Business Strategy & Planning for Managers

Business Strategy & Planning for Managers
June 16th, 2024


Learn more

Do you need to manage a strategic planning process or write a strategic business plan? Are you expected to be strategic in your thinking? If the answer is yes, then you need to get key business strategy skills and tools to develop the best strategic plan to support your company’s goals.

​It is not enough to simply write it down, you need to be systematic in your strategic planning approach and use the right tools. You should start with your mission and vision and assess the external environment. Then do a SWOT and data analysis and combine these with your internal business environment. And what about the competition? 

This intensive 3-day strategic planning training programme is focused on practical learning, designed and facilitated by business people that understand your challenges and will guide you to find effective solutions. Bring your strategic dilemmas to the programme and get direction on analytical and organizational approaches. 

After this business strategy and planning course, you will return back to work with more confidence to identify the best strategic planning process for your organization, make more intelligent and rational decisions, and ensure your strategic initiatives and goals are aligned.

The Right Programme for you

You are a manager or leader who needs to understand business strategies and apply strategic decision-making to improve performance and prepare for higher responsibility.

Some of the management positions that usually attend to this business strategy training course are: Executives, Senior Managers, Division Leaders, and professionals who guide and implement strategic planning processes, and write strategic business plans.

Learn, Practice and Use

 Identify strategic planning issues in order to develop a unique competitive advantage
• Learn key analytical and conceptual approaches
 Align your organization with your strategic planning goals by integrating strategy, objectives, metrics, and performance
• Identify evolving strategic patterns and generate ideas
• Incorporate customer needs into your strategic planning
• Use a case study to examine the strategic planning process in detail
• Recognize how the actions of customers, competitors, and your own company determine the outcomes in your markets
• Determine the best approach to effectively implement your strategic planning.

Programme Modules

What will you learn and practice?

The Business Strategy & Planning for Managers is a 3-days hands-on training programme, highly interactive with exercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies.

  • 10 Programme Modules:

1 – Strategic Planning Principle 
 Determining a frame of reference for strategic planning concepts 
 Schools of thought in strategic planning 
 The evolution of strategy 

2 – An Overview of the Strategic Planning Process
 Basic elements of strategic planning 
 Developing and managing the strategy formation process

3 – Understanding Your Organization’s Mission
 Your organization’s core values 
 Creating an inspiring mission statement for your own organization 

4 – Assessing the External Environment
 Identifying macro and micro factors 
 Responding to changes in the environment 
 The I/P (Importance/Performance) matrix as a competitive tool  

5 – Understanding Your Internal Environment
 How to become a high-performing organization 
 Financial elements of developing strategy 

6 – Formulating Your Strategic Planning
• Data synthesis 
 SWOT analysis

7 – Competitive Strategic Planning
 Defining your competitive advantage 
 The product/industry/life-cycle curve 
 Understanding mega patterns 

8 – Ensuring Strategic Alignment
 Creating organizational accountability 
 How to translate the grand design into well-executed strategic planning 

9 – Strategic Planning Execution
 Key building blocks 
 Learning the three core processes 
• Understanding resource allocation and strategy formation 

10 – A Strategic Planning Process
• Determining the best processes for your business 


Damien Jelsch

Jan Habes

Filip Staelens

Andreas Matje

Juan Carlos Garcia

Philippe Buyze


“ It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany


“ Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany


“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President, Logic S.p.A., Italy


“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark



What time does the programme start and finish?
MCE programmes start at 9:00 and finish at 17:00. Lunch is a 1-hour break and there are two coffee breaks too. On the last day, the programme finishes at 16:30 as we know a lot of people have to catch planes and trains.

What should I wear (dress code) when participating in an MCE Programme?
Most participants wear Business Casual clothes. A formal business suit is not necessary.

Are there MCE approved/recommended hotels?
Yes, each programme has recommended hotels that have the best rates. We include details of these hotels in your registration pack.

