Essentials of Selling: for New Salespeople (Live Online)

Essentials of Selling: for New Salespeople (Live Online)
March 28th, 2024

Overview

Learn more

Start your sales career the right way. Get the key selling skills you need to reach your sales targets.

Highlights:
• Learn how to find and qualify new business leads
• Prepare your own competitive advantage statements
• Explore new ways to open a sales call Learn how to close the business and get that deal

Key Competences:
• Selling skills Key selling models
• Generating leads
• Opening sales calls
• Analysing the competition
• Communication skills

The Right Programme for you

You are a leader who needs to change your organization's culture to become more dynamic, flexible, agile and resilient. You need to develop your leadership skills to drive your company through this change. 

Typical Participants:
• New Managers
• Business Professionals

Learn, Practice and Use

• Identify the behaviours and skills of a successful sales professional in today's world
• Describe different types of selling models that work
• Identify elements of the sales framework that you can use
• Understand prospecting basics and be able to conduct a great sales call
• Use a customer-centred selling approach to provide value
• Choose a closing technique to get the business
• Manage the customer relationship on an ongoing basis – stay close
• Develop an action plan to apply your new skills when you get back to your office
• Apply segmentation strategies to different customers
• Describe the “Find and Qualify the Business” process in easy steps
• Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Programme Modules

What will you learn and practice?

Essentials of Selling: for New Salespeople is a 2 day or 4 live online sessions hands-on training programme, highly interactive with exercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies.

 Modules:

1 – The Importance of Sales
• Sales from a customer-centred perspective
• Understand a customer’s buying cycle process
• Learn how sales functions are different from the functions of the rest of the organization
• Explain how sales creates opportunities that contribute to the industry and organization
• Identify how a sales department interacts with an entire organization 

​ 2 – Characteristics of a Successful Salesperson
• Identify characteristics of a successful salesperson
• Explore sales success models 

3 – Selling Models
• Describe characteristics of different selling models 

4 – The MCE Sales Framework 
• Use the MCE sales framework 

5 – Plan for the Business
• Describe how to analyze an industry and territory
• Identify information that should be included in a customer profile
• Apply segmentation codes to differentiate customers
• Describe how to prepare competitive advantage statements 

6 – Find and Qualify the Business
• Identify resources and methods for generating leads
• Describe the “find and qualify the business” process steps
• Identify categories of customers
• Strategize ways to respond to common objections

7 – Earn the Business
• Describe the “earn the business” process steps
• Describe ways of opening a sales call
• Apply questioning techniques to discover and confirm needs
• Describe strategies to present options and resolve objections
• Discuss closing techniques

8 – Deliver the Business
•  Describe the “deliver the business” process steps 

9 – Manage the Relationship 
•  Describe the “manage the relationship” process steps
•  Identify technologies and methods for maintaining customer information
•   Describe strategies for maintaining communication with a customer
 

Associates

Sergio Anarte

Philippe Duvivier

Mike Englander

Krzysztof Kalata

Alexander Teixeira de Mattos

Florin Vladica

Testimonials

“ It is a perfect possibility to connect with people from different industries, who are dealing with the same issues.”

Agata Kulik, Product Manager Special Salts, Jungbunzlauer Ladenburg GmbH, Germany

 

“ Facilitator, content, tools, methods, room were very good and fitted to the participants and their needs.”

Andreas Armenat, Head of Production, GO Generics & Standard Solutions, Fresenius Kabi AG, Germany

 

“Very interesting topics, international and multicultural environment. Very professional coach.”

Alessandro Foresio, Vice President, Logic S.p.A., Italy

 

“The subjects covered were extremely relevant and gave input to my personal development.”

Rosa Karen Schmidt, Senior VP-Assistant, Novo Nordisk, Denmark

FAQ

ABOUT MCE’S LIVE ONLINE PROGRAMMES

What are MCE’s Live Online programmes?

MCE’s “Live Online” programmes, powered by AMA, are live, interactive, trainer-led courses that are completely user-friendly and accessible from your office or home PC. They’re the perfect time-saving alternative when you want training but can’t get away from the office. Live online sessions use Voice-over Internet Protocol (VoIP) technology and Adobe® Flash® Player which means facilitator and participants communicate over the internet using a USB Headset with microphone to speak and listen to each other during the sessions.

 

Who facilitates MCE’s Live Online programmes?

A member of our expert faculty of business professionals will lead your programme. Beyond our course leaders’ experience in business training, they are specially trained to present our high-quality content in an engaging, live online format.

 

What will I do during the Live Online sessions?

During the Live Online sessions, you will interact with the facilitator and with other participants using voice (VoIP) and text-based chat, as well as a range of sophisticated, yet easy to use, audience participation tools such as polls, whiteboard, etc.

Throughout the programme, you will engage in discussions and experiential activities based on realistic workplace scenarios, including practical exercises and role play in breakouts, as well as individual and group debriefs.

During the breakout exercises, you will have a unique opportunity to discuss challenges and apply skills in concrete practical situations, while receiving significant feedback from others.

