Get in touch Name * Last * Email * Company * Job Title * Phone * Country * CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBruneiBulgariaBurkina FasoBurundiCôte d'IvoireCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCook IslandsCosta RicaCroatiaCubaCuracaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarReunionRomaniaRussiaRwandaSaint BarthelemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUnited States Minor Outlying IslandsUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabwe Message * Checkboxes I would like to receive the latest research-based articles and training programmes from Management Centre Europe. Checkboxes By submitting this form, you consent to Management Centre Europe processing your data and contacting you to fulfill your request. For more information on how we are committed to protecting and respecting your privacy, please review our Privacy Policy. Captcha CONTACT US If you are human, leave this field blank. Δ

Stay updated with the latest research-based articles, training programmes, and more to help you strengthen your leadership skills. Newsletter Subscription First Name * Last Name * Job Title * Company * Country * CountryAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia-HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritBritish Virgin IslandsBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChannel IslandsChileChinaChristmas IslandCocos IslandsColombiaComorosCongoCook IslandsCosta RicaCote d'IvoireCroatiaCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEmail WorldEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe IslandsFed. Rep. YougoslaviaFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHondurasHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarReunionRomaniaRussiaRwandaSaint KittsSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth KoreaSpainSri LankaSt. HelenaSt. LuciaSt. Pierre and MiquelonSt. Vincent and the GrenadiSudanSurinameSvalbard and Jan Mayan IslaSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTokelauTongaTrinidad and TabagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnidentifiedUnited Arab EmiratesUnited KingdomUnited States of AmericaUruguayUzbekistanVanuatuVatican City StateVenezuelaVietnamVirgin IslandsWallis and Futuna IslandsWestern SaharaYemenZaireZambiaZimbabwe Email Address * Checkboxes * By submitting this form, you confirm that you have read and agree to our Privacy Policy. Management Centre Europe (MCE) will only use your email address for sending newsletters and won't share it with third parties. You can unsubscribe at any time by clicking the unsubscribe link in the footer of our emails. Captcha SUBSCRIBE If you are human, leave this field blank. Δ

Communicating to Your Senior Management and Key Stakeholders (Morning Edition)

Learn to communicate to your senior executives, get their buy-in and move forward with your projects and ideas.

The Key Issues

How many times have you prepared a long presentation for senior management to be told, “they only have 5 minutes for you before the next meeting”. What should you do? Can you really convince them? What is best practice in this situation? What are the dos and don’ts?

Strategic communication

Understanding the needs of senior executives

Business presentations

Key Competences

Defending
your ideas

Adapting your
messages

The Right Programme for You

You are a manager or business professional who needs to get the buy-in and commitment from your senior managers or key stakeholders for projects, ideas or budgets.

Highlights

Understand and use different types of business presentations you need as your career progresses.

Learn to adapt your messaging and style to different audiences.

Be able to handle difficult questions and interruptions.

Learn, Practice and Use

Communicate in a way that senior managers listen, remember, and are willing to support
Sell your ideas, report your results and raise issues that need to be addressed
Connect what you want to say to the strategic goals of the organization that senior management care about
Handle interruptions and tough questions in a professional way
Defend your ideas or data without getting defensive and losing your focus

Improve your own profile and credibility in the organization
Prepare your presentations in advance and adapt the content to your audience
Use visual aids, your voice and movement to create greater impact
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Communicating to Your Senior Management and Key Stakeholders is a 4 day hands-on training programme, highly interactive with exercises and role plays. The programme focuses on the key skills you need to get buy-in and support from your senior management or key stakeholders.

Seven Programme Modules

1 | Define Strategic Planning and Strategy

Identify Five Key Questions for Organizational Success
Recognize a Generic Process for Strategy Formation
Determine Key Stakeholders
Describe How Strategy Permeates the Organization

2 | Why Organizations Create Strategy

Recognize the Grand Design Within the Organization
Explain the Significance of the Environments Affecting the Organization
Discuss Growth and Profit Strategies
Describe Various Market Segmentations
Identify How Organizations Create Value for Their Customers and Stakeholders
Express How an Organization Decides It Value Proposition
State Why It Is Important to Link Your Actions to Strategy

