Sales Training Programmes

Key competences covered: key account management, sales skills, account planning, segmentation, competitive advantage, sales management, generating leads, earn the business, deliver the business.

MCE has developed a full portfolio of Sales Skills programmes for managers in international companies and organizations. These programmes cover key competences including: sales skills, key account management, sales management, customer profiles, customer centricity and more.

These programmes are available as:

  • Open Programmes: Online or Face-to-Face (across EMEA region)
  • Off-the-Shelf: delivered for your company with limited changes
  • Modules: Any of the programmes can be customized for an InCompany solution for your organization.

To find out more about MCE’s services and to arrange a free call:

Fundamental Selling Skills

Fundamental Selling Techniques for the New or Prospective Salesperson: focuses on characteristics of a successful salesperson, customer profiles, competitive advantage statements, generating leads, sales activities ratios, earn the business, deliver the business, managing the relationship and more.

Ideal for: new salespeople who want to build and improve their selling skills.



Key Account Management in B2B Markets

Key Account Management in B2B Markets: focuses on KAM concepts, knowing your key accounts, the empathy map canvas, value based pricing, customer value propositions, the competitive landscape, SWOT analysis, setting goals, key account plan framework, customer centricity, leading without authority, your leadership style and more.

Ideal for: Managers who are responsible for managing key accounts as well as Key Account Team Managers or Directors, Sales Managers and Directors.

Sales Management

Sales Management for the Newly Appointed Sales Manager: focuses on making the transition to management, the internal motivation theory, SMART goals, recruiting and interviewing, best practices, delegation, problem solving, win-win, team building and principles of leadership.

Ideal for: new sales managers who need the tools to motivate and manage a sales team.



The MCE Team is there for you.

Do you have questions? Do you want to know more about MCE’s Management Development Services? Do you want to talk about a learning and development project?