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Design Thinking:
A Customer-Centric Process for Rapid Innovation

Learn a low-cost and low-risk method to generate new business solutions.

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The Key Issues

In today’s fast-paced market, you need to innovate rapidly to stay competitive, but traditional methods can be slow, costly, and risky. Engaging cross-functional teams and aligning on customer needs can be difficult without a structured approach. How can you design solutions that truly address customer pain points and drive impactful results?

Design and analytical thinking

Driving change and innovation

Adapting a flexible mind-set

Key Competences​

Creating practical solutions

Mapping key stakeholders

Presenting your ideas

The Right Programme for You

You are an international manager, and you want to explore new ways to innovate rapidly in your company today. You need to drive innovation and do it systematically.

  • Business Professionals
  • New Managers
  • Managers
  • Senior Managers

Highlights

Learn how to develop and use a repeatable process to drive rapid innovation in your organization.

Use role plays and exercises to develop an experimental mindset and embrace uncertainity.

Understand the drivers and blockers of innovation today.

Learn, Practice and Use

  • Understand how design thinking can improve organizational and personal performance
  • Embrace uncertainty and develop an experimental mindset to act quickly
  • Create a new process and attack problems from a completely new angle
  • Convert ideas into customer value and market opportunities
  • Release your group’s creative thinking and sharpen critical analysis skills
  • Create more progressive and practical solutions for real-world problems
  • Balance constraints and technical limitations with customer preferences
  • Develop design thinking to foster collaboration across functions of the organization
  • Learn how to use a repeatable process to drive rapid innovation each time
  • Map stakeholders and the complex network of beneficiaries
  • Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Design Thinking: A Customer-Centric Process for Rapid Innovation is a 2 day hands-on training programme, highly interactive with exercises and role plays. This programme focuses on developing your mindset to be innovative. It also looks at the drivers and blockers of innovation in most companies and gives you a process to be able to ensure that you implement design thinking in your team and organization.

Six Programme Modules

  • Key design concepts
  • Main phases and steps of design thinking
  • Learn about the 10 different steps for the right definition of design thinking
  • Integrating design thinking into the fabric of your organization’s culture
  • Adding design thinking tools and templates to help your work groups ideate solutions
  • Developing a more collaborative and iterative style of work for groups/teams
  • Understanding the drivers and inhibitors of innovation
  • Learn about the Innovation inventory instrument
  • Learning the importance of stakeholders and interpreters
  • Leading collaborative problem-solving testing
  • Learning to envision and design collaboratively with visual imaging
  • Mapping stakeholders and the complex network of beneficiaries
  • Understanding the social-psychological aspect of user experience
  • Identify and frame the problem
  • Conduct necessary research/gather information
  • Map and analyze stakeholders
    • Analyze boundaries and potential hazards
  • Set success criteria and specifications
  • Reframe as vision for future
  • Generate ideas, select and design a concept
  • Create prototype/Model
  • Test for usability
  • Reframe to implement of re-think
  • Organizational Realities
  • Exploring formal methods for usability testing to form customer behavior and emotional response
  • Presenting your vision and inviting buy-in through compelling storytelling
  • Fostering an organizational climate for innovation
  • Develop your action plan for applying design thinking in your day-to-day
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Faculty

Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Testimonials

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