Marketing Training Programmes

Key competences covered: digital marketing, the marketing mix, product management, B2C v B2B digital marketing, segmentation, customer value, performance measurement, relationship marketing, digital channels, market analysis and more.

MCE has developed a full portfolio of Marketing programmes for managers in international companies and organizations. These programmes cover key competences including: digital marketing, market analysis, customer value, B2B marketing strategy, product management, marketing intelligence and more.

These programmes are available as:

  • Open Programmes: Online or Face-to-Face (across EMEA region)
  • Off-the-Shelf: delivered for your company with limited changes
  • Modules: Any of the programmes can be customized for an InCompany solution for your organization.

To find out more about MCE’s services and to arrange a free call:

Fundamentals of Digital Marketing for Non-Digital Markeeters

Digital Marketing for Non-Digital Marketeers: focuses on the fundamentals of Digital Marketing, online marketplace analysis, digital marketing strategy, relationship marketing using digital platforms, digital channel planning, B2C v B2B Digital Marketing and more.

Ideal for: business professionals responsible for commercial activities in their organization. It will also be of benefit to executives and senior managers who are leading a digital marketing transformation process and the execution of the marketing digitalization in their companies.


Fundamentals of Marketing & Product Management

Fundamentals of Marketing: Your Action Plan for Success focuses on the role of marketing, market analysis, SWOT analysis, segmentation, targeting, positioning, the marketing mix, creating customer value and more.

Ideal for: newly-appointed marketers; product, brand, and advertising manager; business professional or an executive who need a clearer understanding of marketing’s role in generating profits.

Successful Product Management: focuses on  the product management process, the main tasks of a product manager, key reports and relationships, managing new product development, preparing your marketing plan and more.

Ideal for: product managers and brand marketers and those who interact with them.

B2B Marketing Strategy

B2B Marketing Strategy: focuses on strategic analysis, marketing intelligence, customer insights, value creation models, B2B marketing strategy, customer value propositions, performance measurement and more.

Ideal for: General Managers, Product, Brand or Marketing Managers on a senior level who are responsible for developing and implementing a value-based B2B Marketing strategy, and who manages the marketing and technology processes that support the strategy.

MCE also recommends