Move from transactional selling to key account management. Get the key skills you need to implement value added solution selling.
You are a key account manager, sales manager, sales director or business unit manager. You want to develop your skills in value added solution selling to ensure your key accounts are profitable.
Real life practice: bring the details of one of your key accounts that you will work on during the programme.
B2B Key Account Management: Value Added Solution Selling is a 3 day hands-on training programme, highly interactive with exercises and role plays. The programme focuses on moving from transactional sales to value added solution selling in the B2B industry. Learn about value mapping, relationship building, key account plans and more.
Choose your preferred learning solution
Get in touch with the MCE team to learn more about implementing this programme for your team.
Get in touch with the MCE team to learn more about implementing this programme for your team.
Alessandro Foresio, Vice President,
Logic S.p.A., Italy
Alessandro Foresio, Vice President,
Logic S.p.A., Italy
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Stay updated with the latest research-based articles, training programmes, and more to help you strengthen your skills.