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Training Programmes  >  Develop Your Skills  >  Leading Others  >

Assertiveness Training for Women in Business

Get the tools and techniques you need to become more assertive and successful in your management role.

See dates & locations

The Key Issues

In a very often challenging world, it can be difficult to be heard and get your point across. In some industries, despite progress, there are still not enough women in key positions. What can you do to strengthen your assertiveness skills? How can you get your message across?

Assertiveness skills

Communication skills

Conflict management

Key Competences​

Learning to say no

Stress management

Work-life balance

The Right Programme for You

You are a woman in an international management role. You want to strengthen your assertiveness techniques, improve some weak points, and improve your overall communication skills.
  • Business Professionals
Specialists, engineers, chemists, technical staff, logistics, commercial positions, project managers etc
  • New Managers
Managers of teams including team leaders with up to 3 years' experience in this role
  • Managers
Managers of teams and departments with more than 3 years' experience in this role
  • Senior Managers
Managers of managers, countries, divisions, regions companies with more than 10 years of senior management experience

Highlights

Assess and identify your own assertiveness style preferences.

Get comfortable in your own S.K.I.N – support self-esteem, know self, initiate dialogue, negate negative self-talk.

Explore the 5 step model to express assertive language.

Learn, Practice and Use

  • Recognize the characteristics of the four key assertiveness styles
  • Assess your individual assertiveness style and how effective it is
  • Develop an action plan to overcome at least two of your personal obstacles to assertiveness
  • Learn how to capitalize on the strengths of your leadership style—and minimize weaknesses
  • Flex your leadership style preference to interact effectively and assertively with others
  • Incorporate assertiveness techniques into everyday tasks and actions
  • Learn stress and anger management techniques
  • Differentiate between verbal and non-verbal communication styles of men and women
  • Explore the 4 special assertiveness techniques: broken record, fogging, negative assertion and negative inquiry
  • Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Details

Assertiveness Training for Women in Business is a 3 day or 4 live online sessions hands-on training programme. The programme will be led by experienced women leaders with former experience in international companies. The programme focuses on assertiveness skills you need in your role today. It also looks at communication and conflict management and learning how to say no.

Eight Programme Modules

1 | Foundations of Assertiveness

  • Distinguishing between passive, assertive, and aggressive behaviors 
  • Discussing how socialization affects your behavior in the business environment 
  • Identifying personal work situations and obstacles that challenge assertive behavior

2 | Assessing Your Assertiveness

  • Identifying your assertiveness style preferences 
  • Assessing and identifying strengths and weaknesses of your assertiveness style 
  • Knowing how value systems impact your assertiveness 
  • Identifying ways to reduce role conflict

3 | Getting Comfortable in Your Own Skin

  • Exploring the assertive components of becoming comfortable in your own S.K.I.N. (Support self-esteem; Know self; Initiate dialogue; Negate negative self-talk)

4 | Assertive Communications Skills

  • Understanding the three components of communication and factors that influence their impact 
  • Differentiating the verbal and nonverbal communication styles of men and women 
  • Applying active and reflective listening skills to build assertiveness techniques 
  • Listening and responding assertively to feedback and criticism

5 | Assertiveness Techniques and Practices

  • Demonstrating a five-step model to express assertive language 
  • Exploring four special assertive techniques: broken record, fogging, negative assertion, and negative inquiry 
  • Saying “no” and surviving 
  • Responding to common put-down statements 
  • Videotaping practice sessions

6 | Assertive Case Study Workshop

  • Reviewing the uses of strategic tools, models and techniques 
  • Applying assertiveness techniques to analyze and plan around your own must-solve situations 
  • Receiving feedback on your plan for addressing your must-solve situations

7 | Assertiveness and Leading

  • Assessing leadership styles 
  • Understanding five dimensions of centered leadership 
  • Identifying new ways to use assertive leadership in your personal and professional life

8 | Leading a Balanced Life

  • Techniques for dealing with anger
  • Preventing and coping with stress 
  • Applying a four-step model to improve personal level of work and life balance 
  • Discussing the nature and value of women support networks and resources 
  • Planning for continuing assertiveness growth
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CONTACT US FOR MORE INFO

Faculty

Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Bettina
Hausmann

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Upcoming Programmes

Choose your preferred learning solution

Face-to-Face
3 days
€2,950
  • SEE DATES

Date
City
Location
Information
03 Nov – 05 Nov 2025
Amsterdam
City Centre
REGISTER

Live Online
4 sessions
€2,150
  • SEE DATES

Date
Sessions
Information
13 Oct – 14 Oct 2025
4 Sessions
13 Oct, 09:00 – 12:00CET
13 Oct, 14:00 – 17:00CET
14 Oct, 09:00 – 12:00CET
14 Oct, 14:00 – 17:00CET
REGISTER

In-Company
This programme is available as an In-Company solution for you teams.
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  • SEE DATES

  • SEE DATES

  • CONTACT US

Date
City
Location
Information
03 Nov – 05 Nov 2025
Amsterdam
City Centre
REGISTER

Date
Sessions
Information
13 Oct – 14 Oct 2025
4 Sessions
13 Oct, 09:00 – 12:00CET
13 Oct, 14:00 – 17:00CET
14 Oct, 09:00 – 12:00CET
14 Oct, 14:00 – 17:00CET
REGISTER

Contact Us

Get in touch with the MCE team to learn more about implementing this programme for your team.

Contact Us - Inco Request
I am interested in training for *
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Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

Testimonials

"“It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany”

“Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President,
Logic S.p.A., Italy

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

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