The Voice of Leadership & Leading Change

Module 1 (3 Days)
The Voice of Leadership: How Leaders Inspire, Influence and Achieve Results

Key Competencies

  • Building buy-in, trust & loyalty
  • Motivating and inspiring
  • Communication skills
  • Managing stress & anxiety
  • Coaching & mentoring
  • Creating a leadership style

Learn, Practice and Use

  • Describe and apply the five principles of effective leadership communication
  • Craft a compelling leadership message that inspires action and produces results
  • Describe and apply four leadership communication styles
  • Take charge of a group of people and win their support
  • Communicate the strategic direction with passion
  • Set the operational direction (delegate responsibility) in ways that get action
  • Influence buy-in and committed action
  • Inspire people to do their best
  • Coach, counsel, and mentor others to build their skills and grow personally
  • Recognize and reward people for their efforts and good work
  • Handle tough situations in ways that minimize resistance and maximize acceptance

Full Module details

The Voices of Effective Leaders Past and Present

  • Define Leadership
  • Describe Typical Leadership Situations, and Assess How Well You Use the Language of Leadership in Those Situations
  • Describe Five Traits of Effective Leaders as Communicators and Assess How Well You Demonstrate Those Traits
  • Explain How Effective Leaders—Past and Present—Have Communicated Well

Finding Your Leadership Voice

  • Describe the Two Components of a Leader’s Voice
  • Describe How to Find Your True Voice as a Leader
  • Describe Four Leadership Communication Styles and Identify Your Dominant Style
  • Describe When and How to Use Each Style

Crafting a Compelling Message That Influences, Inspires, and Produces Results

  • Gather Your Thoughts Quickly to Craft a Message
  • Pinpoint the Desired Results of Your Leadership Message
  • Tailor Your Message to the Intended Audience So That It Resonates

Getting the Attention and Understanding of Those You Wish to Lead

  • Get the Genuine Attention of Followers
  • Generate Presence and Charisma That Command Respect
  • Send Clear Messages That Maximize Audience Understanding
  • Tell Dramatic Stories That Captivate Audiences and Make Your Message Clear

Setting the Direction for Others

  • Communicate a Strategic Direction (an Inspiring Vision, Mission, and Values Statement) with Passion and Precision
  • Set the Operational Direction, Assign Responsibility, and Delegate Authority in Ways That Prompt Others to Take Responsibility

Influencing Buy-In and Committed Action

  • Describe and Apply Nine Different Influence Strategies
  • Get Others to Accept, Endorse, and Advance Your Agenda
  • Overcome Resistance and Initiate Change

Inspiring Others to Do Their Best

  • Describe the Factors That Motivate and Demotivate People
  • Light a Fire in the Hearts of Others

Coaching, Counseling, and Mentoring for Improved Performance

  • Conduct Authentic Coaching, Counseling and Mentoring Sessions
  • Provide Positive Feedback and Constructive Criticism

Address Tough and Touchy Situations in Ways That Defuse Tension

  • Discuss the “Undiscussables” and Other Sensitive Issues Tactfully
  • Defuse Tension and Assert Yourself Well in Tense Situations
  • Deliver Bad News and Unpopular Changes in Ways That Win Acceptance
  • Handle Conflict and Mediate Disputes

Module 2 (2 Days)
Leading Change: How to Rise to the Challenge and Inspire Others

Key Competencies

  • Recognize the difference between change management and change leadership
  • Understand the business imperative for change leadership
  • Apply a model for change leadership to your organization’s environment
  • Motivate and inspire others in an environment of perpetual change
  • Understand change fatigue and enhance your ability to recognize and address it

Learn, Practice and Use

  • Employ a change leadership model to motivate others and drive innovation
  • Assess your own and organizational change attitudes and capabilities
  • Build change leadership skills and competencies
  • Foster a culture that values transparency and promotes psychological safety
  • Recognize symptoms of change fatigue in yourself and others and employ strategies to overcome them
  • Sustain momentum despite an environment of continuous change
  • Design a plan for improving your organization’s change dynamic
  • Discover the techniques of courageous communication
  • Pivot and reinvent your approach to leadership and leading through change
  • Explore neuroscience findings to better understand the process of change

Full Module details

A World of Change: Change Leadership vs. Change Management

  • Define Change Management and Differentiate It from Change Leadership
  • Explore Examples of Change Leadership Successes and Failures
  • Identify Change Leadership Challenges and Reasons to Invest

Process to People: Moving from Change Management to Change Leadership

  • Differentiate between the Technical and the Human Side of Change Management
  • Explore Research around the Science of Change
  • Asses Your Organization’s Change Leadership Challenges in the Context of a past or Current Change
  • Explore How the Interpersonal Skills in Change Management Help Overcome Change Resistance and Motivate Others

AMA Change Leadership Model

  • Self-Assess Change Attitude and Capabilities
  • Explore AMA’s Model for Change Leadership
  • Align Change Leadership Model with a Single Change
  • Identify Change Leadership Competencies

Change Leadership Competency Building

  • Identify Your Style and Its Implications in Changing Environments
  • Explore the Impact of Your Style on Your Change Leadership Performance
  • Build Skills That Align with Change Leadership Competencies
  • Design an Action Plan For Continued Skill-Building

Leadership During Perpetual Change

  • Identify External Factors That Drive Perpetual Change
  • Recognize Symptoms of Change Fatigue in Yourself and Others
  • Use Self-Management Tactics to Address Your Change Fatigue
  • Develop Empathy for Others Experiencing Change Fatigue
  • Explain the Importance of Psychological Safety

Communication and Engagement Through Perpetual Change

  • Explore and Practice Techniques in Perpetually Changing Environments
  • Maintain Energy and Motivation
  • Foster a Culture of Innovation
  • Facilitate Transparency and Feedback Loops

Shared Leadership During Change

  • Identify Change Approaches Most Likely to Foster Success in Environments of Constant Change
  • Plan Strategies for Recruiting Change Agents throughout Your Organization
  • Explore the Benefits of Sharing Change Leadership

Capstone: Putting Change Leadership to Work

  • Develop and Present a Plan of Action for a Change Leadership Challenge
  • Devise an Action Plan For Applying These Skills Back at Work

Dates & Locations

19 Feb – 23 Feb (San Francisco)

Marriot Marquis, San Francisco


5 Day(s)



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