So whether you are a manager with a technical, scientific or business background or a specialized marketing manager, Management Centre Europe has the marketing training programme that is just right for you.
MCE’s programmes focus on the key areas of Marketing Strategy, Customer Value Propositions, Product Management, Targeting, Positioning, Customer Focus and B2B Marketing Strategy.
- For all managers interested in marketing in B2B companies: The Product Management in B2B Markets programme focuses on how to develop, market and sell products and services in B2B markets. It also covers pricing, competition, market share, launching new products and of course product management.
- For Marketing Managers and Directors: The Powerful Value Propositions in B2B Markets programme focuses on developing new customer value propositions that really help you to create value for your clients.
- For General and Senior Managers and Marketing Managers and Directors: The B2B Marketing Strategy Programme focuses on developing Marketing Strategies, customer centricity, the latest trends in B2B markets, seller-buyer relations and the role of Social Media and Digital Marketing in B2B Markets.