Are meals included? I don’t eat certain food. Can I order special meals?
Lunch is provided every day and we always organize a buffet so you have a good choice of foods to cater for different needs.

Are there evening activities?
Your evenings are free, although there some exceptions (e.g. On the MCE Leadership Development Programme there is an activity on day 3)

Is there a free Wi-Fi?
For programmes at MCE in Brussels, there is free Wi-Fi throughout the building. For other locations, the services can vary, but in most locations we have organized free Wi-Fi.

What level of English do I need to take part in an MCE Programme?
MCE’s participants come from over 90 different countries but all of our open enrolment programmes are run in English. You need to have a good working knowledge of English to be able to fully participate in the programme and network with other participants. If you have difficulty understanding these questions, the programme might be difficult for you too.

Will I get a certificate at the end of the programme?
Yes, a certificate of attendance is provided to you upon successful completion of the programme.


Are MCE programmes certified by an official body/organization?
10 of MCE’s top selling programmes are approved by Project Management Institute and you can find more information on these programmes here.

What is the MCE approach to learning and development?
All of MCE’s Open Enrolment programmes are based on MCE’s FEEL-THINK-DO and 70-20-10 principles to enable effective learning transfer.

Who designs MCE programmes?
Our Portfolio team together with the core MCE Senior Associates design all of our programmes based on the ROPES model.

Are MCE’s Programmes practical?
MCE’s programmes are all designed to allow to practice what you have learnt. So you will have lots of time to practice, practice and practice.



Are VAT rates included in the price?
The price advertised in this page is VAT excluded and applicable to clients and companies legally based in the European Union.

All clients outside the European Union (EU), e.g. Middle East, Africa, Asia and America, are exempt from VAT rates. For them, the price advertised here is the final price to be paid.

  • One exception: Training Programmes in France. All clients (inside or outside the European Union) following training programmes in France are liable to 20% VAT rates in all cases.

When are VAT rates applicable to me?
In the case of clients and companies legally based in the European Union, VAT rates will be added to the price in the following cases:

  • If the client is a natural person (B2C) without a VAT number. 21% VAT applicable.
  • If the training programmes runs in France: 20% VAT applicable.
    • Also applicable to clients outside the European Union (EU)
    • Except when
      • The client is VAT-exempt
  • If the client is legally registered in Belgium (independent from where in Europe the training programme is followed): 21% VAT applicable.
    • Except when:
      • The client attend the training programme in France: 20% VAT applicable instead.
      • The client is VAT-exempt
    • If the client does not provide a corporate VAT number or does not have any VAT number: 21% VAT applicable (Only applicable to clients in the EU).

I don’t have approval from my finance team yet, can I make a tentative registration?
Yes, simply contact us and we will hold a place for you.

Is hotel accommodation included in the programme fee?
No, participants are expected to arrange their own accommodation and travel. The Programme fee covers the programme attendance, materials, lunches & refreshments.

Does MCE give discounts or grants for individual registrations?
MCE works mostly with companies and organizations and we can provide corporate deals for group bookings or preferred supplier deals. If you would like to discuss a corporate deal, we will be happy to talk to you.

Can I pay with my corporate credit card?
Yes, you can. We accept VISA, Mastercard and Amex.

Does MCE have corporate deals/frameworks available?
Yes, we have. Please contact us for more information.

Can I cancel or change my booking free-of-charge?
At MCE, we understand that business people have commitments and changes do happen. So you can cancel or change your registration up to 21 days before the programme starts without any fees or charges. After that date, you will need to pay full fees, but you are allowed to transfer once to a new programme date.


The MCE Team is ready to answer any questions you have. Please contact us by phone, email, contact form or even website chat. We would be happy to talk to you!


Leading BusinessClassroom ProgrammePMI Certified Programme

Dates & Locations

12 Aug – 14 Aug 24 (London)
etc.Venues County Hall

07 Oct – 09 Oct 24 (Frankfurt)

25 Nov – 27 Nov 24 (London)


3 Day(s)


excl. VAT*

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