Managing key challenges in the pharma industry.
In the EMEA region, the pharmaceutical market is estimated to be approximately €240 billion with an annual growth rate of over 6%. Currently the largest segment is oncology drugs with also a large generics market. The sector is strong with a focus on collaboration and innovation, but faces many challenges with a competitive global market.
Let’s look at some of the key issues facing Pharmaceutical companies in the EMEA region:
Centralised and formal public health care systems in the region influence access to medication and drug development. How can you build better working relationships with these healthcare organisations?
These were just some of the issues that companies in the Pharmaceutical industry are facing. There are many more but we thought we would just highlight the key issues. So how can you as a manager in the industry deal with these issues going forward?
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