 

What are the technical requirements for my computer?

The sessions are delivered via an Internet Explorer browser session using Adobe Acrobat Connect. Internet Browser and other technical requirements are available by clicking here.

 

Why can’t I join on a tablet or mobile phone?

Using a desktop or laptop computer is required in order to experience all the features and interactions during the programme. We strongly recommend against using tablets or mobile phones. Click here to check the technical requirements for your computer.

 

Can I join on Wi-Fi?

We strongly recommend joining the sessions through a wired internet connection. Please note that Wi-Fi, Blue tooth and mobile wi-fi are all unstable and cause a deteriorated experience not only for the affected participant, but for the entire group as well, including audio drop, disconnection from the rooms and delays in the interaction.

 

Why do I need a headset?

An appropriate computer headset with built-in microphone is required in order to attend Live Online sessions. A headset with a microphone will allow you to hear and be heard comfortably. Connecting with the computer’s built-in audio may create echoes affecting the whole group experience, therefore we strongly recommend against it.

Your headset should have the following characteristics:

  • USB connection, with plug-and-play capability (i.e., with the software driver included)
  • A built-in microphone with noise-cancelling capabilities
  • Clear digital stereo headphone audio

A good indication that a headset will perform well for our Live Online sessions is a “designed for videoconferencing” or “designed for Skype” label. An example of a headset which has been found to work well with our Live Online programmes is the Logitech h340.

Several colleagues are attending this programme at the same time, can we all join together from the same room/computer?

Because of the various interactions taking place during the session, it is important that each individual participant joins the session on a separate computer, and from a separate room. In order to provide the best possible experience for all participants, we also strongly recommend that you sit in a quiet environment with no background noise (please try to avoid open space work areas).

 

What do I need to do in order to connect to the sessions?

We want you to feel completely comfortable and ready to go, so we’ll email you before your scheduled course and give you all the information you need about the simple set-up process.

 

What are the interactive features used during Live Online programmes?

You’ll be able to speak to and/or electronically communicate with the facilitator and other attendees. You can also share files, view the facilitator’s desktop, ask questions, tell the facilitator to speak louder, softer, slow down, etc. (through simple icons). You’ll see what your facilitator is writing, view and hear questions and comments from other attendees, and be able to work in subgroups.  A headset is required for optimal communication throughout the Live Online programme.

 

How far in advance do I need to register for a Live Online programme?

The earlier the better.  That way, you’ll have time to acquire your headset before the first lesson and have plenty of time to do any pre-work, downloading, pre-assessments, etc., that your programme might require. In order to experience the Live Online programme to its fullest, we recommend you register no later than one week before Lesson One.

 

I registered for a Live Online programme; why haven’t I heard from you?

After you register, we will always email you to confirm your registration and provide you with additional information before your first lesson. Occasionally, however, customers may not receive the emails because of their company’s email security settings, a spam blocker, or an incorrect email address. If you registered but didn’t get your confirmation email the day after registration, or an email with your access to the AMA Learning Portal, or your system readiness check email, please notify MCE Client Services at +32 2 543 21 20 immediately. We will make sure you have everything you need before your programme.

 

Will I get a certificate at the end of the programme?

After successful completion of the programme, participants will be awarded a Certificate. In order to qualify for this certificate, participants must register for and attend the programme using their individual log-in ID for the entire duration of the sessions. Speaking in the sessions via individual VoIP connection and participating in all of the chat, polling, and breakout exercises is required. Archived recordings or groups attending through one computer/connection do not qualify for the certificate.

 

What level of English do I need to take part in an MCE Live Online programme?

MCE’s participants come from over 90 different countries but all of our open enrolment programmes are run in English. You need to have a good working knowledge of English to be able to fully participate in the programme and engage in various interactions with other participants. If you have difficulty understanding these questions, the programme might be difficult for you too.

 

Security and Data Privacy

  • Each participant uses a unique, system-generated Login ID via Internet email.
  • Customer data privacy is a key priority for MCE. Maintaining your trust and confidence by handling your personal data securely is of the highest importance to us. For more information about what information MCE collects and how it is used, please read our Data Privacy Policy.

The MCE Team is ready to answer any questions you have. Please contact us by phone, email, contact form or even website chat. We would be happy to talk to you!

Leading Business

Dates & Locations

01 Jul – 02 Jul 24 (Live Online)
Live Online

21 Oct – 22 Oct 24 (Live Online)
Live Online

Duration

01 Jul - 02 Jul 24

4 sessions of 3 hours on:
01 Jul, 09:00 – 12:00CET
01 Jul, 14:00 – 17:00CET
02 Jul, 09:00 – 12:00CET
02 Jul, 14:00 – 17:00CET

21 Oct - 22 Oct 24

4 sessions of 3 hours on:
21 Oct, 09:00 – 12:00CET
21 Oct, 14:00 – 17:00CET
22 Oct, 09:00 – 12:00CET
22 Oct, 14:00 – 17:00CET

Price

€1995
excl. VAT*

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