme?
Most participants wear Business Casual clothes. A formal business suit is not necessary.

Are there MCE approved/recommended hotels?
Yes, each programme has recommended hotels that have the best rates. We include details of these hotels in your registration pack.

Are meals included? I don’t eat certain food. Can I order special meals?
Lunch is provided every day and we always organize a buffet so you have a good choice of foods to cater for different needs.

Are there evening activities?
Your evenings are free, although there some exceptions (e.g. On the MCE Leadership Development Programme there is an activity on day 3)

Is there a free Wi-Fi?
For programmes at MCE in Brussels, there is free Wi-Fi throughout the building. For other locations, the services can vary, but in most locations we have organized free Wi-Fi.

What level of English do I need to take part in an MCE Programme?
MCE’s participants come from over 90 different countries but all of our open enrolment programmes are run in English. You need to have a good working knowledge of English to be able to fully participate in the programme and network with other participants. If you have difficulty understanding these questions, the programme might be difficult for you too.

Will I get a certificate at the end of the programme?
Yes, a certificate of attendance is provided to you upon successful completion of the programme.


Are MCE programmes certified by an official body/organization?
10 of MCE’s top selling programmes are approved by Project Management Institute and you can find more information on these programmes here.

What is the MCE approach to learning and development?
All of MCE’s Open Enrolment programmes are based on MCE’s FEEL-THINK-DO and 70-20-10 principles to enable effective learning transfer.

Who designs MCE programmes?
Our Portfolio team together with the core MCE Senior Associates design all of our programmes based on the ROPES model.

Are MCE’s Programmes practical?
MCE’s programmes are all designed to allow to practice what you have learnt. So you will have lots of time to practice, practice and practice.



Are VAT rates included in the price?
The price advertised in this page is VAT excluded and applicable to clients and companies legally based in the European Union.

All clients outside the European Union (EU), e.g. Middle East, Africa, Asia and America, are exempt from VAT rates. For them, the price advertised here is the final price to be paid.

  • One exception: Training Programmes in France. All clients (inside or outside the European Union) following training programmes in France are liable to 20% VAT rates in all cases.

When are VAT rates applicable to me?
In the case of clients and companies legally based in the European Union, VAT rates will be added to the price in the following cases:

  • If the client is a natural person (B2C) without a VAT number. 21% VAT applicable.
  • If the training programmes runs in France: 20% VAT applicable.
    • Also applicable to clients outside the European Union (EU)
    • Except when
      • The client is VAT-exempt
  • If the client is legally registered in Belgium (independent from where in Europe the training programme is followed): 21% VAT applicable.
    • Except when:
      • The client attend the training programme in France: 20% VAT applicable instead.
      • The client is VAT-exempt
    • If the client does not provide a corporate VAT number or does not have any VAT number: 21% VAT applicable (Only applicable to clients in the EU).

I don’t have approval from my finance team yet, can I make a tentative registration?
Yes, simply contact us and we will hold a place for you.

Is hotel accommodation included in the programme fee?
No, participants are expected to arrange their own accommodation and travel. The Programme fee covers the programme attendance, materials, lunches & refreshments.

Does MCE give discounts or grants for individual registrations?
MCE works mostly with companies and organizations and we can provide corporate deals for group bookings or preferred supplier deals. If you would like to discuss a corporate deal, we will be happy to talk to you.

Can I pay with my corporate credit card?
Yes, you can. We accept VISA, Mastercard and Amex.

Does MCE have corporate deals/frameworks available?
Yes, we have. Please contact us for more information.

Can I cancel or change my booking free-of-charge?
At MCE, we understand that business people have commitments and changes do happen. So you can cancel or change your registration up to 21 days before the programme starts without any fees or charges. After that date, you will need to pay full fees, but you are allowed to transfer once to a new programme date.


The MCE Team is ready to answer any questions you have. Please contact us by phone, email, contact form or even website chat. We would be happy to talk to you!


Leading Business

Dates & Locations

15 Aug – 16 Aug 24 (London)

17 Oct – 18 Oct 24 (Amsterdam)


2 Day(s)


excl. VAT*

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