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Training Programmes > Develop Your Skills > Leading Others >

Assertiveness Training for Women in Business

Get the tools and techniques you need to become more assertive and successful in your management role.

The Key Issues

In a very often challenging world, it can be difficult to be heard and get your point across. In some industries, despite progress, there are still not enough women in key positions. What can you do to strengthen your assertiveness skills? How can you get your message across?

Assertiveness skills

Communication skills

Conflict management

Key Competences

Learning to say no

Stress management

Work-life balance

The Right Programme for You

You are a woman in an international management role. You want to strengthen your assertiveness techniques, improve some weak points, and improve your overall communication skills.

Highlights

Assess and identify your own assertiveness style preferences.

Get comfortable in your own S.K.I.N – support self-esteem, know self, initiate dialogue, negate negative self-talk.

Explore the 5 step model to express assertive language.

Learn, Practice and Use

Recognize the characteristics of the four key assertiveness styles
Assess your individual assertiveness style and how effective it is
Develop an action plan to overcome at least two of your personal obstacles to assertiveness
Learn how to capitalize on the strengths of your leadership style—and minimize weaknesses
Flex your leadership style preference to interact effectively and assertively with others

Incorporate assertiveness techniques into everyday tasks and actions
Learn stress and anger management techniques
Differentiate between verbal and non-verbal communication styles of men and women
Explore the 4 special assertiveness techniques: broken record, fogging, negative assertion and negative inquiry
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Assertiveness Training for Women in Business is a 3 day or 4 live online sessions hands-on training programme. The programme will be led by experienced women leaders with former experience in international companies. The programme focuses on assertiveness skills you need in your role today. It also looks at communication and conflict management and learning how to say no.

Eight Programme Modules

1 | Foundations of Assertiveness

Distinguishing between passive, assertive, and aggressive behaviors
Discussing how socialization affects your behavior in the business environment
Identifying personal work situations and obstacles that challenge assertive behavior

2 | Assessing Your Assertiveness

Identifying your assertiveness style preferences
Assessing and identifying strengths and weaknesses of your assertiveness style
Knowing how value systems impact your assertiveness
Identifying ways to reduce role conflict

3 | Getting Comfortable in Your Own Skin

Exploring the assertive components of becoming comfortable in your own S.K.I.N. (Support self-esteem; Know self; Initiate dialogue; Negate negative self-talk)

4 | Assertive Communications Skills

Understanding the three components of communication and factors that influence their impact
Differentiating the verbal and nonverbal communication styles of men and women
Applying active and reflective listening skills to build assertiveness techniques
Listening and responding assertively to feedback and criticism

5 | Assertiveness Techniques and Practices

Demonstrating a five-step model to express assertive language
Exploring four special assertive techniques: broken record, fogging, negative assertion, and negative inquiry
Saying “no” and surviving
Responding to common put-down statements
Videotaping practice sessions

6 | Assertive Case Study Workshop

Reviewing the uses of strategic tools, models and techniques
Applying assertiveness techniques to analyze and plan around your own must-solve situations
Receiving feedback on your plan for addressing your must-solve situations

7 | Assertiveness and Leading

Assessing leadership styles
Understanding five dimensions of centered leadership
Identifying new ways to use assertive leadership in your personal and professional life

8 | Leading a Balanced Life

Techniques for dealing with anger
Preventing and coping with stress
Applying a four-step model to improve personal level of work and life balance
Discussing the nature and value of women support networks and resources
Planning for continuing assertiveness growth

Faculty

Bettina
Hausmann

Upcoming Programmes

Choose your preferred learning solution

3 days

€2,950

SEE DATES

Date

City

Location

Information

03 Nov – 05 Nov 2025

Amsterdam

City Centre

REGISTER

4 sessions

€2,150

SEE DATES

Date

Sessions

Information

13 Oct – 14 Oct 2025

4 Sessions

13 Oct, 09:00 – 12:00CET
13 Oct, 14:00 – 17:00CET
14 Oct, 09:00 – 12:00CET
14 Oct, 14:00 – 17:00CET

REGISTER

This programme is available as an In-Company solution for you teams.

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

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Last Name

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Company

Job Title

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I am interested in training for

myself

my team

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Captcha

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Date

City

Location

Information

03 Nov – 05 Nov 2025

Amsterdam

City Centre

REGISTER

Date

Sessions

Information

13 Oct – 14 Oct 2025

4 Sessions

13 Oct, 09:00 – 12:00CET
13 Oct, 14:00 – 17:00CET
14 Oct, 09:00 – 12:00CET
14 Oct, 14:00 – 17:00CET

REGISTER

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

First Name

Last Name

Business Email

Company

Job Title

Phone

Country

I am interested in training for

myself

my team

Request

Checkboxes

I would like to receive the latest research-based articles and training programmes from Management Centre Europe.

Checkboxes

Captcha

If you are human, leave this field blank.

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Other MCE Recommended Programmes

MCE Women’s
Leadership Certificate Programme

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Women Leading
with Impact

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Executive Presence
for Women

SEE MORE
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Develop Your Skills

Your Seniority

Your Industry

MCE Near You

Discover More

Special Editions

customized learning solutions

MCE CLIENT STORIES

other corporate services

Develop Your Skills

Your Seniority

Your Industry

MCE Near You

Discover More

Special Editions

customized learning solutions

MCE CLIENT STORIES

other corporate services

Assertiveness Training for Women in Business

The Key Issues

Assertiveness skills

Communication skills

Conflict management

Key Competences​

Learning to say no

Stress management

Work-life balance

The Right Programme for You

Highlights

Get comfortable in your own S.K.I.N – support self-esteem, know self, initiate dialogue, negate negative self-talk.

Explore the 5 step model to express assertive language.

Learn, Practice and Use

Programme Details

Eight Programme Modules

Faculty

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

BettinaHausmann

Upcoming Programmes

Contact Us

Contact Us

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

“Very interesting topics, international and multicultural environment. Very professional coach.”

“The subjects covered were extremely relevant and gave input to my personal development.”

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

“Very interesting topics, international and multicultural environment. Very professional coach.”

“The subjects covered were extremely relevant and gave input to my personal development.”

Other MCE Recommended Programmes

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Key Competences

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

Bettina
Hausmann

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