3 | The Strategic Planning Process in Action

Identify the Five Stages of a Classic Strategic Planning Framework
Describe How Strategy Works in an Organization
Articulate the Highlights and Time Requirements of the Process
Recognize Your Role in Your Organization’s Strategic Plans

4 | Assessing the Environment

Identify Strategic Patterns in the Environment
Explain and Anticipate Patterns
Express Why Assessing the Environment Is Important
Describe Six Tools/Techniques for Conducting External and Internal Assessments

5 | Three Ds of Strategy—Discussions, Decisions and Development

Review Key Stages of the Strategic Planning Process
Describe How SWOTs, Core Competencies and Critical Success Factors Are Incorporated into the Strategic Discussions
Appreciate the Rationale Behind Strategic Decisions

6 | Implementing and Reviewing Strategy

Discuss Strategic Alignment and What It Means to an Organization
Identify the Ways an Organization Creates Strategic Alignment
Develop a Series of Questions to Facilitate Strategic Conversations
Recognize Accountability Systems
Identify Reward and Recognition Incentives for Success
Express Why, When and How Often Strategy Should Be Reviewed

7 | Alternative Approaches to Create Strategy

Identify Seven Strategic Planning Approaches
Discuss Which Approach Would Best Fit Your Organization

Faculty

Bettina
Hausmann

Upcoming Programmes

Choose your preferred learning solution

5 days

€4,295

SEE DATES

There are no sessions scheduled in the near future for this programme. Please check back soon.

This programme is available
as an In-Company solution
for your teams.

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

First Name

Last Name

Company

Job Title

Phone

Country

Request

Checkboxes

I would like to receive the latest research-based articles and training programmes from Management Centre Europe.

Checkboxes

By submitting this form, you consent to Management Centre Europe processing your data and contacting you to fulfill your request. For more information on how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

Captcha

If you are human, leave this field blank.

SEE DATES
CONTACT US

There are no sessions scheduled in the near future for this programme. Please check back soon.

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

First Name

Last Name

Company

Job Title

Phone

Country

Request

Checkboxes

I would like to receive the latest research-based articles and training programmes from Management Centre Europe.

Checkboxes

Captcha

If you are human, leave this field blank.

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Other MCE Recommended Programmes

Effective
Presentation
Skills

SEE MORE
SEE MORE

Communicating Up,
Down and Across
the Organization

SEE MORE
SEE MORE

How to Communicate with Diplomacy,
Tact and Credibility

SEE MORE
SEE MORE

Cookie	Duration	Description
__cf_bm	1 hour	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	1 hour	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
_cfuvid	session	Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category.
cookielawinfo-checkbox-functional	1 year	The GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category.
cookielawinfo-checkbox-others	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
elementor	never	The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time.
viewed_cookie_policy	1 year	The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.

Cookie	Duration	Description
li_gc	6 months	Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.

Cookie	Duration	Description
__hstc	6 months	Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gat_UA-*	1 minute	Google Analytics sets this cookie for user behaviour tracking.
_gcl_au	3 months	Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
_gid	1 day	Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
hubspotutk	6 months	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.

Develop Your Skills

Your Seniority

Your Industry

MCE Near You

Discover More

Develop Your Skills

Your Seniority

Your Industry

MCE Near You

Discover More

Communicating to Your Senior Management and Key Stakeholders (Morning Edition)

The Key Issues

Strategic communication

Understanding the needs of senior executives

Business presentations

Key Competences​

Defending your ideas

Adapting your messages

The Right Programme for You

Highlights

Learn to adapt your messaging and style to different audiences.

Be able to handle difficult questions and interruptions.

Learn, Practice and Use

Programme Details

Seven Programme Modules

Faculty

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

Upcoming Programmes

Contact Us

Contact Us

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

“Very interesting topics, international and multicultural environment. Very professional coach.”

“The subjects covered were extremely relevant and gave input to my personal development.”

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

“Very interesting topics, international and multicultural environment. Very professional coach.”

“The subjects covered were extremely relevant and gave input to my personal development.”

Other MCE Recommended Programmes

The MCE Team is ready to answer your questions

GET IN TOUCH

SUSCRIBE TO MCE NEWS

follow us

Key Competences

Defending
your ideas

Adapting your
messages

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

The MCE Team is ready to
answer your questions